Barriers to data-driven expertise

In the pursuit of achieving data-driven expertise, several barriers often hinder individuals and organizations from making informed decisions. 

Time 

One of the primary obstacles is time. Often, the necessary information is not readily accessible, forcing individuals to rely on their instincts or make decisions without the proper data at hand. Not having quick access to information can lead to bad decisions.

Decision-makers may not have enough time to look at the data carefully. They might also miss out on considering different sources before making a choice.

Expertise

Another significant barrier is the varying levels of expertise among users. Not every individual is proficient in interpreting complex data visualizations or using business intelligence tools effectively.

This skill gap can limit the ability to derive meaningful insights from data, leading to decisions that may not be fully informed. Users may struggle to use self-service analytics if they lack the necessary skills. This can make it hard for the organization to use data for important decisions.

Trust 

Trust in the data itself presents yet another challenge. In many organizations, data is often fragmented across different systems and departments, leading to inconsistencies and conflicting insights.

When decision-makers encounter varying data points from different sources, it can erode their confidence in the accuracy of the information. They may hesitate to use data for decision-making if they do not trust it. This is because they fear that the information may be unreliable or incomplete.

HyperIntelligence, MicroStrategy’s innovative solution, addresses these barriers by embedding insights directly into the workflows and applications that users already engage with daily.

By providing real-time, contextually relevant data through Hypercards, users can overcome time constraints, bridge expertise gaps, and build trust in the data. This ensures that critical information is always at hand, empowering individuals to make informed decisions with confidence and efficiency.

4 Flavors of HyperIntelligence

HyperIntelligence is transforming the way we access and interact with data by embedding real-time insights directly into the tools and platforms we use every day.

"Hypercards are essentially mini dashboards that bring insights into the websites and applications," explained LeeAnn Rowley, Solutions Engineer at MicroStrategy.

There are four distinct ways to harness this power. Let’s explore the four "flavors" of HyperIntelligence.

Web

HyperIntelligence integrates seamlessly with any web-based application, be it Workday, Salesforce, ServiceNow, or even Outlook in your browser. HyperIntelligence cards can pop up to provide additional insights precisely when and where you need them.

Outlook

Emails often require quick decision-making, and HyperIntelligence makes this easier by embedding cards directly into your Outlook application. These insights follow you as you respond to emails, making data-driven decisions a natural part of your workflow.

Mobile

For those constantly on the move, HyperIntelligence offers a mobile app that brings the power of these cards to your smartphone or tablet. Whether you're in the field or away from your desk, you can access crucial information without missing a beat.

Embedded

Finally, you can embed HyperIntelligence cards into your own websites, allowing users to access contextual insights effortlessly. This makes it easier for them to make informed decisions right within your platform.

These four flavors of HyperIntelligence ensure that no matter where you work, the data you need is always at your fingertips.

Industry Use Cases

HyperIntelligence is revolutionizing how industries access and utilize data, making decision-making faster, more informed, and seamlessly integrated into daily workflows. HyperIntelligence provides important information in the apps people use, saving time on data searches and making organizations more efficient. Below, we explore how different industries are leveraging HyperIntelligence to drive success.

Retail Industry

Retailers benefit immensely from HyperIntelligence by providing critical data at a glance, enabling swift decisions that impact the bottom line.

• Product Management: Display key product details, including sales and inventory levels, directly within sales tracking applications.

• Vendor Insights: Provide detailed vendor performance metrics to optimize partnerships.

• Store Operations: Surface store-specific performance data to improve operations and customer service.

• Next Best Action: Enable cross-application workflows for tasks like reordering products or viewing dashboards, triggered directly from HyperCards.

Financial Services

In financial services, speed and accuracy are paramount, and HyperIntelligence is a game-changer.

• Claims Management: Call center agents can instantly access claim details within their management systems, improving response times and customer satisfaction.

• Client Overview: Provide a comprehensive view of client portfolios, transactions, and interactions to enhance client relationships.

• Fund Performance: Display up-to-date fund metrics, helping advisors make informed recommendations quickly.

Healthcare Industry

Healthcare professionals rely on HyperIntelligence to access crucial patient and operational data. It leads to better outcomes and more efficient care.

• Patient Information: Surface patient details, treatment history, and current medications directly within care management systems.

• Hospital Performance: Track and compare hospital or care group performance metrics in real-time.

• Pharmaceutical Sales: Sales representatives can view product performance and historical data, enabling more effective sales strategies.

Government Sector

For government agencies, managing vast amounts of data across multiple locations and departments is a challenge that HyperIntelligence simplifies.

• Asset Management: Keep track of global assets, including age, location, and maintenance needs, directly within management systems.

• Workforce Management: Display employee information, job performance, and assignment details to optimize resource allocation.

• Contract Oversight: Provide instant access to contract details, compliance requirements, and financials for better oversight and management.

How to Deploy HyperIntelligence

Deploying HyperIntelligence is a straightforward process that varies slightly depending on the version you're working with.

"The cards can pull from any data that you've got available to you, whether that's data in a database like MySQL, Teradata, Databricks, Snowflake, on-premise or in the cloud," said Louise Andenmatten, Solutions Engineer at MicroStrategy.

For Web and Outlook, deployment involves installing simple plugins. Users can download the HyperIntelligence extension directly from the Chrome Web Store by searching for "MicroStrategy HyperIntelligence." The installation process is typically completed in just a few clicks, making it quick and easy to start using. 

For organizations that need to deploy the tool on a larger scale, administrative tools are available to streamline the process, allowing for automatic distribution to end-users.

Security and Authentication 

Security and authentication are seamlessly integrated into the deployment process. Once set up at the MicroStrategy instance level, HyperIntelligence automatically aligns with your organization's existing security protocols, including semantic layer security and various authentication methods like SAML and OIDC. 

For the HyperIntelligence mobile app, users can either download the app themselves. They can also have it pushed to their devices by an administrator, further simplifying the deployment process.

For those looking to embed HyperIntelligence cards directly into a webpage, the process is equally simple. The plugin can scan any webpage for keywords that correspond to data in the cards, making it easy for users to access information.

Organizations can also embed these cards directly into the HTML code of their webpages with just a few lines of code. This flexibility helps organizations use HyperIntelligence effectively while keeping strong security and governance, balancing user-friendliness with strong data protection.

Make data-driven decisions

HyperIntelligence offers a powerful solution across industries, integrating seamlessly with existing systems to bring crucial data to the forefront. It helps team members to make decisions based on data at every level.

Whether in retail, financial services, healthcare, or government, HyperIntelligence enhances decision-making processes by providing the right information at the right time, ultimately driving business success.

Find out more about HyperIntelligence from our experts. Watch the full webinar “Zero Hassle, Maximum Impact.”

You can also try it for yourself by starting your 30-day trial of MicroStrategy Express.