MicroStrategy’s Real-Time Hyperlocal Insights that powers Ola Cabs

Learn more about the award-winning application Ola Zoom in this short video.

With millions of customers in nearly 200 cities, Ola Cabs is the app-based ride-hailing service that’s radically disrupting the transportation industry in countries like India, Australia, and New Zealand.

When this fast-growing company needed real-time, hyperlocal insights to optimize its pricing and availability systems, it built and deployed an intelligence app using MicroStrategy.

The app delivered the granular data needed to:

• Redistribute cabs close to demand-heavy clusters
• Increase daily bookings by 5-7%
• Improve cab usage rates by 10-12%