The Bitcoin Strategy: Futureproofing an Organization with the World’s Hardest Money

In August 2020, MicroStrategy took the innovative approach of adopting bitcoin as its primary treasury reserve asset. It was the first publicly traded company to pursue this strategy and to date has acquired and holds more than 109,000 BTC worth approximately $5 billion. Hear this conversation between CEO Michael Saylor and President Phong Le as they assess the bitcoin strategy over the past year and discuss how other organizations can benefit from this growing trend.