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Case Studies

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Reference Applications

Leading organizations worldwide have used the MicroStrategy platform to build and deploy mobile apps to their iPad and iPhone users. Some of those apps are presented here as case studies.


Apple
Premium
Resellers

Apple Premium Resellers use MicroStrategy to create and deploy dashboards on MicroStrategy Mobile for iPad, in order to optimize their KPIs to drive improvement in their business.

"MicroStrategy has a very flexible environment that enabled us to create beautifully designed dashboards. They have a very strong Business Intelligence background, a very strong way of showing you with a dataset what actually happens in your store. What we love the most about this app is that it it's so intuitive; you can actually see what is happening in your store and navigate on it."


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Grupo BBVA uses MicroStrategy Mobile to analyze numbers and patterns and to perform operations directly from the bank system in real time.

"We use MicroStrategy Mobile for internal management of the bank's dashboards and numbers. Instead of bringing printouts to meetings like we used to, now we do it automatically in real time, directly from the bank systems."


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Known as i-STL (i-Store Team Leaders), Whole Foods' iPhone app empowers Store Team Leaders to keep tabs on their store's most important operational and sales metrics. The app is focused on key performance indicators across sales, margins, and labor, which are evaluated for several time periods, including the previous day, week-to-date, and month-to-date.

"Every day, our Store Team Leaders require updated sales and operations information for their stores. Our iPhone app, built on MicroStrategy Mobile, delivers that, and also empowers our STLs to run their stores more effectively and provide superior customer service every step of the way."


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The Mobile Reporting App for the iPad and iPhone enables Sonic corporate executives and regional teams to access operational, financial, and market information for their dealerships. The app provides a scorecard for each dealership with insight into sales effectiveness and key operating metrics. The app is also used to analyze daily operating results and month-to-date financial results.

"Mobility and business intelligence are two of our top strategic priorities. Our executive and regional leadership teams live on the road, traveling from dealership to dealership. This app allows them to stay connected to the data they need to run the business."


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APPS IN RETAIL

The GMobile iPad app, a compelling and insightful display of sales information, enables executives, store managers, regional directors, and merchants to analyze sales performance.

"We are seeing our business in a whole new light. Deploying MicroStrategy Mobile to our executives is the next achievement in delivering actionable, accessible, and visually compelling information."


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APPS IN RETAIL

The marketing analysis app provides information about consumer behavior, competitor preference, and purchase patterns to create better advertising and marketing plans.

"Our new iPad app is particularly critical for executives who are always on the go and need to be able to react quickly and make intelligent decisions based on the most recent consumer shopping information. In addition, by using the app our account directors now have a more effective way to communicate our data so clients can fully appreciate its value."




Herbalife Mobile Analytics delivers daily sales reporting, enabling executives to track sales trends for over one million orders and monitor the performance of its two million distributors.

“Herbalife executives don’t miss a beat when they’re in meetings, in phone conversations, or traveling because they have their Mobile app at their fingertips. MicroStrategy Mobile is indispensable to our management team because they can keep track of the pulse of the business, wherever they are.”


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The customer and marketing analysis iPhone app provides customer, marketing, and end-user engagement analysis for better promotions, higher loyalty, and more subscriptions.

"Our goal was to have an iPhone app workflow that delivered all the necessary information in fewer than three taps. Our iPhone app delivers that and a very quick, concise, and intuitive mobile experience. We've been impressed with the ease-of-use of MicroStrategy Mobile."




Merced Sales Compensation Analytics for iPhone and iPad provides CFOs, sales representatives, Vice Presidents of Sales, and other members of sales management with an operational snapshot of business performance, enabling better, more timely decision-making.

"Built on MicroStrategy Mobile, Merced Sales Compensation Analytics for iPhone and iPad offers unprecedented freedom from the desktop by delivering dynamic, actionable information when and where people need it. The app empowers our customers to gain valuable insights and better manage their sales operations every day."


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Novation's powerful supply chain applications provide product availability and price structure information enabling price benchmark analysis and considerable reduction in costs.

"We consider our mobile apps very successful with regards to price benchmarking in health care and supply chain markets today. Hospital personnel using their iPhone or iPad have the opportunity to make fast decisions by switching products or accessing lower pricing on the products they plan to purchase."


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APPS FOR HEALTHCARE PROVIDERS APPS FOR HEALTHCARE PAYERS

Restaurateurs and food and beverage suppliers use the F&B Analysis app to evaluate customer preference and purchase patterns.

"MicroStrategy Mobile enables us to deliver extremely useful iPhone apps to our clients. Our new app will give food, alcohol, and beverage suppliers easy access to valuable information to help them quickly understand consumer trends, evaluate product performance, and plan successful consumer promotions."



The Retail Analytics app provides information about inventory, order, sales, product, and vendor to enable effective inventory decisions and reduce stockout situations.

"Our retail clients will be able to analyze high-level store performance, run dashboards, receive exception alerts, and be forewarned of overstock or stock-out conditions immediately. In the future, the write-back capability of our app will ensure everyone can immediately act on these insights to improve the business."


APPS IN RETAIL

The Hospitality Management app enables analysis of P&L data, budget comparisons, revenue segments, and expenses, to improve business performance.

"We were 'wowed' by MicroStrategy's technology and the ability to build this application in one week leveraging our existing infrastructure. Our clients are very excited about our new iPhone app and the capabilities it provides to help them enhance efficiency and improve business performance."


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"We consider ourselves pioneers in deploying innovative mobile applications, and are thrilled with the success achieved using MicroStrategy Mobile. Our mobile apps capture the spirit of innovation, corporate culture, and cutting-edge identity at Nygård, and we look forward to continuing development and design of mobile business intelligence applications that support our business operations."


"Mobile applications are becoming an increasingly important part of our technology strategy. We are working to deploy platform-agnostic applications that will enable our mobile workforce to functionally do on a mobile device what they currently have to do on a "connected" laptop or desktop PC."


"MicroStrategy Mobile represents a new era in business intelligence, and we are pleased to be working with them to deliver this mobile solution to our joint customers. Our customers are poised to capitalize on the convergence of BI and analytics, and will be able to make faster business decisions that impact revenue and profitability like never before."


"The blazing performance of the Teradata database is the perfect platform for MicroStrategy BI and mobile applications, and our 200+ mutual customers would agree. MicroStrategy on Teradata means mobile workers will have enormous visibility: they'll have the instant insight they need in the palm of their hands."


"We are thrilled about working with MicroStrategy to deliver a high performing mobile BI solution to our clientele in the manufacturing and distribution industries. MicroStrategy's BI platform provides a great foundation for developing and deploying apps that can be tailored for a mobile sales force to help them monitor performance, uncover sales opportunities, and improve profitability."