The Enterprise Analytics Supercycle Has Arrived

MicroStrategy has been making headlines over the past year — on August 11, 2020, the company announced the adoption of Bitcoin as its primary treasury reserve asset. This made news. But while MicroStrategy embraced its new role as an advocate for Bitcoin as a store of value, there’s another shift in the market that’s having a profound impact on the company and its bottom line: 

For a growing number of large organizations, Enterprise Analytics is no longer a luxury — it’s a necessity. 

This whitepaper considers three emerging trends in the data and analytics industry. These trends are now converging to create an Enterprise Analytics Supercycle likely to widen the gap between organizations able to maximize their investments in data and analytics, and those that cannot.