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Consumer Insight and Segmentation Using Facebook Data

Introducing MicroStrategy Wisdom™

Get Exceptional Market Research on Your Facebook Users

MicroStrategy Wisdom™ allows you to get to know your Facebook users as well as their friends do. Extend your knowledge beyond Facebook Insights. Find out what activities they enjoy, places they like to go, and recent milestones in their lives. Research your own fans on Facebook, your partners' fans, your competitors' fans and gather deep analytics on these groups to help achieve your social marketing goals.

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Segment Your Facebook Users for Targeted Campaigns

Take your marketing campaigns to the next level with MicroStrategy Wisdom. Segment your Facebook users into groups based on the full spectrum of Facebook data, including demographic and geographic details, interests, activities, recent life events, and network reach. Analyze each segment to find unique preferences of its members - then deliver appealing, targeted offers and messages.

Place Your Facebook Ads with Precision

Optimize your advertisements and sponsored stories on Facebook with MicroStrategy Wisdom. Use detailed insights from MicroStrategy Wisdom to tailor your promotions and messages to the interests of each micro-segment of your target customers. Increase click-through rates and lower ad costs using engaging ads targeted precisely on Facebook.

Select Marketing Partners Using Social Insights

MicroStrategy Wisdom gives you a unique value proposition for partner engagement with collaborative promotions and branding opportunities. Inject social intelligence into your decision making process to pick the next brand ambassador, spokesperson, co-branding partner, or sponsorship opportunity. MicroStrategy Wisdom enables insights into celebrities, entertainment brands, and other consumer products for you to compare and discover those with the closest affinity to your consumers.

Ready-to-Use Dashboards

MicroStrategy Wisdom's ready-to-use dashboards provide access to details about your users through interactive and insightful charts and graphs. Use demographic details to create custom segments. View the top-trending and most-liked movies, music, sports, celebrities, consumer brands and other interests for any segment.

Enriched Facebook Data

MicroStrategy Wisdom enriches Facebook data for more complete user profiles and better segmentation choices. Gaps of missing data are filled and geographic details are added. Social activity ratings are assigned and value-added scores estimated by combining Facebook data with external sources of information.

Psychographics Library

MicroStrategy Wisdom provides a large library of psychographic profiles that group people based on common interests and personalities, so you can hone in on the right group and understand who they are and what they care about.

Robust BI Technology

MicroStrategy Wisdom runs on MicroStrategy's acclaimed Business Intelligence platform. Whether analyzing hundreds of people or hundreds of thousands of people, you'll enjoy the same reliability, performance, and analytic richness that are the hallmarks of MicroStrategy Business Intelligence.

Wisdom Demos

Dive into demographic and geographic details to better understand and segment your users

Understand the interests and aspirations of your users so that you can target them with special messages and offers

Analyze like-minded groups of individuals using pre-packaged psychographic profiles and discover what they care about