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Social Intelligence for the Enterprise
MicroStrategy Social Intelligence Lets You More Effectively Engage and Monetize Your Facebook Fans
Personalized Marketing and eCommerce for Facebook Fans
MicroStrategy Alert adds marketing and commerce features to your brand's Facebook page to personalize the consumer experience, increase fan engagement and monetize your fan base. Turn fans into friends with highly personalized interactions that are driven by deep fan insight and segmentation. Extend your page to Apple iOS and Android mobile devices with MicroStrategy Alert's mobility features.
Consumer Insight and Segmentation Using Facebook Data
MicroStrategy Wisdom™ allows you to get to know your Facebook app users as well as their friends do. Segment your users based on their interests and motivations. Find out what activities they enjoy, places they like to go, and recent milestones in their lives. Target segments with personalized content, special offers, and recommendations based on who they are, where they come from, and what they like.
Featured Customers
"Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide. Using the Alert platform is a big step forward on multiple fronts and connecting to our fan base at a deeper level is what we're here for."
Didac Lee, Director of New Technology
FC Barcelona
"The app is almost like a Trojan horse. It lets us augment what's in our CRM system, and then start doing targeted segmentation."
Michael Relich, Executive Vice President and CIO
GUESS?, Inc.
"We are constantly looking for new ways to engage with our fans through digital media and we think the Alert app will be a great way to deliver exclusive offers and content to enhance and improve the fan experience."
Joe Dupriest, Vice President and CMO
Washington Capitals