Track Description TBA

• Session 1 – Making your Enterprise Apps Magical

  2:30PM-3:30PM | Location: Trianon Ballroom
  Montree Thepvongsa, Product Manager III, MicroStrategy

  New extraordinary mobile devices have impacted how we work and play. Furthermore, the applications we consume on a daily basis are superior quality applications with a higher standard of graphical fit and finish than we have ever experienced. This session will focus on how to apply simple design techniques to provide your users with exciting and compelling enterprise apps, which would be at par with the very best on the app stores.

• Session 2 – Whole Foods Market: iSTL – Supporting our Store Team Leaders on the Floor

  3:45PM-4:45PM| Location: Trianon Ballroom
  Dave Zodikoff, IT Director, Whole Foods Market

  Whole Foods Market will demonstrate how they use their mobile app to support decision making by store leadership out on the floor. Learn how through collaboration with a focused group of passionate Store Team Leaders, Whole Foods Market IT developed a relevant and impactful tool. Hear about their strategy for adoption of this app and how understanding the culture of their company was integral to its success.

  Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. In fiscal year 2010, the company had sales of more than $9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.

• Session 3 – Mitigating Mobile Security Risks

  5:00PM-6:00PM| Location: Trianon Ballroom
  Terry Berman, Senior Program Manager, MicroStrategy

  Delivering business intelligence to mobile devices raises the issue of secure deployments of mobile BI apps on a large scale. To complicate matters, the people using the app may be external to your organization. Get a detailed understanding on mobile security concerns, and learn about the methods available to mitigate the various risks.

• Session 4 – AirWatch: Secure Management of Mobile Assets, Content and Applications

  2:30PM-3:30PM | Location: Trianon Ballroom
  Alan Dabbiere, Chairmain, AirWatch

  Smartphone, mobile and wireless devices are taking over. There are currently an estimated 5.3 billion mobile subscribers worldwide. In addition, the widespread deployment of corporate and employee-liable devices for business use is on the rise. Mobile access to key information allows employees to make informed decisions faster. However, as the mobile landscape continues to grow, how can enterprises deploy, monitor and manage mobile devices securely and effectively?

  Participants will learn how to:

  • Manage mobile devices, business information and network access
  • Deploy and secure mobile applications and content to employees
  • Set up compliance policies, alerts and automated rules for responding to security incidents
  • Evaluate “bring your own device” (BYOD) policies
  • Secure email access across Exchange, BPOS-D, Office365, Google Apps for Business and Lotus Notes
  • Control mobile web browsing

  AirWatch is a mobile security, device management and application management solution designed to deploy, secure, monitor, manage and support all mobile devices used across your organization. AirWatch′s highly scalable, web-based solution provides a single, integrated, real-time view of an entire fleet of Apple iOS, Android, BlackBerry, Symbian and Windows devices. With AirWatch, IT can automate the management and tracking of mobile assets and reduce the cost and effort of device deployments.

• Session 5 – Building Transactions into your Apps

  3:45PM-4:45PM | Location: Trianon Ballroom
  Craig Mueller, Product Manager, MicroStrategy

  Find out how incorporating transactions into your mobile apps can easily extend access to your operational ERP systems and your databases - beyond the desk - to the store front, airport, elevator, restaurant, taxi, and beyond. Adding transactional apps to your enterprise app catalogue can significantly enhance the productivity of your enterprise employees.

• Session 6 – 5 Ways to Accelerate your Mobile App Development

  5:00PM-6:00PM | Location: Trianon Ballroom
  Montree Thepvongsa, Product Manager III, MicroStrategy

  In this session you will learn how to build apps with a code-free drag-and-drop design; "Design Once" with MicroStrategy′s device-independent metadata-driven approach; build on top of the MicroStrategy platform capabilities for security, maintenance, and design; instantly push changes to your apps, without any re-compiling or re-submission of code required; and easily maintain your library of internal and external apps on one software platform.

• Session 7 – Good Technology: Overview of the Good Dynamics Secure Mobile Platform

  9:00AM-10:00AM | Location: Trianon Ballroom
  Richard B. Schaefer, Technical Business Development Manager, Good Technology

  Good Dynamics provides a secure software platform for managing mobile devices that are running customized apps and are accessing corporate data and services through the enterprise firewall. The platform is not limited to the corporate intranet. It also allows mobilized software to securely access online services available on the web. The features of the Good Dynamics platform meet the requirements of mobile enterprise platforms. These include Secure Storage, Secure Connectivity to the Enterprise, Application Management and Policies, and Push Services. The platform′s architecture is designed for end-to-end security from mobile application to server behind the firewall. Scenarios utilizing the platform will be discussed as well as MicroStrategy′s integration project with Good Dynamics.

  Good for Enterprise enables enterprises and government agencies to securely move between business and personal productivity on today′s mobile devices, including iOS and Android. The application features secure email, collaboration, and device and application management. Good also offers Good Dynamics, a secure mobile application development platform. Both products use a secure container approach to prevent data loss and military-grade encryption. Good for You is a white-label solution for creating custom social-media environments.

• Session 8 – Deployment Options For Your Mobile Apps

  10:15AM-11:15AM | Location: Trianon Ballroom
  Terry Berman, Senior Program Manager, MicroStrategy

  MicroStrategy provides enterprises with a range of methods for deploying mobile apps to users, whether they are internal employees or external customers and partners. MicroStrategy covers all your deployment needs, from deploying your apps to your enterprise users over-the-air (OTA) or via a web server or deploying your apps via app stores. Attend this session to learn about the range of deployment options and find out which is recommended for enterprise apps.

• Session 9 – IMS: Deploying MicroStrategy Mobile and Dashboards to Reach Users Wherever They Are

  11:30AM-12:30PM | Location: Trianon Ballroom
  Michael Haggerty, Director, BI and Data Visualization Solutions, IMS

  IMS has over 40 production MicroStrategy projects that provide reporting and analytics on IMS data assets to over 70 clients in the healthcare industry. Hear how IMS′s healthcare industry clients are increasingly deploying iPad′s to both sales forces and home office staff, and how IMS is extending the MicroStrategy platform to reach these mobile users with MicroStrategy Mobile. See how IMS was able to quickly extend its MicroStrategy solution to add mobile dashboards to its analytics offerings and services to support this growing client trend. The session will cover the evolution of IMS′s mobile dashboard strategy and how their mobile design approach compares to web-based dashboards. With the help of its development partner, InfoCepts, IMS will also discuss development challenges encountered, best practices, and how it reduced iPad app development time from 4-5 days to 1-2 days. Attendees will see a demonstration of the mobile apps in production.

  IMS is a leading provider of information services for the healthcare industry, covering markets in 100+ countries around the world.

Track Description TBA

• Session 1 – Edmunds.com: Branding Your Own iPad App

  2:30PM-3:30PM | Location: Concourse 1
  John Kuo, Manager of Business Intelligence, Edmunds.com

  Edmunds.com released its Web Metrics iPad app based on MicroStrategy Mobile to the Apple app store in May 2011. Get an overview of the Web Metrics app, and learn how this app provides Edmunds′ key web metric data for all automotive manufacturers for the U.S. market. Hear how the app was designed to answer questions that every automotive marketing executive needs to know in order to make informed business decisions, such as, How is my brand performing? How are the models within my brand performing? How are the models within each of their segments performing? Edmunds.com will discuss the development of the app and the help it received from MicroStrategy Professional Service. This session will provide a demonstration on how Edmunds.com changed the icon and name of the mobile app.

  Edmunds Inc. publishes three Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Our Web sites consist of Edmunds.com (launched in 1995 as the first automotive information Web site), Inside Line (launched in 2005 and the most-read automotive enthusiast Web site) and AutoObserver.com (launched in 2007 to provide insightful automotive industry commentary and analysis).

• Session 2 – Lancet: Man vs. Mobile

  3:45PM-4:45PM | Location: Concourse 1
  Mike Erickson, Dashboard Design Specialist, Lancet
  George Fotiadis, Sr. Director, Product Management, Supply Chain Services-a subsidiary of Restaurant Services, Inc.

  • Learn dashboard survival skills
  • See real-world dashboard makeovers
  • Hear firsthand one company′s mobile experience

  Last year, Man vs. Dashboard brought grizzled dashboard designer Mike Erickson face-to-face with the grueling task of making mundane dashboards sizzle. This year, he′s back with even more survival strategies for conquering the mobile jungle. See before-and-after examples of real MicroStrategy dashboards, hear firsthand from a MicroStrategy customer and learn best practices for designing highly utilized and powerful dashboards. Joining to share business perspective on an effective mobile development and rollout effort is Supply Chain Services. All attendees receive a complimentary "Dashboard Survival Guide."

  More than 100 MicroStrategy clients across the country rely on Lancet for strategic leadership, hands-on project implementation, and professional training. Since 1997, Lancet has helped IT professionals and business leaders apply our 5 Disciplines of Business Intelligence™ approach to ensure the success of their BI program.

• Session 3 – Achieving Mobile App Success: from Concept to Prototype to Production

  5:00PM-6:00PM | Location: Concourse 1
  TJ Travelbee, Senior Specialist Mobile Solutions, MicroStrategy
  Jim McNicol, Ph.D., Mobile and Transaction Services Practice Director, MicroStrategy

  Every mobile app has an application lifecycle and as experts in helping organizations develop and deploy successful mobile apps, we have experience in all of the stages of the mobile app lifecycle. Learn how to navigate the app lifecycle successfully, avoid possible pitfalls, and build successful apps from concept through prototyping through to production and beyond. Attendees will learn how best to storyboard and plan app development, prototype apps with the assistance of MicroStrategy experts, plan for production, mitigate security issues, and roll-out and maintain successful mobile apps.

• Session 4 – Designing Enterprise Smartphone Apps

  2:30PM-3:30PM | Location: Concourse 1
  Anand Dwivedi, Product Manager Analyst, MicroStrategy

  Mobile computing is poised to revolutionize the way organizations deliver, consume, and act on information. The convergence of information and analytics with mobile technology is empowering more and more business people to make hands-on, immediate, and better decisions. Learn how MicroStrategy allows you to easily build and maintain smartphone applications with no programming required. Learn how to re-use your key reports and documents as mobile intelligence applications, while benefiting from the enterprise-caliber features of the MicroStrategy platform. Furthermore, learn more advanced techniques for creating smartphone apps for your business.

• Session 5 – InfoCepts: Touch, Tap and Pinch Your Way to iPad Apps that Delight Your Users

  3:45PM-4:45PM | Location: Concourse 1
  Shashank Garg, Managing Partner, InfoCepts

  MicroStrategy Mobile iPad applications are delightful to end users, but often befuddling to BI developers. Why? Simply because iPad apps do not fit the typical BI development paradigm. The goal is not report or dashboard development – it is app, or more precisely, mobile app development. It presents challenges that include:

  • How to bring an application development mindset to the process?
  • What are the best practices for creating mobile apps that enable decisions while providing a visually rich, and intuitive to use interface?
  • How to build apps that keep the iPad′s screen size, user functionality and memory restrictions in mind?
  • How to develop an iPad app rapidly and effectively, considering also that QA needs differ from typical MicroStrategy report development?

  Based on our experience with over 50+ iPad applications, we have developed a structured and a well-articulated development methodology that we would like to share with you. We will also showcase several of the mobile apps we have designed and built, including our "Sales Pipeline Analysis" app which is available with MicroStrategy′s iPad app on the Apple App Store.

  Each attendee will receive our step by step guide: "Creating an App Storyboard to Help Sell Your MicroStrategy iPad App – Best Practices for Gathering Requirements, Creating App Storyboards and Videos".

  For seven years, InfoCepts (founded by two former MicroStrategists) has delivered on the promise of MicroStrategy′s software. Our tried and tested process oriented approach has delivered exceptional ROI via our onsite/offshore delivery model. We lead with our process oriented approach and have MicroStrategy specific programs for Application Optimization, Big Data, Dashboard and Mobile design development. Customers that we have had the privilege to work for range from larger organizations such as Nielsen, Toys R Us and Publicis, to a host of small to medium sized organizations including numerous MicroStrategy OEMs.

• Session 6 – Herbalife International: Using MicroStrategy Mobile and Maps to Monitor Regional Sales and Distributor Performance

  5:00PM-6:00PM | Location: Concourse 1
  Meghna Bhardwaj, Senior Business Intelligence Developer, Herbalife International

  Since 2005, Herbalife executives have been using MicroStrategy to monitor performance and make informed decisions. In this session, Herbalife will demonstrate how they were able to leverage the capabilities of MicroStrategy Mobile to build powerful apps that give decision makers fast, mobile access to data via an easy-to-use interface. See how the iPad app tracks the performance of top performing distributors. Learn how Herbalife is able to utilize MicroStrategy′s map feature for detailed Regional, Country and State level analyses, and tracking Strategic Sales models run by Herbalife distributors.

  Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 78 countries through a network of approximately 2.5 million independent distributors.

• Session 7 – Designing Apps for Both iOS and Android Devices

  9:00AM-10:00AM | Location: Concourse 1
  Martha Garcia Villalon, Product Manager Analyst, MicroStrategy

  The proliferation of smartphones and tablets provides great opportunity for enterprises. The varied aspect ratios, operating system versions, and screen sizes can provide a complex environment in which to deploy apps. MicroStrategy has a set of design capabilities to help you design one app and deploy that app across multiple operating systems and device aspect ratios. Attend this session to learn how to use the MicroStrategy platform to design your apps for universal deployment. This session will cover universal design considerations for designing tablet apps for the iPad and Android tablets, and smartphone apps for the iPhone and Android smartphones.

• Session 8 – CEMEX: MicroStrategy Mobile CXO Dashboard

  10:15AM-11:15AM | Location: Concourse 1
  Nelson Enriquez, Innovation Director, CEMEX

  Learn about CEMEX′s mobile app, live since May 2011, for the CEO and executive committee, and how MicroStrategy Mobile has replaced slideshows and paper booklets for the company′s CXOs to conduct financial analysis. Hear about the mobile app′s ease of use, and how it is used by numerous countries and country managers to review business and operational performance. This session will explore how the CEMEX mobile app opens up possibilities for innovative offerings and enables business users to track Key Financial Indicators and complete important corporate filings. CEMEX will give a demonstration of their app, and highlight their best practices for a fast, mobile deployment, easy integration, and superior visualization capabilities all leveraging the MicroStrategy mobile platform.

  CEMEX is a global building materials company that provides high quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia. We produce, distribute, and sell cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries, and we maintain trade relationships in close to 100 nations.

• Session 9 – Adastra: Mobile BI Trends

  11:30AM-12:30PM | Location: Concourse 1
  Elkin Arboleda, BI Competency Lead, Adastra Corporation

  The rapid evolution of mobile devices is putting pressure on organizations to support corporate mobile applications. This session provides an overview of the latest Mobile BI trends, the current position of the main BI vendors, and a live demo of a retail banking BI application using iPhone and iPad devices.

  Adastra provides world-class Information Management services and solutions to leading companies around the globe by leveraging a decade of cross-industry, cross-technology experience to bridge the gap between pressing business needs and technology consulting, protect existing investments, and extend and unlock their business value. Intelligent solutions for superior performance.

Track Description TBA

• Session 1 – iOLAP and DFW International Airport - Taking Flight with BI

  2:30PM-3:30PM | Location: Bayfront A
  Charles Yorek, Partner, iOLAP Inc.
  Dewayne Washington, Project Lead Business Intelligence, DFW International Airport

  Getting a BI project funded is only the first step in the goal of making BI a part of daily life within an organization. Join us as we discuss how DFW International Airport has begun to realize this goal utilizing MicroStrategy. We will discuss the complexities involved when integrating ′home-grown′ solutions, how to gain executive sponsor buy-in quickly using MicroStrategy Mobile, and the key lessons learned from our implementation.

  If you need Business Intelligence, you need iOLAP. For enterprise-class companies, we are a professional services firm that leverages its extensive knowledge of Business Intelligence technologies and methodologies to quickly deliver Data Warehouse and reporting solutions of the highest quality at a lower cost. Unlike big-name and general-purpose IT firms, Business Intelligence and Data Warehousing is all we do. While other consultants are still trying to figure it out, we have already delivered results, thanks to better people, strategy, practices and methodology.

  Located halfway between the cities of Dallas and Fort Worth, Texas, the Dallas/Fort Worth International Airport (DFW) is the world′s fourth busiest, offering nearly 1,750 flights per day and serving 57 million passengers a year. DFW provides non-stop service to 145 domestic and 48 international destinations worldwide.

• Session 2 – Designing Enterprise Tablet Apps

  3:45PM-4:45PM | Location: Bayfront A
  Anand Dwivedi, Product Manager Analyst, MicroStrategy

  Mobile computing is changing the way companies deliver, consume, and act on information. The convergence of information and analytics with mobile technology is empowering more and more business people to make hands-on, immediate, and better decisions. Learn how MicroStrategy allows you to easily build and maintain tablet applications with no programming required. Learn how to re-use your key reports and documents as mobile intelligence applications, while benefiting from the enterprise caliber features of the MicroStrategy platform. Come and learn more advanced techniques for creating tablet apps for your business.

• Session 3 – Lowe′s Companies: Empowering the Field with Immediate Decision-Making using MicroStrategy Mobile

  5:00PM-6:00PM | Location: Bayfront A
  Danny Bauguess, Manager Enterprise Information Services Architecture, Lowe′s Companies

  Lowe′s Companies will demonstrate how they use their Mobile app to support their Marketing and product team to understand product performance. Learn how Lowe′s Companies developed the MicroStrategy iPhone and iPad apps for their reporting, and how the MicroStrategy platform is being used to push more reporting capabilities out to a broader audience. Hear about their BI strategy, and how it enables efficiency gains in reporting, enables metrics driven decision making, and provides improved insights into product performance.

  With fiscal year 2010 sales of $48.8 billion, Lowe′s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,725 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe′s is the second-largest home improvement retailer in the world.

• Session 4 – GUESS?, Inc.: Ahead of the Curve – Building a Smart, Successful Mobile App

  2:30PM-3:30PM | Location: Bayfront A
  Kenny Choy, Senior Data Warehouse Manager, GUESS?, Inc

  See how GUESS? is leveraging the iPad to create a BI application that transforms how corporate and field users consume data and make informed decisions. Learn best practices on how to push the limits of MicroStrategy′s mobile BI platform to make an application that is functional, easy-to-use, aesthetically pleasing, and also data-driven. View a demonstration of the application that embodies GUESS′s next generation strategy and vision for the future of BI.

  GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. As of January 29, 2011, the Company owned and operated 481 retail stores in the United States and Canada and operated 892 retail stores outside of the United States and Canada, of which 188 were directly owned. The Company also distributes its products through better department and specialty stores around the world.

• Session 5 – Optimizing Performance for Mobile Apps

  3:45PM-4:45PM | Location: Bayfront A
  Ajit Raina, Software Performance Engineer, MicroStrategy

  Performance requirements for mobile documents and dashboards are more rigorous than the requirements for documents running on MicroStrategy Web or Desktop clients. This difference can be attributed to the fact that mobile clients must compensate for slower Wi-Fi and 3G networks and memory constraints. Because of these limitations, MicroStrategy recommends implementing the performance tuning strategies outlined in this session to deliver high performing mobile apps to your mobile end users.

• Session 6 – Visual Crossing: Integrated Mapping and GIS for your MicroStrategy Project

  5:00PM-6:00PM | Location: Bayfront A
  Sean McCafferty, Co-Founder, Visual Crossing

  Learn how Visual Crossing enhances your MicroStrategy project and adds valuable support for your sales, marketing, and operational analysis. You will learn how GIS can assist your team in prospecting for customers, demographic analysis, territory assignments, trend analysis, placing business locations, and understanding customer loyalty. Visual Crossing will help turn your MicroStrategy deployment into a sales and marketing engine.

  Visual Crossing Map Services is the only end-to-end mapping solution for MicroStrategy. It′s the ideal combination of a user-friendly map control and a powerful, enterprise-proven GIS engine. By utilizing your existing MicroStrategy infrastructure, Visual Crossing eliminates retraining and greatly reduces IT costs and complexity. Map Services out-performs conventional GIS systems and provides immediate return on investment while solving real-world business problems: Customer Prospecting, Sales Territory Assignment, Site Selection, Demographic Marketing, Competitor Tracking, Trend Analysis and much more.

• Session 7 – Sonic Automotive, Inc.: From Spreadsheets and Binders to Mobile – Creating Sonic Mobile BI

  9:00AM-10:00AM | Location: Bayfront A
  Richard Hanks, Director of Enterprise Business Intelligence, Sonic Automotive, Inc.

  Sonic Automotive executives and regional operations management are now relying less and less on spreadsheets and binders and are turning to their iPads for the latest data and analysis with the help of MicroStrategy Mobile and MicroStrategy Professional Services. Hear how Sonic Automotive went from vision to POC and to live deployment in a matter of months. And, all because MicroStrategy Mobile is rapidly deployable, easy to use, and quickly able to add significant business value!

  Sonic Automotive, a Fortune 500 company, operates over 100 automobile dealerships spread across 15 states and 26 major metropolitan markets. We represent approximately 30 different automotive brands with the majority of our dealerships being luxury and import brands. We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm.

• Session 8 – Building BI Applications Using ERP Data Sources

  10:15AM-11:15AM | Location: Bayfront A
  Gabrielle Gianelli, Associate Program Manager, MicroStrategy

  Learn how to retrieve data directly from ERP systems in your enterprise, including sources like Siebel Analytics, SAP ECC, Oracle E-business, and Microsoft Dynamics. This session will give you an overview of how to bring together the building blocks to create an entire end user application built around these types of sources.

• Session 9 – Customizing MicroStrategy Mobile Using the Mobile SDK

  11:30AM-12:30PM | Location: Bayfront A
  Tom Abbott, Program Manager, MicroStrategy

  Organizations are moving quickly to develop mobile apps that include analytical content from MicroStrategy. These mobile apps will often include specific business workflows, navigation requirements, and even custom application branding. The question is what is the best way to develop these apps? Build it from scratch? Integrate MicroStrategy analytics into a new mobile app? Or develop the mobile app entirely on MicroStrategy? MicroStrategy Mobile SDK is the answer. Come and learn how you can easily use MicroStrategy Mobile SDK to customize, integrate, and build sophisticated iPhone and iPad applications by leveraging MicroStrategy mobile controls, data services, URL API, and platform security.

Track Description TBA

• Session 1 – Facebook 101

  2:30PM-3:30PM | Location: Bayfront B
  Richard Krueger, Senior Director, Alert Marketing, MicroStrategy

  Most companies are in the earliest stages of understanding how to use Facebook′s myriad of offerings as part of their social media marketing strategy. This session will focus on providing insight into the essentials of Facebook including Facebook components such as profiles, Pages, ads, check-ins, apps, Likes, share, Post, Newsfeed, edge rank, subscriptions, and f-commerce.

• Session 2 – Facebook Apps 101

  3:45PM-4:45PM | Location: Bayfront B
  Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy

  Come get a business person′s perspective on Facebook applications, especially as it pertains to your marketing efforts. At F8, Facebook′s conference for developers, Facebook CEO and founder, Mark Zuckerberg announced that applications built for Facebook would be the primary means for social networking in the future. In fact, Facebook apps can share your experiences automatically by recording what music you listen to or movies you watch, just to name a few examples. This all adds up to more customer data contained within Facebook – data that only applications can unlock. Come and learn how Facebook applications work so you can best devise your marketing strategies. This session will discuss how Facebook data is stored in the Facebook social graph; how to access Facebook data via Facebook′s APIs; how permissions and tokens affect data collection and usage; how to use Facebook connect to transform your website into a Facebook app; the value of web-based and mobile Facebook apps; and how you can retrofit existing customer-facing enterprise applications with Facebook capabilities to transform them into Facebook apps.

• Session 3 – Social Media Technologies in Perspective

  5:00PM-6:00PM | Location: Bayfront B
  Ketaki Pange, Product Manager Analyst, MicroStrategy
  Blake Mannion, Social Media Analyst, MicroStrategy

  Social media is pervasive and perplexing. Come and gain a baseline perspective on the social media landscape and the technologies marketers can use to manage their social presence. This session will describe the core functionality and market focus of Facebook, Twitter, and LinkedIn. The session will also describe the technologies companies use for their social media such as content management systems, sentiment analysis, and social media monitoring systems.

• Session 4 – Like is Not Enough

  2:30PM-3:30PM | Location: Bayfront B
  Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy

  Companies and organizations are quickly establishing a presence on Facebook, typically through Facebook Pages. This approach amounts to an anonymous broadcast communications channel with their customers, similar in many ways to email, website, TV, print, and radio marketing. Facebook Pages do, however, have the advantage of some interactivity with customers such as "Likes, Posts, and Comments" and therefore, can provide marketers some data on their fans. Unfortunately, the limited level of dialog, interactivity, and customer information offered via Pages is not enough. Companies are beginning to evolve and expand their Facebook strategy to include Facebook applications. Facebook applications can work seamlessly within your Facebook Pages to foster relevant customer relationships with bi-directional communications, interactive offerings, and a personalized experience. Come and learn how Facebook apps open the door for many more interactions that will delight your customers.

• Session 5 – Personalized Marketing and eCommerce – MicroStrategy Alert

  3:45PM-4:45PM | Location: Bayfront B
  Lou Martinage, Senior Product Manager, MicroStrategy

  One-to-one marketing has long been the ideal for marketing professionals but always out of reach due to lack of customer information, pervasive connectivity with customers, and location aware data. Come and learn how MicroStrategy Alert offers an unparalleled 1-to-1 marketing channel by using Facebook data to drive personalized marketing campaigns via and the web and ubiquitous, location aware mobile devices. MicroStrategy Alert can keep your Facebook customers in-the-know by delivering your brand′s news and personalized messages in one place. You can also present your customers time-limited, quantify-limited, and/or location specific promotions based on the user′s profile and check-ins. Your customers can buy merchandize, redeem QR codes, purchase products and services from electronic retailers, and access VIP loyalty services such as surveys, voting, and point redemption. And all of this can be achieved quickly. MicroStrategy Alert can plug-into your existing Facebook page to extend the range of interactions and make those interactions more personal and mobile.

• Session 6 – Deep Consumer Segmentation and Analysis – MicroStrategy Wisdom

  5:00PM-6:00PM | Location: Bayfront B
  Anurag Tandon, Product Manager III, MicroStrategy
  Javier Aldrete, Senior Director of Program Management, MicroStrategy

  The data contained within Facebook is arguably the world′s largest repository of personal information on demographics, behavior, and preferences. What′s more, Facebook members continually add to and keep their data up-to-date, making Facebook the ultimate database for marketers. The challenge is accessing and mining the Facebook data in a way valuable for marketers. Come and learn the full extent of data on Facebook and how MicroStrategy Wisdom can convert your Facebook data into consumer intelligence. MicroStrategy Wisdom is an analytic application that provides dashboards of information that allow you to analyze, segment, and understand your customers to maximize the effectiveness of your marketing programs. This session will also discuss the range of data that is available within Facebook and how MicroStrategy Wisdom enriches the Facebook data with third-party data sources (e.g. census data) to make it even more valuable.

• Session 7 – Engaging Your Customers Through Rich Facebook Applications – MicroStrategy Gateway

  9:00AM-10:00AM | Location: Bayfront B
  Brian Brinkmann, Senior Director, Product Marketing, MicroStrategy
  Michael Codini, Technical Director, MicroStrategy

  Facebook applications or apps are the best way to engage with customers but getting started is daunting. Come and learn three strategies for creating these applications: build an app from scratch, retrofit existing enterprise apps into a Facebook app, or buy an app from a third-party provider. This session will discuss the specific requirements, pros, and cons of each approach. This session will also discuss the evolution of rich Facebook apps that can extensively use Facebook data and enterprise data to create a more personalized, relevant, and interactive Facebook app experience.

• Session 8 – Deep Consumer Segmentation and Analysis – MicroStrategy Wisdom

  10:15AM-11:15AM | Location: Bayfront B
  Anurag Tandon, Product Manager III, MicroStrategy
  Javier Aldrete, Senior Director of Program Management, MicroStrategy

  The data contained within Facebook is arguably the world′s largest repository of personal information on demographics, behavior, and preferences. What′s more, Facebook members continually add to and keep their data up-to-date, making Facebook the ultimate database for marketers. The challenge is accessing and mining the Facebook data in a way valuable for marketers. Come and learn the full extent of data on Facebook and how MicroStrategy Wisdom can convert your Facebook data into consumer intelligence. MicroStrategy Wisdom is an analytic application that provides dashboards of information that allow you to analyze, segment, and understand your customers to maximize the effectiveness of your marketing programs. This session will also discuss the range of data that is available within Facebook and how MicroStrategy Wisdom enriches the Facebook data with third-party data sources (e.g. census data) to make it even more valuable.

• Session 9 – Personalized Marketing and eCommerce – MicroStrategy Alert

  11:30AM-12:30PM | Location: Bayfront B
  Lou Martinage, Senior Product Manager, MicroStrategy

  One-to-one marketing has long been the ideal for marketing professionals but always out of reach due to lack of customer information, pervasive connectivity with customers, and location aware data. Come and learn how MicroStrategy Alert offers an unparalleled 1-to-1 marketing channel by using Facebook data to drive personalized marketing campaigns via and the web and ubiquitous, location aware mobile devices. MicroStrategy Alert can keep your Facebook customers in-the-know by delivering your brand′s news and personalized messages in one place. You can also present your customers time-limited, quantify-limited, and/or location specific promotions based on the user′s profile and check-ins. Your customers can buy merchandize, redeem QR codes, purchase products and services from electronic retailers, and access VIP loyalty services such as surveys, voting, and point redemption. And all of this can be achieved quickly. MicroStrategy Alert can plug-into your existing Facebook page to extend the range of interactions and make those interactions more personal and mobile.

Track Description TBA

• Session 1 – Facebook: Engaging Users, Accelerating BI Adoption

  2:30PM-3:30PM | Location: Trade Room
  Kathleen Pedersen, Business Operations Associate, Facebook Siva Kolappa, BI Architect, Facebook

  What does it take to grab users′ attention inside one of the world′s fastest moving companies? Get an inside view into Facebook′s pioneering approaches to onboard users, including how to increase BI self-service and drive a culture of social learning. Discover innovative ways to identify your highest impact audiences, create internal evangelists, and rethink your "training 2.0" strategy in an online social world.

  Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active users.

• Session 2 – Tribal DDB Worldwide: Madison Avenue Meets Silicon Valley: Strategies to Accelerate Collaboration between Marketing and Technology

  3:45PM-4:45PM | Location: Trade Room
  Jason Rockwood, Director of Social Strategy, Tribal DDB Worldwide

  The rise of digital marketing, in particular social media, is forcing an increased interdependence between technology and marketing thus mounting pressure on companies to leverage the knowledge of technology coupled with consumer behavior and branding. This session will focus on providing a deeper understanding of the shifts occurring in technology and marketing so you can learn how to prepare your company′s marketing and IT teams for more effective collaboration. Specifically, the session will provide insight into qualities of social media driving technological development, consumer expectations, and the CTO′s role to facilitate the lucrative partnership between marketing and IT.

  Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today′s world. Tribal DDB Worldwide is part of Omnicom Group′s (NYSE: OMC) DDB Worldwide.

• Session 3 – The Friendly Marketplace – Introducing Emma

  5:00PM-6:00PM | Location: Trade Room
  Matt Ipri, Director Product Marketing, MicroStrategy

  Finding a tutor for your child, a painter for your house, or someone to share a ride with via online classifieds can be a risky proposition. Wouldn′t it be nice to know more about who you are dealing with before you are forced to deal with them? Come and learn about Emma, the friendly marketplace app from MicroStrategy that integrates with Facebook to make it quick and easy to find the things you need with safety and confidence. Emma uses the social network to establish trusted connections and interactions. You can create private marketplaces for just your friends or group members or you can interact with anyone in the marketplace. Never before have you had this much control over creating a social marketplace. Now, you′ll know who you′re dealing with!

• Session 4 – Top Ten Best Practices in Building Social Media Intelligence

  2:30PM-3:30PM | Location: Trade Room
  Mark Smith, CEO & Chief Research Officer, Ventana Research

  In today′s environment leveraging insight on the use of Facebook that impacts your corporate brand and supporting products and services is critical for your business success. Unfortunately the tools available from Facebook and other analytic tools fall short for understanding the behavior and demographics of those that are your customers today and potentially ones in the future. But how do you take your fans and turn them into not just friends but vocal advocates for your business and monetize the efforts for your financial success? This session will provide the best practices and research facts you need to establish the right processes, utilize the right metrics and understand what technology can help you get started on your journey of social media intelligence.

  Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research′s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week′s Business Exchange.

• Session 5 – Gaining Insights from Millions of People - Collective Intelligence

  3:45PM-4:45PM | Location: Trade Room
  Pete DiDomenico, Vice President of Social Media Analytics, MicroStrategy

  Recommendations from friends and friends-of-friends is the most powerful and trusted source of information. What if you could get insights from your Facebook network the same way you would if you called a friend. Now you can with Collective Intelligence from MicroStrategy Wisdom. MicroStrategy Wisdom collects you and your friends′ information, scrubs out any personally identifiable information such as names and contact information, and pools that with data from others so you have information and recommendations from hundreds or thousands. Now, you can discover what places are most popular with single people in their city, see which TV shows are most popular in their age group, find out what Facebook pages they might like based on the pages they already like, and find out what artists are most popular with other people who like the music they like. From a corporate perspective, marketers can use this anonymous information to discover and understand the interests and behaviors of specific user populations they may wish to target for products or services.

• Session 6 – Guess?, Inc.: Creating a Compelling Engagement and M-Commerce Application

  5:00PM-6:00PM | Location: Trade Room
  Bruce Yen, Director of Business Intelligence, Guess?, Inc.

  Take a behind-the-scenes look at how Guess designed and created their white label Alert application to create a compelling, customer-friendly m-commerce and CRM application that enhances the customer experience while driving profitability. Learn about the project′s business impact and how Guess is exploring the use of MicroStrategy Wisdom to better understand, segment, and reach out to their customers. View a demonstration of the application and discuss how the company plans to build on its current implementation while addressing key project and implementation challenges.

  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2011, the Company directly operated 495 retail stores in the United States and Canada and 232 retail stores in Europe, Asia and Latin America. The Company′s licensees and distributors operated an additional 790 retail stores outside of the United States and Canada.

• Session 7 – Introducing Usher for Enterprise – Secure Intelligence from MicroStrategy

  9:00AM-10:00AM | Location: Trade Room
  RK Paleru, Director of Industry Marketing, MicroStrategy

  We live in a world where social networks have become adjunct societies and mobile devices can replace crucial items we carry like identification, ATM, loyalty, and credit cards. In this session, we′ll introduce MicroStrategy′s latest innovation – Usher. Usher is a secure intelligence application for next generation identity and access management solutions using mobile devices. This session will focus on the validation features of Usher such as QR codes, Facebook photos, Sight CodeTM, Pharse CodeTM, Usher CodeTM used within business processes centered around mobile and social networks. Finally, we will also showcase some unique application of Usher within financial services, healthcare, and public sector applications.

• Session 8 – Social Media Innovation for Global Sports Brands via Alert

  10:15AM-11:15AM | Location: Trade Room
  Matt Ipri, Director, Product Marketing, MicroStrategy
  Fernando Gonzalez, Senior Director, Social Intelligence, MicroStrategy

  Global Sports Brands, headlined by FC Barcelona and the Washington Capitals, are making use of the MicroStrategy Social Intelligence products, and specifically Alert, to build a higher level of engagement with their fans. See how these professional sports teams are leading the charge of consumer brands in using social media to create a more personalized experience for their fans and to have a higher level of direct interaction with them. Alert is giving them a multi-touch platform to share not only news, events, and exclusive content with their fans, but also provide a highly personalized and relevant commercial storefront to transact with them.

• Session 9 – Gaining Insights from Millions of People - Collective Intelligence

  11:30AM-12:30PM | Location: Trade Room
  Pete DiDomenico, Vice President of Social Media Analytics, MicroStrategy

  Recommendations from friends and friends-of-friends is the most powerful and trusted source of information. What if you could get insights from your Facebook network the same way you would if you called a friend. Now you can with Collective Intelligence from MicroStrategy Wisdom. MicroStrategy Wisdom collects you and your friends′ information, scrubs out any personally identifiable information such as names and contact information, and pools that with data from others so you have information and recommendations from hundreds or thousands. Now, you can discover what places are most popular with single people in their city, see which TV shows are most popular in their age group, find out what Facebook pages they might like based on the pages they already like, and find out what artists are most popular with other people who like the music they like. From a corporate perspective, marketers can use this anonymous information to discover and understand the interests and behaviors of specific user populations they may wish to target for products or services.

Track Description TBA

• Session 1 – A Smarter Cloud: MicroStrategy Cloud Intelligence

  2:30PM-3:30PM | Location: Sandringham/Windsor
  Tim Bradley, Senior Vice President Cloud, MicroStrategy
  Altaz Bhanji, Senior Manager, Cloud Marketing, MicroStrategy

  Get exposed to Cloud Intelligence, MicroStrategy′s new cloud-based BI platform-as-a-service (PaaS) offering and get insight into cloud architecture, functionality, and security features. In addition, understand details of a typical Cloud Intelligence implementation, and learn how to achieve the benefits of MicroStrategy BI faster, easier, and more cost effectively by leveraging the cloud.

• Session 2 – Cloud Intelligence Architecture, Security, and Operations

  3:45PM-4:45PM | Location: Sandringham/Windsor
  David Polley, Senior Program Manager Cloud, MicroStrategy

  Get a deeper understanding of MicroStrategy′s Cloud Intelligence architecture and operational approach. Dig deeper into cloud security features and our control framework. Learn how a typical cloud implementation works from initial setup to ongoing support.

• Session 3 – How Managed Cloud Services Let You Focus on the Business, Not the Technology

  5:00PM-6:00PM | Location: Sandringham/Windsor
  Erik Horn, Cloud Intelligence Services Practice Director, MicroStrategy

  Moving to MicroStrategy in the cloud is the first step in realizing the full benefits of a best-in-class enterprise BI solution. As you deploy your BI applications in the cloud, there will be a need to manage, administer, and optimize those solutions on an ongoing basis. Learn how MicroStrategy′s Professional Services team can provide administration, incident management, and change management activities in your cloud environment, freeing your resources to focus on strategic initiatives and internal customer needs.

• Session 4 – Cloud ETL

  2:30PM-3:30PM | Location: Sandringham/Windsor
  David Polley, Senior Program Manager Cloud, MicroStrategy

  In this session, take a deep dive into MicroStrategy Cloud′s data integration services. You will learn which data integration options are available, and you will see a demonstration of how MicroStrategy Cloud-based data integration works in an example that combines cloud-based data from Salesforce.com with on-premises data and moves it to a MicroStrategy Cloud database.

• Session 5 – Analyzing Salesforce.com Data in the Cloud

  3:45PM-4:45PM | Location: Sandringham/Windsor
  David Polley, Senior Program Manager Cloud, MicroStrategy

  MicroStrategy Cloud services enable you to quickly and cost-effectively utilize the power of enterprise business intelligence to take your Salesforce.com reporting and analytics to the next level of usefulness and insight. This session will address the limitations of native Salesforce.com reporting and explain how the MicroStrategy Cloud eliminates traditional Salesforce.com reporting barriers to enable you to unlock the full value of your Salesforce.com sales and services data.

• Session 6 – Cloud Comparative TCO Analysis

  5:00PM-6:00PM | Location: Sandringham/Windsor
  Steve Stone, Senior Vice President Cloud Intelligence, MicroStrategy,
  Altaz Bhanji, Senior Manager of Cloud Marketing, MicroStrategy

  Cloud approaches promise to eliminate up-front capital expenditures and change the traditional cost structure of delivering BI solutions. In this session, learn how to build the business case for cloud-based BI. We will present a complete comparative model for assessing the cost of a BI project given the two alternatives – a traditional on-premises approach and a cloud-based platform-as-a-service (PaaS) approach. This spreadsheet model will be available to attendees after the session.

• Session 7 – The Cloud is Built for Retail Applications

  9:00AM-10:00AM, | Location: Sandringham/Windsor
  Frank Andryauskas, Vice President Retail Solutions, MicroStrategy,
  Marc Jellema, Managing Partner, Omnia
  Steve Stone, Senior Vice President Cloud, MicroStrategy

  MicroStrategy Cloud can offer retail organizations a faster, more cost effective way to benefit from business intelligence. This session will look at a variety of cloud-based retail applications, including an exciting new application in use by Apple Premium Resellers, a retail consortium in northern Europe. The session will also feature a first look at a new point of sale analytics application built on MicroStrategy′s BI platform and available as a cloud-based service.

• Session 8 – Cloud Database

  10:15AM-11:15AM | Location: Sandringham/Windsor
  Jorge Jimenez, Senior Project Manager Cloud Intelligence, MicroStrategy

  MicroStrategy Cloud includes optional database services in three pre-integrated and optimized configurations to meet a range of price and performance requirements. Service options range from a highly cost-effective base service to an extreme high performance enterprise service that leverages dedicated warehouse appliances and supports high performance analytics on up to hundreds of terabytes of data. In this session, learn more about how MicroStrategy′s cloud-based analytical database service options work and discover how the cloud delivers high performance analytics while significantly reducing up-front IT investment.

• Session 9 – Cloud Security: A Guided Tour

  11:30AM-12:30PM | Location: Sandringham/Windsor
  Jorge Jimenez, Senior Project Manager Cloud Intelligence, MicroStrategy

  MicroStrategy Cloud services is designed to deliver the highest available levels of security and operational control. MicroStrategy Cloud leverages the latest security technologies together with a hardened network infrastructure and comprehensive physical security, coupled with a robust operational control framework. This session will discuss the details of MicroStrategy Cloud′s security and control framework, which compares favorably to typical on-premises approaches to BI system security.

Track Description TBA

• Session 1 – Deloitte: Business Intelligence and Analytics in the Post Digital Enterprise

  2:30PM-3:30PM | Location: Escorial/Alhambra
  Frank Bernhard, Director, Deloitte Consulting LLP
  Lee Dittmar, Principal and Senior Partner, Information Management, Deloitte
  Doug Palmer, Principal, Deloitte Consulting LLP

  Mobility, social business, cloud computing, and real analytics represent tremendous opportunity and disruptive potential. What is unique is that evolutions of these have happened nearly simultaneously. Individually, the impacts of each are significant – creating both challenges and opportunities. Together, the combined technology developments are drivers of increased emphasis on business intelligence and analytic capabilities, as well as enablers for organizations that seek to transform their enterprises, markets, and industries by responsibly unleashing the full disruptive potential of what we call "The Post-digital Enterprise". Collectively, the opportunity is tremendous. In this session, we will explore the Post-digital Enterprise and the convergence of the evolution of cloud, mobility, social and analytics. We′ll focus on what these changes mean for business intelligence and information management today and in the future. We will discuss the tremendous opportunity and obligation that enterprises have with respect to mobility today, from the employees demanding use of the latest smartphones to leveraging mobile technology capabilities to achieve competitive advantage and even disruptive innovation. Beyond networking, we′ll explain how social computing is being used for collaboration, sentiment analysis and more. Finally, we discuss how cloud computing is turning every capability into a service.

  Deloitte provides a full range of audit, consulting, financial advisory, risk management and tax services worldwide. We bring world-class capabilities and broad local knowledge, skills and experience to help clients succeed wherever they operate. Deloitte Analytics works with clients to consider the entire ecosystem in which they exist, including social, economic, environmental and political currents. Our industry experience and advanced analytics capabilities can help decision-makers to more effectively leverage the value of their data. And, by looking at an organization from the inside out, we can help turn everyday information into useful and actionable insights.

• Session 2 – Georgetown University and MicroStrategy: Creating Interactive Dashboards in the Classroom Using Cloud Personal

  3:45PM-4:45PM | Location: Escorial/Alhambra
  Betsy Page Sigman, Distinguished Teaching Professor, McDonough School of Business, Georgetown University
  Pedro Arellano, Director, Performance Marketing, MicroStrategy

  Hear how students at the McDonough School of Business at Georgetown University are introduced to business intelligence by creating powerful data visualizations using MicroStrategy Cloud Personal. Cloud Personal gives users the tools to answer questions quickly and easily. Learn how to analyze data on your own without support from your IT department. Share highly interactive visualizations on the Web or through mobile devices, all without installing any software or modeling data.

  Georgetown University is one of the world′s leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.

• Session 3 – Enova Financial and Apple Premium Resellers

  5:00PM-6:00PM | Location: Escorial/Alhambra
  Jeremy Sartori, Senior Manager of Business Intelligence, Enova Financial
  Marc Jellema, Managing Partner, Omnia LLC

  In this session, you′ll hear from two different MicroStrategy Cloud customers about their experiences. Enova Financial will discuss the process they used to choose MicroStrategy Cloud as their new Enterprise Business Intelligence tool and why Cloud is uniquely positioned to enable enterprise customers to insulate themselves from risk and deploy competitive solutions. Omnia will show the MicroStrategy Cloud-based Mobile app it developed for the Apple Premium Resellers in the Netherlands and discuss how they implemented this highly focused and beautifully designed Mobile app, fundamentally changing the way Apple Premium Resellers look at retail store management information. In this session, you′ll learn how MicroStrategy Cloud enables both Enova and Omnia to develop and deploy their BI apps in the shortest possible time frame using MicroStrategy′s Cloud infrastructure. An interactive Q&A session will follow.

  Enova Financial is one of the premier online providers of credit products and services to under-served consumers in the United States, United Kingdom, Australia, and Canada.

  The Apple Premium Resellers in the Netherlands are over fifty independently owned, Apple-dedicated retail outlets that provide an exceptional customer experience. Omnia is a Dutch consulting firm that analyzes, optimizes, and visualizes IT and business solutions for its SMB and corporate customers, including Benelux subsidiaries of LG Electronics, Samsung, Tech Data and Apple.

• Session 4 – Introducing Cloud Professional: The Future of SaaS-based BI

  2:30PM-3:30PM | Location: Escorial/Alhambra
  Pedro Arellano, Director, Performance Marketing, MicroStrategy
  Fabrice Martin, Senior Director, Program Management, MicroStrategy

  In this session get a first look at MicroStrategy′s newest cloud offering, Cloud Professional. It′s the industry′s first SaaS-based data discovery tool designed for secure, group-based BI. Find out how to get instant access for your team, take advantage of powerful interactive analysis features, and share personalized data views across your enterprise. It′s so easy to use that you can get hundreds of users productive in just hours, with nothing to install.

• Session 5 – Spectant Group: Reasons for Choosing MicroStrategy Cloud

  3:45PM-4:45PM | Location: Escorial/Alhambra
  Shajy Mathai, CTO, Spectant Group

  Hear about the decision-making process that led Spectant Group to utilize MicroStrategy Cloud. Learn how Spectant Group leverages MicroStrategy and Amazon for development environments and see them showcase a product currently in development.

  Spectant Group is a startup focused on developing online analytic tools for catastrophe modelers, insurance companies, and reinsurance companies.

• Session 6 – Greenplum, A division of EMC: Proven Techniques for Exploiting Big Data Analytics

  5:00PM-6:00PM | Location: Escorial/Alhambra
  Jacque Istok, Principle Solutions Architect, Greenplum, A division of EMC

  Organizations across sectors are wrestling with the challenges of managing and exploiting big data. Larger, more diverse data sources and the business need for low-latency access to that data combine to provide new data monetization and product innovation opportunities. But bolting big data analytics onto your existing data warehouse and business intelligence environment does not work. This session will present a tried and proven methodology that is based upon a simple premise: business opportunities must drive all information technology deployments. While a technology-led approach is useful for helping an organization gain insight into what a new technology does, it is critical that the business opportunities drive the why, how, and where to implement new technologies. This methodology provides the following key benefits:

  • Ensures that your big data analytics initiative is focused on the business opportunities that provide the optimal tradeoff between business benefit and implementation feasibility
  • Builds the organizational consensus necessary for success by aligning corporate resources around common goals, assumptions, priorities, and metrics

  Case study examples will demonstrate its use.

  Greenplum, a division of EMC, is driving the future of data warehousing and analytics with breakthrough products including the Greenplum Data Computing Appliance, Greenplum Database, Greenplum HD enterprise-ready Apache Hadoop, and Greenplum Chorus – the industry′s first Enterprise Data Cloud platform. EMC Corporation (NYSE: EMC) is the world′s leading developer and provider of information infrastructure technology and solutions.

• Session 7 – Equinix: The Cloud Enabled Enterprise

  9:00AM-10:00AM | Location: Escorial/Alhambra
  Greg Adgate, General Manager, Global Enterprise & General, Equinix

  Enterprise IT organizations are faced with meeting the challenges of trends like big data, hi-density computing, on demand provisioning and mobile application support while operating in capex constrained budgets and a "do more with less" operational model. This session describes a practical path for corporate IT teams to take in building an architecture that offers a blend of privately run assets and cloud based solutions, delivering the right balance of control, performance and cost optimization.

  Equinix connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content and financial companies including more than 680 network service providers to help them grow their businesses, improve application performance and protect their vital digital assets. Equinix operates in 38 strategic markets across the Americas, EMEA and Asia-Pacific.

• Session 8 – Informatica: How eHarmony Turns Big Data into True Love

  10:15AM-11:15AM | Location: Escorial/Alhambra
  Raman Marya , BI Architect, eharmony Inc.
  Grant Parsamyan , Senior Manager eDW and BI, eHarmony Inc.

  eHarmony is the #1 Trusted Relationship Services Provider in the USA, and has leveraged Big Data analytics to get the most out of Big Data growing 3-4x per year. They use Informatica and Microstrategy with a 25TB Netezza warehouse to help run their business. They′re also beginning to use Hadoop to not only scale as their data volumes explode, but also to find new ways to improve their business.

  In this session you will learn:

  • How eHarmony manages business events using JSON, and uses Informatica, Netezza and Microstrategy across product development, operations, finance and marketing.
  • How they use Microstrategy Mobile for the iPhone and iPad to deliver the right metrics at the right time anywhere to executives and others.
  • How to they′re starting to leverage Hadoop with Informatica connectivity and HParser to help scale and identify new opportunities to improve their business.

  Informatica Corporation (NASDAQ: INFA) is the world′s number one independent provider of data integration software. Organizations around the world rely on Informatica to gain a competitive advantage with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises depend on Informatica for data integration, data quality and big data solutions to access, integrate and trust their information assets residing on-premise and in the Cloud.

• Session 9 – TCS: Driving Business Transformation through Enterprise Business Intelligence

  11:30AM-12:30PM | Location: Escorial/Alhambra
  Nagendra Gudipati, Lead BI Consultant, BIPM Services, TCS
  Sujata Zanjad, BI Consultant and Engagement Lead, BIPM Services, TCS

  This session will showcase the challenges and successes associated with transforming a Global Bank′s BI to optimize business processes and generate true value to the business. How was BI and Analytics conceptualized and deployed for strategic advantage? Hear how Strategic Data Architecture and MicroStrategy deliver timely business insights to improve customer experience and profitability. Learn how BI was extended to the mobile workforce through an intuitive, interactive dashboard solution to monitor the business critical KPIs/data. Join us to understand this BI journey and the future BI vision of the Bank.

  Tata Consultancy Services (TCS) is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development.

Track Description TBA

• Session 1 – Implementing Self Service BI With Visual Insight

  2:30PM-3:30PM | Location: Versailles Ballroom
  Anurag Tandon, Product Manager III, MicroStrategy

  Visual Insight is a revolutionary new model for exploring business information visually. Business people can now spot outliers, uncover problem areas and detect trends in minutes without requiring any training or support from IT. Any business data – enterprise, departmental, or even personal desktop data – can be interrogated using Visual Insight to provide instant answers. Learn how data comes alive with Visual Insight and understand how your organization can implement this powerful new capability.

• Session 2 – Designing Dashboards – MicroStrategy Report Services

  3:45PM- 4:45PM | Location: Versailles Ballroom
  Michael Rahm, Product Manager Analyst, MicroStrategy

  Create professional-looking dashboards using MicroStrategy Report Services without a graphical designer. Learn how to design workflows that simplify interactivity and increase user adoption. Learn best practices for using color schemes, layouts, and backgrounds that make dashboards appealing and impactful.

• Session 3 – Yahoo!: Microsoft Search Analytics - Agile Business Intelligence Using MicroStrategy

  5:00PM-6:00PM | Location: Versailles Ballroom
  Akash Gupta, Product Manager, Search Reporting, Yahoo!
  Sanghamitra Bhattacharjee, Principal Engineer, Yahoo!

  Learn about the MicroStrategy deployment that started only a year ago to provide analytics around Microsoft search transition. Hear how the BI deployment boasts of an Agile BI approach that has resulted in an average of one release every month, as well as Yahoo′s thoughts about their MicroStrategy best practices on agile BI, usability, data quality, and marketing. Learn about Yahoo′s BI achievements for Agile BI, and future plans to adopt MicroStrategy Mobile to augment the reach of their BI platform to more users.

  Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.

• Session 4 – Self-Service BashUp: Business Intelligence Meets Data Mashup

  2:30PM-3:30PM | Location: Versailles Ballroom
  Sandipto Banerjee, Principal Program Manager, MicroStrategy

  Building ETL processes for a central data warehouse is good BI practice, but Big Data is challenging some of the old school principles of tightly controlled IT governance policies. The need for rapid access to and analysis of business data without depending upon IT for data modeling and BI development is growing. See how MicroStrategy′s Import Data feature helps business users load data from personal databases, Excel files, SalesForce.com, Hadoop, and Web Services, such as Twitter, machine log files, and other public data, to create a self-service BashUp.

• Session 5 – Building Interactive Enterprise Reports

  3:45PM-4:45PM | Location: Versailles Ballroom
  Vihao Pham, Product Manager, MicroStrategy

  Learn best practices and advanced techniques for designing highly formatted enterprise reports optimized for viewing, printing and exporting. See how to create operational workflows with document drilling, learn how to embed dynamic images into reports, and enhance collaboration with notes and comments. Common challenges for printed enterprise reports include advanced pagination control, proper section grouping, including a table of contents, .pdf navigation and bookmarking, and layout considerations for export to Excel. The session will also cover multi-tabbed report books, horizontally repeating data sections, one-click conversion of grid or graph reports to documents, thresholds, and exporting multi-tabbed documents to .pdf and Excel.

• Session 6 – Dell: All the Right Moves – Moving Toward Enterprise Business Intelligence

  5:00PM-6:00PM | Location: Versailles Ballroom
  Kendra Burgess, MicroStrategy Global Product Manager, Dell

  Key plays are required to lay the groundwork for today′s business intelligence analytic needs. Knowing the right moves in advance will make all the difference in the strategies needed to take the next step toward building and supporting an enterprise business intelligence application. Hear about Dell′s enterprise BI application stack, their best practices and strategy for BI, and learn how they are working to increase user adoption by improving performance in query time, speed to delivery, rapid prototyping, and improving processes.

  Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more.

• Session 7 – Automating BI Administration – MicroStrategy Command Manager

  9:00AM-10:00AM | Location: Versailles Ballroom
  Abhijeet Roy, Senior Manager of Software Engineering, MicroStrategy

  MicroStrategy Command Manager uses pre-built text commands to develop scripts that can be used to automate administration of your BI environment. Command Manager provides more than 250 commands in 45 BI application management categories along with multiple interfaces to develop and execute scripts. Command Manager scripts, which can be encrypted, can be easily and securely integrated with other processes and systems to effectively manage the BI environment. Administrators can also combine Java programming with commands to develop Command Manager procedures, which include programming logic as well as business logic to solve a wide range of administrative requirements. Learn how to develop your own Command Manager procedures and understand common administrative scenarios to save valuable time and effort.

• Session 8 – HCL America and Pfizer Pharma: Global Supply Chain Visibility Powered by MicroStrategy

  10:15AM-11:15AM | Location: Versailles Ballroom
  Rupak Bose, Principal Architect, HCL Technologies
  Alejandro Valbuena, Director Business Performance Management, Pfizer

  The purpose of the presentation is to show how Pfizer, a leading pharmaceutical company, is using MicroStrategy to support global supply chain visibility in markets, manufacturing sites, and center teams. We will look at KPI Pyramid at very high level and explain how we use MicroStrategy to provide visibility to end users by the use of Dashboards.

  HCL Technologies is a leading global IT services company offering an integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and offices in 26 countries to provide multi-service delivery across key industry verticals .HCL takes pride in its philosophy of ′Employees First, Customers Second′ which empowers our 80,520 transformers to create real value for the customers.

  Pfizer Inc is the world′s largest research-based pharmaceutical company. Pfizer Inc discovers, develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world′s best-known consumer brands.

• Session 9 – BI Exception Reporting – MicroStrategy Distribution Services

  11:30AM-12:30PM | Location: Versailles Ballroom
  Jeff Taylor, Principal Program Manager, Technology, MicroStrategy

  MicroStrategy Distribution Services securely and efficiently distributes personalized reports and dashboards via e-mail, print, or file delivery. Learn how business users can subscribe to and create their own alert conditions that automatically trigger report and dashboard delivery.

Track Description TBA

• Session 1 – PayPal: Self-Service BI Environment Done Right

  2:30PM-3:30PM | Location: Chopin Ballroom
  Clay Stanley, Senior Director of Data Management, PayPal
  Anil Gandham, Manager of Business Intelligence and Analytics, PayPal

  PayPal is growing its business at a fast clip, and with the speed of business growth, business users and analysts are less willing to wait for IT to create reports and analytics. Users now want to create their version of reports and have the ability to interact and visualize data on their own. Moreover, IT wants to offload report creation work load and focus on creating more value-add capabilities. Learn about the BI solution at PayPal, why it was chosen, how it defined what self-service framework is about, and how the BI platform is empowering users to create their own reports and analytics. Hear best practices and insights into the focus areas of the framework: high performance, scalability, and an easy-to-use interface.

  PayPal is the faster, safer way to pay and get paid online. The service allows people to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 100 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global commerce. PayPal is an eBay (Nasdaq:EBAY) company. PayPal is headquartered in San Jose, Calif. and its international headquarters is located in Singapore.

• Session 2 – Data Input Using Transaction Services

  3:45PM-4:45PM | Location: Chopin Ballroom
  Rodolfo Campero, Product Manager Analyst, MicroStrategy

  MicroStrategy′s Transaction Services provides out-of-the-box ability to initiate data transactions to back-end transaction systems from any device. Learn how to capture information, embed transaction capability into MicroStrategy reports and documents, and initiate transactions to relational databases using freeform SQL and to XML/Web Services using XQuery. Connect and write to ERP and operational systems to traverse from insight to action.

• Session 3 – Kognitio: Performance – Changing the Game for Big Data

  5:00PM-6:00PM | Location: Chopin Ballroom
  Michael Hiskey, Vice President Marketing & Business Development, Kognitio

  Three constraints drive large scale warehouse and data mart users to get disenfranchised with their IT partners: performance, performance, performance! Users don′t want to hear, nor do they care, about I/O contention and lack of resources on machines to handle concurrency. Commodity hardware and flexible cloud compute environments can support an entire data mart in-memory and bring users their data in massive volumes with granular detail at breakneck speeds. Keeping them happy at lower TCO is a business requirement. Give them the data they want at the volumes they want it and they will learn to fish. The paradigm has shifted and the time has come to push the envelope with in-memory analytics on big data.

  Kognitio is a long-standing innovator in the data warehousing, business intelligence and analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry′s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data Warehousing as a Service (DaaS) cloud-based solution. Kognitio′s award-winning WX2 product is the industry′s fastest, most scalable analytic database, enabling firms to turn Big Data into valuable insights. The company is headquartered in Chicago and Bracknell, UK, with offices in New York, Dallas, Raleigh, Minnesota and other US cities.

• Session 4 – eBay: DataHub – A Collaborative Decision-making Platform

  2:30PM-3:30PM | Location: Chopin Ballroom
  Vijay Madhavan, Senior Analytics Product Manager, eBay

  Hear how eBay′s DataHub helps users discover, share, and collaborate on data insights by combining business intelligence products with social software capabilities. The DataHub makes it easy to find reports from several sources. Learn how users create mashups of MicroStrategy and non-MicroStrategy content, comment, like and follow content and discuss analytics in groups and forums. Attendees will hear a discussion on how the DataHub merchandises content and provides an activity stream that captures the pulse of analytics activity at eBay. Attendees will gain insight on how the DataHub brings tools and people together and improves the velocity of data-driven decision making.

  Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world′s largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises.

• Session 5 – Why Organizations Upgrade from BusinessObjects and Cognos to MicroStrategy

  3:45PM-4:45PM | Location: Chopin Ballroom
  Isaac Murakami, Manager, Competitive Sales Programs, MicroStrategy

  Many organizations upgrade from BusinessObjects and Cognos to MicroStrategy for improved data visualizations, analysis, and interactivity that is faster and easier to use. From an administrative perspective, IT professionals have a more powerful technology that simplifies their work and costs much less to operate. Come and see how easy it is to upgrade from BusinessObjects and Cognos to MicroStrategy and learn about our customers′ experiences.

• Session 6 – Implementing Caching Strategies for High Performance BI

  5:00PM-6:00PM | Location: Chopin Ballroom
  Jochen Demuth, Senior Product Manager, MicroStrategy

  Caching reports and dashboards is the fastest way to accelerate BI performance, often achieving 1 second response time. Unfortunately, limited time and computing resources constrain the ability to cache every report combination. Learn how to implement effective caching strategies that achieve high performance BI accounting for the realities of limited resources.

• Session 7 – Developing High Performance Dashboards

  9:00AM-10:00AM | Location: Chopin Ballroom
  Pedro Arellano, Director, Performance Marketing, MicroStrategy

  This session will explain dashboard design best practices to achieve the highest performance possible. Understand how data sets, panels, selectors, grouping, text boxes, shapes, grids, and graphs impact the performance and size of Report Services documents, including dashboards and enterprise reports. This session is essential for every enterprise report and dashboard developer!

• Session 8 – Tuning the MicroStrategy Environment for High Performance BI

  10:15AM-11:15AM | Location: Chopin Ballroom
  Jochen Demuth, Senior Product Manager, MicroStrategy

  A scalable BI architecture must ensure excellent query performance even as more users, more functionality, and more data are added to the system. Understand and learn how to turn the MicroStrategy BI platform to manage and efficiently use server resources such as memory, processors, and disk storage to deliver large scale, high performance BI.

• Session 9 – Querying Heterogeneous Data Sources Using the MicroStrategy MultiSource Option

  11:30AM-12:30PM | Location: Chopin Ballroom
  Trishla Maru, Product Manager, MicroStrategy

  Get an in-depth insight into MicroStrategy multisource heterogeneous data joining capability. Data from relational, multidimensional, operational, and even flat-file sources can be combined into a classic MicroStrategy grid report that can be used for a graph, enterprise report, or dashboard. Also, learn how to combine multiple sources of data using MicroStrategy Architect in a single project.

Track Description TBA

• Session 1 – Integrating MicroStrategy into Corporate Portals

  2:30PM-3:30PM | Location: Theater
  Sriram Parthasarathy, Director, Web SDK and Visualizations, MicroStrategy

  Portals have become a primary channel to deploy enterprise-wide applications of any type. MicroStrategy includes out-of-the-box portal integration to deploy BI applications for IBM Websphere, Oracle WebLogic, SAP Portals, Microsoft SharePoint, and open source portals such as Liferay and DotNetNuke. Additionally, MicroStrategy provides a Portal Integration Kit to easily and quickly deploy MicroStrategy BI content through any portal such as WSRP, JSR168, or open source portals. Learn important portal development techniques; including portlet extensibility, customizability, portlet-to-portlet communication, URLs, and single sign-on (SSO).

• Session 2 – LinkedIn: Data Science at LinkedIn – Innovation and Insights at Scale

  3:45PM-4:45PM | Location: Theater
  Dr. Manu Sharma, Principal Research Scientist and Group Manager of Product Analytics, LinkedIn

  Companies that compete in analytics and deliver data-driven services need to iterate quickly on big data. This enables rapid data exploration to identify unknown relationships and trends to create new products and services. Learn how LinkedIn has created a core competency around analytics. Understand the techniques and technologies LinkedIn data scientists use to create data-driven products. Get ideas on how to apply iterative big data analytics at your own organization and enable your own analytics center of innovation.

  Founded in 2003, LinkedIn connects the world′s professionals to make them more productive and successful. With more than 135 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world′s largest professional network on the Internet.

• Session 3 – Measure the Success of Your BI Implementation - Enterprise Manager

  5:00PM-6:00PM | Location: Theater
  Jeff Taylor, Principal Program Manager, Technology, MicroStrategy

  MicroStrategy Enterprise Manager analyzes your MicroStrategy Intelligence Server and project usage statistics using a MicroStrategy BI project. MicroStrategy Enterprise Manager includes new usage statistics, new reports, and new dashboards that provide enhanced operational detail. Learn how to use MicroStrategy Enterprise Manager to identify tuning opportunities and remove unused reports. See what statistics should be collected and why, and how to effectively control how much of the information to retain in order to manage the size of the Enterprise Manager Warehouse for speedy reporting.

• Session 4 – Mapping Solutions With MicroStrategy

  2:30PM-3:30PM | Location: Theater
  Sriram Parthasarathy, Director, Web SDK and Visualizations, MicroStrategy

  Familiarize yourself with the mapping technology available in MicroStrategy, including its features, extensibility, general licensing requirements, and overall capabilities of integration with Google or ESRI Maps across the MicroStrategy Web and mobile offerings.

• Session 5 – IBM Netezza and Con-way: Con-way Freight′s Workload Optimized Environment

  3:45PM-4:45PM | Location: Theater
  Scot Lambert, Senior Manager of Enterprise Business Intelligence, Con-way Inc.

  Organizations are increasingly abandoning traditional approaches to data warehousing and analytics in favor of a new emerging paradigm. The need to quickly and economically deploy analytics solutions and the need to easily manage IT infrastructure are all driving vendors to create workload-optimized systems and organizations to deploy them. Con-way Freight has embraced this approach, successfully deploying an IBM Netezza data warehouse appliance in conjunction with MicroStrategy for BI. Join Scot Lambert of Con-way Freight to discuss the benefits of this approach, as well as the "real world" implications of deploying these data warehousing and analytics systems.

  IBM Netezza pioneered the data warehouse appliance space by integrating database, server and storage into a single, easy to manage appliance that requires minimal set-up and ongoing administration while producing faster and more consistent analytic performance. The IBM Netezza family of data warehouse appliances simplifies business analytics dramatically by consolidating all analytic activity in the appliance, right where the data resides, for blisteringly fast performance. Visit netezza.com to see how our family of data warehouse appliances eliminate complexity at every step and lets you drive true business value for your organization.

  Con-way Inc. (NYSE:CNW) is a $5 billion freight transportation and logistics services company headquartered in Ann Arbor, Mich. Con-way is an industry leader in the transportation and logistics industry and delivers industry-leading services through its primary operating companies of Con-way Freight, Con-way Truckload, and Menlo Worldwide Logistics. Con-way Inc. and its subsidiaries operate from more than 500 operating locations across North America and in 20 countries across five continents.

• Session 6 – Change Management for Effective BI Deployment – MicroStrategy Object Manager

  5:00PM-6:00PM | Location: Theater
  Suhrud Atre, Product Manager III, MicroStrategy

  Learn how MicroStrategy Object Manager can be used to effectively manage the BI application lifecycle – specifically developing, testing, and deploying BI metadata objects. Explore the new functionality, such as Update Packages, that can bundle object definition changes into stand-alone files for easy migration. Learn how to capture the complete user profile, including security roles and security filters in a user profile update package. Learn how to automate the creation of update packages to help streamline deployments. Also, learn how Object Manager can now migrate objects between unrelated projects.

• Session 7 – TIM Celular: BI Best Practices on Monitoring Mobile Network Performance and Availability

  9:00AM-10:00AM | Location: Theater
  Cesar Mansur Souza, Telecommunications Engineer, TIM Celular

  Hear how TIM Celular employees are using MicroStrategy to gain visually compelling, executive views into key performance measures across the enterprise, enabling quick insights into real time data. Learn how business users rely on MicroStrategy to analyze a variety of mobile network technologies (2G, 3G Network, Circuit switch, Packet switch, SMS, MMS and WAP), and are able to monitor performance and availability data through simple interfaces, including mobile devices such as the iPad, to make important business decisions.

  TIM Celular is a leading mobile telephony services provider in Brazil. The company offers short message services or text messaging, multimedia messaging services, push-mail, blackberry service, video call, turbo mail, wireless application protocol downloads, Web browsing, business data solutions, and other content and services, as well as pre-paid broadband service.

• Session 8 – Internationalization – Delivering a Single MicroStrategy Application in Multiple Languages

  10:15AM-11:15AM | Location: Theater
  Suhrud Atre, Product Manager III, MicroStrategy

  With Internationalization, your organization can deliver a single application in multiple languages. Learn processes and features required to design and maintain an internationalized project. Also, understand how to design, configure, architect, and administer the database and metadata structures necessary to deploy an application in multiple languages.

• Session 9 – Syncsort: The Impact of Big Data Integration on BI Applications: Reducing the Cost and Complexity of ETL for Better, Faster BI

  11:30AM-12:30PM | Location: Theater
  Jorge Lopez, Senior Manager, Data Integration, Syncsort
  Chris Jones, Director of Reporting, Benchmarking & Analytics, Syncsort

  Successful Business Intelligence (BI) initiatives rely on fast, efficient Data Integration, but many of today′s Data Integration and ETL environments are straining to keep up with increased demands for information imposed by Big Data. The escalating costs and complexities of integrating Big Data are hurting the ability of IT departments to deliver valuable BI applications to the business. During this session, Chris Jones, Director of Reporting, Benchmarking & Analytics and former manager of Business Intelligence at a leading national healthcare services provider, will share his experiences upgrading the company′s ETL platform to improve performance, accelerate development time, and lower costs to better align the organization′s data integration strategy with the strategic objectives of the business.

  Learn how MicroStrategy users can leverage Syncsort DMExpress to reduce the cost and complexity of data integration to:

  • Remove barriers for wider BI deployments.
  • Lower TCO of data integration to shift more resources to value-added BI initiatives.
  • Accelerate your BI initiatives.
  • Maximize the return on your MicroStrategy investment.

  Syncsort is a global software company that helps the world′s most successful organizations rethink the economics of data. With over 15,000 deployments, Syncsort has transformed decision making and delivered more profitable results to thousands of customers worldwide. Organizations from all industries rely on Syncsort′s best-in-class DMExpress data integration solutions to achieve real business benefits, faster time to value, and lower TCO.

Track Description TBA

• Session 1 – The “Moneyball” Approach to Business Intelligence

  2:30PM-3:30PM | Location: Concourse 2
  Rick Pechter, Senior Director, Advanced Analysis and Data Mining, MicroStrategy

  “Moneyball” tells the true story of how the Oakland A′s were able to find value where other teams didn′t, by going against the conventional wisdom and taking a fresh look at the statistics of baseball. This art of winning an unfair game takes more than just a focus on numbers; it takes a passion for data that looks beyond the obvious to find a competitive edge. Learn the lessons of Moneyball and how MicroStrategy can give you the tools to win.

• Session 2 – Advanced Analytics Services

  3:45PM-4:45PM | Location: Concourse 2
  Edward Yurcisin, Director of Advanced Analytics, MicroStrategy
  Steven Kostrzewski, Director, Retail Industry Advisory Services, MicroStrategy

  More organizations are enhancing their business intelligence assets by integrating data mining models and predictive analytics. Empower your business with this proven approach to deploying advanced analytics solutions based on the latest trends and best practices.

• Session 3 – Employing In-Memory for High Performance BI

  5:00PM-6:00PM| Location: Concourse 2
  Jochen Demuth, Senior Product Manager, MicroStrategy

  MicroStrategy OLAP Services delivers significantly enhanced analysis and performance with its updated in-memory BI capabilities. Don′t miss this session where you will learn to use in-memory BI as an accelerator that can deliver over 275,000 reports per hour while averaging speeds of less than 2 seconds per report.

• Session 4 – Data Mining with MicroStrategy

  2:30PM-3:30PM | Location: Concourse 2
  Rick Pechter, Senior Director, Advanced Analysis and Data Mining, MicroStrategy

  One of MicroStrategy′s best kept secrets is its ability to create sophisticated data mining models. But anyone who can create a metric using MicroStrategy can also create predictive metrics without any additional tools or licenses. Learn the basics about creating and deploying predictive metrics using MicroStrategy, for applications such as forecasting and classification.

• Session 5 – Advanced Analytics with MicroStrategy

  3:45PM-4:45PM | Location: Concourse 2
  Rick Pechter, Senior Director, Advanced Analysis and Data Mining, MicroStrategy

  Beyond the predictive models associated with data mining, MicroStrategy also supports other advanced analytical workflows that can help organizations understand their business and their customers better. Learn how to use MicroStrategy for techniques such as Market Basket Analysis and Statistical Process Control, as well as how to add your own custom functions to your MicroStrategy implementations.

• Session 6 – Cloudera: How Hadoop is Revolutionizing Business Intelligence and Advanced Data Analytics

  5:00PM-6:00PM | Location: Concourse 2
  Dr. Amr Awadallah, Co-Founder and CTO, Cloudera

  The introduction of Apache Hadoop is changing the business intelligence data stack. In this presentation, Dr. Amr Awadallah, chief technology officer at Cloudera, will discuss how the architecture is evolving and the advanced capabilities it lends to solving key business challenges. Awadallah will illustrate how enterprises can leverage Hadoop to derive complete value from both unstructured and structured data, gaining the ability to ask and get answers to previously unaddressable big questions. He will also explain how Hadoop and relational databases complement each other, enabling organizations to access the latent information in all their data under a variety of operational and economic constraints.

  Cloudera, the leader in Apache Hadoop-based software and services, enables data-driven enterprises to derive business value from data and better understand customers. Cloudera′s Distribution Including Apache Hadoop (CDH) is the most comprehensive, widely deployed Hadoop distribution in enterprise and non-commercial environments. To quickly, reliably use this open source technology in production, organizations subscribe to Cloudera Enterprise, comprised of Cloudera Support and management software for Hadoop. Cloudera offers training and certification through its industry-leading Cloudera University.

• Session 7 – Rapid Project Creation with MicroStrategy Architect

  9:00AM-10:00AM | Location: Concourse 2
  Nikhil Patil, Senior Beta Consultant, MicroStrategy

  MicroStrategy Architect′s graphical interface auto-recognizes business attributes, relationships, and metrics to make application creation much quicker. Working in conjunction with MicroStrategy Object Manager to keep this rapid development coordinated, Change Journaling helps architects, administrators, and developers collaborate for efficient application development. Learn how and why MicroStrategy projects are now 10x faster to architect!

• Session 8 – Aeroplan: A Corporate Wide Migration Story – Moving from Business Objects to MicroStrategy

  10:15AM-11:15AM | Location: Concourse 2
  Michel Girard, Director, Analytics, Aeroplan

  Hear a discussion of the key events that led Aeroplan to move from Business Objects to MicroStrategy for their corporate reporting BI platform. Learn why Aeroplan engaged in the process of evaluating reporting solutions, the drivers supporting the selection of a new solution for reporting, and why the organization chose MicroStrategy. The presentation will close on the key factors to consider during the implementation phase and the one factor that Aeroplan considered more critical to the success of the migration beyond all others.

  Aeroplan, Canada′s premier coalition loyalty program, is owned by Aimia, a global leader in loyalty management. Aeroplan′s 4.5 million active members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

• Session 9 – Ensuring Data and Report Integrity in your BI Environment – MicroStrategy Integrity Manager

  11:30AM-12:30PM | Location: Concourse 2
  Alma Martin del Campo, Product Manager, MicroStrategy

  MicroStrategy Integrity Manager automates data and report testing between a target and controlled BI environment and displays any discrepancies between them. Typical events that introduce intended and unintended changes into a BI environment include ETL changes, data loads, and software or application updates. MicroStrategy Integrity Manager automatically compares data output, SQL, graph output, Excel output, PDF output, and performance execution statistics. This session highlights the range of uses for Integrity Manager, its features and prompt resolution strategies, and explores how MicroStrategy Integrity Manager identifies and displays potential errors.

Track Description TBA

• Session 1 – Employing In-Memory for High Performance BI

  2:30PM-3:30PM | Location: Sevilla
  Jochen Demuth, Senior Product Manager, MicroStrategy

  MicroStrategy OLAP Services delivers significantly enhanced analysis and performance with its updated in-memory BI capabilities. Don′t miss this session where you will learn to use in-memory BI as an accelerator that can deliver over 275,000 reports per hour while averaging speeds of less than 2 seconds per report.

• Session 2 – ParAccel: An Extended Architecture for Warehousing and Analytics at the Home Depot

  3:45PM-4:45PM | Location: Sevilla
  Rick Glick, VP Customer and Partner Development, ParAccel

  Home Depot is creating an architecture that incorporates an extended set of analytic tools for maximizing the benefit of their data warehouse environment. By incorporating a variety of relational and non-relational tools and extending the traditional Data Warehouse beyond a single monolithic EDW, Home Depot will reduce the backlog of unimplemented analytic applications, allow for more sophisticated analytics with greater data scope, and create a better user experience from MicroStrategy. Clay Barrineau of The Home Depot, and Rick Glick of ParAccel will discuss how to extend the capabilities of the traditional warehouse by utilizing different tools at different layers of the EDW environment.

  To gain a competitive advantage in a fast paced, data-driven world companies need immediate answers to any business question they ask. As the leading analytic platform provider, ParAccel accelerates analytics and opens the door for companies to accelerate growth, drive innovation, and compete to win. The ParAccel Analytic Platform combines an analytic database with advanced extensibility and integration technology to provide a high-performance foundation for running big data analytics, anytime, anywhere. There is no workload too complex, no analysis too advanced, and no user base too broad for ParAccel. ParAccel′s Fortune 1000 customers are expanding their analytic footprint to create new business opportunities, drive increasing business momentum, and sustain a competitive advantage. Join companies in Digital Media, Retail, Financial Services, Healthcare, and Government, who are testing the bounds of unconstrained analytics with the most prolific, most powerful, most expansive analytic platform in the world.

• Session 3 – Analyzing Data with Advanced Visualizations

  5:00PM-6:00PM, | Location: Sevilla
  Anurag Tandon, Product Manager III, MicroStrategy

  MicroStrategy delivers over 20 advanced visualizations that help enhance data comprehension and discovery. See how to use these advanced visualization widgets in scorecards and dashboards with MicroStrategy Report Services, even for offline analysis. Learn how to configure and interact with visualizations such as Interactive Bubble, Heat Map, Fish Eye, Gauge, Time Series Slider, Multimedia Player widgets, MicroChart, Waterfall, Data Cloud, and Data Selection widgets.

• Session 4 – Big Data BI Using Hadoop

  2:30PM-3:30PM | Location: Sevilla
  Anand Ladda, Principal Program Manager, MicroStrategy

  Data is growing faster than ever, thanks to blogs, social media networks, machine sensors and location-based data from mobile devices. Come learn how MicroStrategy can harness the power of Hadoop to help analyze big and unstructured datasets. This session will cover the different integration touch-points that MicroStrategy has with the Apache Hadoop ecosystem and how you can leverage MicroStrategy′s big data analytics and visual insight capabilities to spot trends and patterns you weren′t able to in the past.

• Session 5 – Intel Corporation: External Customers Self-Service Reporting and User Emulation

  3:45PM-4:45PM | Location: Sevilla
  Srinivasan Balakrishnan, Business Intelligence Architect, Intel Corporation
  Rajeshkumar Ramamurthy, Business Intelligence Solution, Intel Corporation

  The Intel Inside Program implemented a self-service reporting solution for it external customers, including OEM′s and channel resellers. This solution required proactive end user support, reduced turnaround time, reduced maintenance, an efficient testing platform, enhanced data security and usability. Hear in detail how Intel implemented an effective user emulation methodology and data security by taking advantage of the capabilities MicroStrategy offers, specifically the write back and security capabilities. This session will also outline the architecture and technical designs used to implement the solution.

  Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world′s computing devices.

• Session 6 – Financial Reporting & Analysis with MicroStrategy

  5:00PM-6:00PM | Location: Sevilla
  Michael (Cen) Peng, Software Engineer, MicroStrategy

  Financial reporting and analysis form the base of an organization′s operations. Historically, financial reporting required specific applications built on specialty or multidimensional databases in order to provide financial calculations, aggregations, and roll-ups that are difficult to achieve with a standard relational database. MicroStrategy 9 includes a set of analytical capabilities including outline mode, non-aggregation, smart metrics, thresholds, and available web-customizations used to perform various financial reporting and analysis tasks for your chart of accounts. Now, line items can be aggregated and expanded with accurate financial calculations and formatting. Also learn how to create and maintain the relational database to support these financial reporting and analysis requirements.

• Session 7 – Customizing MicroStrategy Using Eclipse

  9:00AM-10:00AM | Location: Sevilla
  Tom Abbott, Program Manager, MicroStrategy

  MicroStrategy has an Eclipse plug-in to create and upgrade customizations to MicroStrategy Web. This plug-in makes it easy to create customizations by providing intuitive dialogs to customize the pages, wizards, templates, and auto registration of various XML files. The plug-in creates modular customization packages that can easily be deployed, updated, unapplied, and migrated to future versions. See how to create these modular customizations from one MicroStrategy Web deployment and then move and apply it to other MicroStrategy Web deployments.

• Session 8 – Optimizing Query Efficiency for High Performance BI

  10:15AM-11:15AM | Location: Sevilla
  Vihao Pham, Product Manager, MicroStrategy

  High performance BI starts with optimizing the SQL query to retrieve results as quickly as possible from the database. Learn how to generate the most efficient SQL query using report design techniques, very large database or VLDB properties and optimizations, and database performance enhancers to achieve high performance BI.

• Session 9 – Dallas/Fort Worth International Airport: Building a Successful BI Solution from Scratch

  11:30AM-12:30PM | Location: Sevilla
  Dewayne Washington, BI Project Lead, Dallas/Fort Worth International Airport
  William Flowers, VP and CIO, Information Technology Services, Dallas/Fort Worth International Airport

  Learn how the Dallas/Fort Worth International (DFW) Airport went from no BI to a best-in-class airport BI implementation in one year. Hear about DFW Airport′s IT strategy to create a BI Competency Center for selecting the right tool and their implementation process. Learn about DFW Airport′s best practices in BI, which included a mobile quick strike to gain executive support, as well as their achievements, notably building the BI solution from scratch and delivering it on time.

  Located halfway between the cities of Dallas and Fort Worth, Texas, the Dallas/Fort Worth International Airport (DFW) is the world′s fourth busiest, offering nearly 1,750 flights per day and serving 57 million passengers a year. DFW provides non-stop service to 145 domestic and 48 international destinations worldwide.