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A Recipe for Customer Success

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Attie Poirier

August 28, 2024

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Every B2B company says they relish the success of their customers because it drives their own success. At MicroStrategy, we truly live by that mantra. 

In a world inundated with data, actual insights that inform business decisions can be hard to come by. Instead of selling shelfware, we work closely with each customer to understand their challenges and implement innovative, intelligent solutions. Here are a few examples of powerful customer partnerships that I’m proud to share. 

A Customers’ Choice

For 2023, we were once again grateful and humbled to be recognized in the Gartner® Peer Insights™ Voice of the Customer report as a Customers’ Choice for the Analytics and BI Platforms market.* In September 2023, it was incredible to see the whole company rally around our first-to-market launch of fully integrated generative AI, so receiving this distinction slightly after our* engineering accomplishments was icing on the cake.  

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While we’re sourcing final reviews for this year’s Gartner Voice of the Customer report evaluation cycle, I can’t help but reflect on how we are honored to consistently receive high ratings from customers worldwideand we’re grateful for our customers worldwide who take the time to share their valuable feedback with our team.  

Secret Ingredients for Success

Hundreds of customers have migrated to MicroStrategy Cloud, our fully managed service that keeps customers up to date with the latest and greatest features so they can spend their time building impactful solutions instead of spending time on system maintenance. Offered on a fully cloud-native, containerized microservices architecture, our portable open platform makes it easy to innovate with new technologies quickly and to adapt and change as your technology strategy continually evolves.

  

“MicroStrategy Cloud allows us to leverage the latest technology offered by the platform much, much faster. We can immediately start piloting new capabilities for certain use cases to quickly see how it adds value for our end customers. Partnering with MicroStrategy [also] allows us to co-innovate around how we use data and AI. We’re creating new capabilities and insights that help more patients.” 
  • Sridutta Rao, Executive Director, Commercial Data Management, Bayer

Bayer drastically enhanced how their frontline workers apply data out in the field, and recently won a customer award for the success of their digital transformation fueled with a mixture of MicroStrategy Cloud, native mobile capabilities, essential scalability, enterprise data governance, and an enterprise data fabric powered by the platform. Driving their digital transformation journey is a central focus on patient needs. Mathew Ratnam, a member of their successful transformation team, shares that easy access to insights allows their team to “have meaningful conversations and help physicians provide the right care. Our MicroStrategy mobile apps enable our field force to apply those insights and give the best recommendations during their conversations in the field” and ultimately prioritize patient care.

Integrated, Embedded Impact

Hundreds of customers use MicroStrategy to seamlessly integrate data analytics into other applications, extending the reach of business insights. In addition to better serving edge internal audiences, OEM relationships allow our technology partners to bring cutting edge data analytics and Gen AI to the masses much more easily and quickly than build-it-yourself strategies.

“As an embedded customer, we bring the benefits of MicroStrategy’s superior data analytics technology to our customers under one trusted brand. We chose MicroStrategy as an OEM partner because they’ve helped us get a modern user interface to market as fast as possible.” 
  • Darin Gillis, Chief Product Manager, Emerson

“The partnership between SPS Commerce and MicroStrategy has been transformational. MicroStrategy enables us to get the right data points and answers into our clients' hands as quickly as possible.” 
  • Shawn Royal, Staff Software Engineer, SPS Commerce 

Our no-code, low-code, and pro-code integration options make it easy to power analytics in third-party apps while our embedded customers’ teams stay focused on their unique business solutions. Both Emerson and SPS Commerce recently attested to the value of our embedded analytics partnership in recent videos. It’s incredible to think that our customers’ solutions ultimately help their customers save millions through streamlined manufacturing processes, operate highly efficient supply chains, help retail clients plan impactful promotions, and much more. 

A True Partner Perspective

The Warehouse Group, New Zealand’s largest non-food retailer who joined Bayer with a recent customer award win, implemented an impact-oriented solution with MicroStrategy AI. They partnered with our solutions engineers to fine tune and launch an innovative Gen AI bot that empowers employees to ask questions on the fly, get the right answers from their data quickly, and accelerate decision-making. 

“MicroStrategy is a great product, with great innovation, and great people. I'm so proud of our fantastic partnership.”
  • Keryn McKenzie, Chapter Area Lead, Data, Insights & Services, The Warehouse Group

In a video sharing their incredible success story, project lead Keryn McKenzie shares how they leverage MicroStrategy for a variety of use cases by helping democratize data across their retail value chain. She also shares why “we’ve chosen MicroStrategy again and again for 20 years. The reason is simple—they help us solve our business problems.”  

Our Many Thanks

We appreciate your partnership and are glad you keep choosing us again and again, Keryn. The invaluable feedback you share, echoed by Sridutta, Mathew, Darin, Shawn, and our many thousands of customers around the world, makes MicroStrategy what it is today—a powerful data platform leading the charge in generative AI-powered analytics.


* Gartner, Voice of the Customer for Analytics and Business Intelligence Platforms, By Peer Contributors, 31 October 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademark and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.


Customer Stories

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Photo of Attie Poirier
Attie Poirier

Attie leads our Customer Advocacy practice, focusing on sharing incredible success stories. She has also spearheaded key go-to-market initiatives for MicroStrategy Cloud, the company’s consulting and support practices, and analyst relations as a member of our MicroStrategy’s product marketing team.


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