Published: April 21, 2022  •  257 Views

Constellation Research: Why SaaS and Software Innovators Are Embracing Next-Gen Embedded Analytics

Today's most innovative software-as-a-service and independent software vendors turn to next-generation embedded analytics to quickly develop and power data-driven applications. These modern embedding platforms do more than just blend in with the look, feel and security and access controls of the rest of your application. Next-gen platforms are microservices enabled and API rich, helping you to go beyond reports and dashboards to deliver concise analytics in the context of decision points and transactional interfaces within your applications. At the cutting edge, these platforms also offer augmented analytical capabilities such as natural language interaction and low-code/no-code development options that enable businesspeople to do more with data.


Hear from Constellation Research, Principal Analyst Doug Henschen and MicroStrategy Senior VP – OEM, Mo Abouelseoud, to learn about next-gen embedding capabilities that will enable you to:

  • Drive two-way interaction between app functionality and analytics to enable data-driven action
  • Reduce unproductive toggling between transactional interfaces and reports and dashboards
  • Harness analytics as triggers for alerts and automated actions and workflows
  • Take advantage of microservices and granular APIs to deliver concise, contextual analytics
  • Enable users to extend applications and functionality without coding for customized self-service
Doug Henschen
Mo Abouelseoud

Senior Vice President - OEM

Mo Abouelseoud
Doug Henschen 

Vice President & Principal Analyst
Constellation Research