MicroStrategy’s Real-Time Hyperlocal Insights that powers Ola Cabs

Learn more about the award-winning application Ola Zoom in this short video.

With millions of customers in nearly 200 cities, Ola Cabs is the app-based ride-hailing service that’s radically disrupting the transportation industry in countries like India, Australia, and New Zealand.

When this fast-growing company needed real-time, hyperlocal insights to optimize its pricing and availability systems, it built and deployed an intelligence app using MicroStrategy.

The app delivered the granular data needed to:

  • Redistribute cabs close to demand-heavy clusters
  • Increase daily bookings by 5-7%
  • Improve cab usage rates by 10-12%

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