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Business and tech leaders - including chief data officers, chief digital officers, chief information officers, and chief technology officers - are increasingly looking for opportunities to differentiate their software and services by incorporating direct data-driven insights. In the knowledge economy, not only does embedded analytics power business-changing and revenue-generating digital services, but it also helps organizations cement customer loyalty and increase the innovator’s share of customer spending.
This report includes real-world examples of how companies are delivering descriptive, diagnostic, and predictive insights in the context of their applications and end user experiences. It explains how embedded analytics platforms like MicroStrategy give innovators a head start against the competition as their requirements evolve to include cloud deployment, modern development approaches, and advanced workflow and automation requirements.
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