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As the industry’s recognized #1 platform for Enterprise Analytics, MicroStrategy is best equipped to deliver Intelligence Everywhere for the world’s leading brands. MicroStrategy also offers customers the industry’s lowest total cost of ownership—ensuring that organizations maximize their data and technology investments while harnessing the full breadth of Enterprise Analytics capabilities.
This executive brief details the fundamental pillars on which MicroStrategy stands, describing how it empowers developers, analysts, architects, and administrators to efficiently accelerate an organization’s rapid advancement along the data and analytics maturity curve—ultimately saving any organization invaluable time and resources. MicroStrategy’s mission is to make every enterprise a more intelligent enterprise; discover how this can be achieved faster, more cost-efficiently, and with maximum business impact.
The past decade has been rife with acquisitions in the BI and analytics industry. Google, Salesforce, Microsoft—there’s no shortage of impressive names in the market. But unlike every other vendor, MicroStrategy is a pure-play, independent enterprise partner that has grown organically without any acquisitions, ever. As a result, MicroStrategy is uniquely positioned to offer a unified architecture with seamless integration of its BI capabilities. There are no hidden integration costs that may cause unexpected delays in timelines or added expense.
Customers rely on the platform’s robust security, performance, and reusability that helps avoid downtime, minimize development costs, and maximizes productivity. MicroStrategy’s architecture corresponds to a single metadata layer, a single code base, a single server, and a single point of administration. This results in far fewer moving parts in a solution, as well as the tightest possible product integration.
The efficiency and longevity of a BI implementation is also dependent on the robustness of the underlying metadata model. Most competing BI tools focus on developing individual reports as quickly as possible, neglecting the reusability of the report components, and sacrificing the ability to create and maintain a BI deployment efficiently.
As a solution, MicroStrategy is built with a long-term vision in mind—designed with unmatched metadata architecture based upon the following goals:
MicroStrategy’s object-oriented metadata acts as a central repository that stores reusable object definitions including but not limited to attributes, metrics, filters, prompts, consolidations, custom groups, reports, and templates. These objects can be nested as building blocks to create more complex objects; for example, a filter can be reused within a metric to create a conditional metric, the conditional metric can be used inside a prompt, and the prompt can be used in hundreds of reports across the enterprise.
If an underlying object changes, every other object dependent on it automatically changes as well. Having this organizational data fabric, built using the MicroStrategy platform, ensures total consistency across business definitions and reduces manual and redundant maintenance by promoting automatic change management.
Other BI technologies rely far less on reuse, and far more on each developer’s ability to create the same components over and over again for use in each individual report, i.e., deploy once with MicroStrategy, and your developers will never have to reinvent the wheel.
MicroStrategy’s array of intuitive products delivers the insights your business needs to operate with the highest degrees of data-driven intelligence. MicroStrategy DossierTM empowers users to explore data with a fully customizable, interactive book of your business. And MicroStrategy LibraryTM serves as a users’ personalized portal where they can access dossiers and reports.