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Published: March 25, 2021 • 176 Views • Subtitles: EN
Find out how Assaí Atacadista, with the support of MicroStrategy, integrated sales information from its entire chain of stores, ensuring the accuracy of the data analyzed by the company. As part of its strategy, it used Dossiers and MicroStrategy Reports to facilitate the consumption of this data by its executives and field teams, fostering the data culture in the company.
About Assaí Atacadista: Assaí is a self-service wholesale that serves small and medium-sized merchants and consumers in general who are looking for savings in large volume purchases. The fastest growing wholesaler in Brazil, with a compound annual growth rate of 28.3% over the last six years, the chain is present in the five regions of the country with 184 stores distributed in 22 states and the Federal District. It is one of the ten largest employers in the country with more than 50 thousand employees and, monthly, receives 30 million customers in its stores. The company also has its own financial services platform, Passaí, made up of its own card and a credit and debit card machine. In 2020, Assaí was among the 20 most valuable brands in the country in an annual ranking promoted by Interbrand, appeared in 1st place as the most efficient retail company in Empresa Mais Estadão and was the most admired company in Brazil in the popular vote in the Best and Largest of Exame magazine.