What is Pervasive Analytics?

To understand pervasive analytics, it’s crucial to highlight what it is not: traditional reporting. Traditional reporting revolves around dashboards, Excel sheets, PDF files, PowerPoint presentations, and other self-service reporting tools. These methods, though powerful and long-standing, require users to actively seek out information.

Conversely, pervasive analytics aims to embed data-driven insights directly into the tools and applications we use every day. This approach transforms data interaction from a separate task into an integrated, seamless experience.

Pervasive analytics is all about spreading through every part of something. It brings something extra into your workflow—into your apps, emails, calendars, web pages, and even your least favorite web pages.

The reality of a digital day

In the modern workplace, professionals engage with a multitude of applications daily: CRM systems, email clients, calendars, browsers, and collaborative platforms like Microsoft Teams. Expecting users to consistently log into a separate data library to access dashboards isn’t realistic. Here, pervasive analytics shines by meeting users in their natural workflow.

Pervasive analytics is about integrating insights into the numerous applications people use daily. It’s about making data actionable, lightweight, and accessible in real time.

Examples of Pervasive Analytics in action

HyperCards: answer at a glance

HyperCards are bite-sized information nuggets that provide relevant data when needed, without overwhelming users. They are designed to offer quick insights based on keywords, providing the right information at the right time.

• Web browser integration: By installing a simple plugin, users can hover over keywords on any web page and instantly receive insights. For instance, in applications like Workday or SharePoint, hovering over a name or territory keyword can instantly bring up related information.

• Real-world impact: HyperCards are particularly beneficial in industries like healthcare, field service, or customer support. Field reps can quickly access client information before meetings, and support agents can view customer history and preferences right within their CRM systems.

• Any word that you deem important can have a HyperCard, which can launch into a dashboard, self-service template or even an AI bot.

AI-powered bots: intelligent assistants

With AI capabilities, the power of pervasive analytics is virtually limitless. The MicroStrategy AI bot can be embedded in various workflows. It can live anywhere from dashboards to mobile applications, providing users with tailored insights.

• Dynamic interaction: The AI bot is not just about presenting data. It enables users to ask questions and receive instant, relevant answers. This interaction capability significantly enhances data accessibility and usability.

• Scalability: AI bots can scale across different platforms, allowing users to interact with data on the go. You can access Auto through your smartphones, or within team collaboration tools like Microsoft Teams. HyperCards can support tens of millions of rows

Bringing it all together

The latest advancements in pervasive analytics involve integrating HyperIntelligence and our AI bot into a unified experience. For example, users can now interact with HyperCards and simultaneously engage with an AI bot for deeper insights, all within the same interface.

• Enhanced user experience: This integration allows for a more interactive data experience. Users can move from a hyper card to an AI bot seamlessly, asking follow-up questions or diving deeper into the data without switching contexts or applications.

• Power in the pocket: With mobile integration, users have the power of pervasive analytics right in their pockets. From receiving calendar-based insights to engaging with bots through voice commands, the mobile experience is as rich and interactive as on a desktop.

• Instant connection: The bots are built in the Library environment, and HyperCards in the Workstation. There is a connection between the two within the editor, ensuring continuity in your analytics strategy.

An integral decision-making tool

Pervasive analytics is not just a technological trend; it's a fundamental shift in how we interact with data. By embedding insights directly into everyday workflows, pervasive analytics makes data more accessible, actionable, and integral to decision-making processes. Whether it's through hyper cards or AI bots, the goal is the same: to make data an intuitive part of every interaction.

MicroStrategy checks all the boxes for pervasive analytics, enabling a data-driven culture that enhances productivity and empowers users across the organization.

Join the Conversation

Make sure you watch the entire webinar on "Pervasive Analytics. Creating Timely Data Experiences for Everyone, Everywhere All the Time." If you have any questions or would like to learn more about how pervasive analytics can benefit your organization, please feel free to reach out. We’re excited to explore the possibilities with you!