MicroStrategy World 2013 Schedule Builder

Exhibits & info

Conference sessions

Lunch & breakfast

Sunday, January 27

14:00 - 18:00

Conference Registration & Information

Monday, January 28

08:00 - 20:30

Conference Registration & Information

13:00 – 18:00

MicroStrategy Certifications

18:30 – 20:30

Welcome Reception - Exhibits Open

Tuesday, January 29

08:00 - 19:30

Conference Registration & Information

08:00 - 09:00

Continental Breakfast

08:00 - 09:00

Exhibit Hall Open

09:00 - 11:00

General Session

11:00 - 14:15

Exhibit Hall Open

11:30 - 12:30

Session 1 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Apply Brilliant yet Simple Design Rules That Make Your Apps Magical | •

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Tuesday, January 29 | 11:30AM-12:30PM | Margaux 2
Kit Zhang, Senior User Experience Designer, MicroStrategy
Xiaoyin Yang, Senior User Experience Designer, MicroStrategy

Mobile consumer apps have raised the bar on all application design. They exhibit superior qualities in graphical layout, fit and finish, and ease of use than any previous application model. These same standards can apply to business apps too. This session will focus on how to apply simple design techniques to provide your users with exciting and compelling enterprise apps, which can be on par with the very best apps in the app stores.
Track 2: Mobile Intelligence II
The Container Store: Mobile Store Management from Ideas to Deployment

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Tuesday, January 29 | 11:30AM-12:30PM | Lafleur 1
John Thrailkill, Vice President of Store Metrics, Customer Support & Business Development, The Container Store

Learn how workplace innovator and retail industry trailblazer The Container Store elevated its store leadership reporting by deploying MicroStrategy mobile dashboards in all store locations. Known for creating and leading the storage and organization category of retail and for consistently landing on Fortune Magazine′s list of "100 Best Companies To Work For," The Container Store is often celebrated for its creative approach to business. Hear about the evolution of the initiative from ideas to deployment, including the various steps and challenges along the path to success.

Founded in 1978 and based in Coppell, Texas, The Container Store is the nation′s original and leading retailer of storage and organization products, offering more than 10,000 innovative and multifunctional solutions designed to simplify customers′ lives, save space and, ultimately, save time. The Container Store has locations from coast to coast that each average 25,000 square feet and a thriving online business.
Track 3: Mobile Intelligence III
HCL: Next Generation Reporting for Pharmaceutical Organizations

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Tuesday, January 29 | 11:30AM-12:30PM | Lafleur 2
Bidish Sarkar, Senior Director, HCL

As Pharmaceutical companies embrace use of mobile devices, there is a need to meet the information needs of their workforce through mobile devices rather than always forcing the user to open up their laptops. While the need is immediate for the sales organization, which is always on the go, it is felt by other departments as well. This presentation discusses the ingredients of the ideal solution for such a digital world, with real life examples, taking various use cases and summarizes how MicroStrategy has laid the foundation for building such a solution.
Track 4: MicroStrategy Express
The Next Generation of Business Analytics – Reveal Insight in Minutes, Deliver Apps in Days | •

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Tuesday, January 29 | 11:30AM-12:30PM | Lafite Ballroom 2
Pedro Arellano, Director Performance Marketing, MicroStrategy

MicroStrategy Express is the industry′s first Software-as-a-Service (SaaS) solution designed for "do-it-yourself" business analytics, mobile intelligence, and data publishing. It enables companies to deliver value to their customers 20x faster and more cost effectively. Learn how any business person – regardless of technical skill – can access and analyze data on their own, and deploy web and mobile intelligence apps to thousands of users within days.
Track 5: MicroStrategy Cloud I
20x Faster, 10x Easier, 5x More Cost Effective – Why Cloud Is the Future | •

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Tuesday, January 29 | 11:30AM-12:30PM | Chambertin 2
Tim Bradley, Senior Vice President Cloud Intelligence, MicroStrategy

The Cloud is changing fundamentally how organizations build, deploy and pay for Business Intelligence Applications. With cloud-based BI implementations projected to grow at 85% per year, organizations ranging from small businesses to Fortune 100 companies are moving their analytical applications to the cloud. Learn how MicroStrategy Cloud customers have improved performance, agility and time to market by an order of magnitude, while simultaneously reducing total cost of ownership by millions of dollars.
Track 6: MicroStrategy Cloud II
ParAccel Presentation
Track 7: Business Analytics I
Yahoo!: Creating Compelling Data Visualizations with MicroStrategy

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Tuesday, January 29 | 11:30AM-12:30PM | La Tache
Vijay Kotu, Senior Director of Analytics, Yahoo!

In the era of big data and big analytics, comprehension of vast information is critical to business management. Effective visualization can compress large data sets, synthesis relevant information and allows users to compare, contrast, challenge and comprehend the conveyed message. As a cognitive aid, information discovery with visualization transforms our understanding on complex relationship between the data points. This session will provide an overview of the data visualizations built on the MicroStrategy platform. Attendees will see a demonstration and gain insights about Yahoo′s design process of creating better visualizations.

Yahoo! is focused on making the world′s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe.
Track 8: Business Analytics II
Teradata: Hitting the Target at Target – Accelerating BI through Rapid Prototyping

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Tuesday, January 29 | 11:30AM-12:30PM | Margaux 1
Courtney Noble, Manager Merchandising Analytics, Target
Mark Gallardo, Principal Consultant Director Retail Intelligence, Teradata

To be an effective contender in today′s hyper-competitive environment, organizations must deliver new analytic capabilities, enabling better decisions - at the speed of business. These capabilities must deliver insight, drive action, and create value. This interactive session will demonstrate how Target transformed their business intelligence development process through the incorporation of agile methods and rapid prototyping leveraging integrated sandboxing. In addition, we will discuss how Target built a team, partnering with Teradata and MicroStrategy, focused on designing processes for speed and agility.
Track 9: Business Analytics III
One Click to Better Business Decisions | •

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Tuesday, January 29 | 11:30AM-12:30PM | Mouton 2
Vihao Pham, Product Manager, MicroStrategy

Visual Insight is a revolutionary new way to explore business information visually. Business people can now spot outliers, uncover problem areas and detect trends in minutes without requiring any training or support from IT. Any business data – enterprise, departmental, or even personal desktop data – can be analyzed using Visual Insight to provide instant answers. Learn how data comes alive with Visual Insight and understand how your organization can implement this powerful new self-service capability.
Track 10: Business Analytics IV
How Automating BI Administration Can Save You Millions | • • •

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Tuesday, January 29 | 11:30AM-12:30PM | Mouton 1
Suhrud Atre, Product Manager, MicroStrategy

MicroStrategy System Manager automates system operations allowing you to provide better service with less effort. System Manager is a process automation tool that converts multi-step, multi-product, manually-executed process into automated workflows. See how the simple drag-and-drop interface lets you combine MicroStrategy commands, Operating System commands and Cloud Processes into single operational workflow. Learn how MicroStrategy System Manager can reduce the time and effort of operating a BI environment, and provides better system uptime and better user service.
Track 11: MicroStrategy Wisdom
The New Marketing Solution that Makes Existing Market Research and Surveys Obsolete | •

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Tuesday, January 29 | 11:30AM-12:30PM | Palmer
Anurag Tandon, Senior Product Manager, MicroStrategy
Alma Martin del Campo, Product Manager, MicroStrategy

MicroStrategy Wisdom taps into the Big Data of public cloud networks and social media. It offers a new and unprecedented dimension for consumer research. This one-of-a-kind market intelligence application can explore the vast array of information contained in social networks (Facebook), reference networks (Wikipedia), mapping networks (Google, Apple) and government networks (census, labor) for millions of consumers, including their demographics, interests, activities and preferences. Learn how Wisdom revolutionizes market research for your marketing department by providing consumer preferences, demographics, and activity profiles in real-time.
Track 12: MicroStrategy Alert
Where Retail is Going – How to Get There Before Your Competition | •

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Tuesday, January 29 | 11:30AM-12:30PM | Petrus 2
Tom Litchford, Vice President Retail Technologies, National Retail Federation & Executive Director, Association for Retail Technology Standards
Frank Andryauskas, Vice President Retail Industry Solutions, MicroStrategy
David Bieber, Analyst Industry & Solutions Marketing, MicroStrategy

Change in retail is coming faster than ever before as consumers become increasingly empowered by the internet, by mobile smartphones and social networks. This session, led by the VP of Retail Technologies for the NRF, will focus on where retail technology is today, where retail technology is going, how retailers will get there, and the payoff for being ahead of the curve. This session will help retailers understand current challenges, develop solutions to better manage data, and facilitate and accelerate the business benefits of customer centricity.
Track 13: MicroStrategy Usher
Eliminate Fraud & Theft and Protect Your Customer Base

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Tuesday, January 29 | 11:30AM-12:30PM | Petrus 1
Kevin Sharp, Vice President, Emerging Markets

American enterprises spend billions of dollars each year on technologies and programs to safeguard their most precious asset: their customers. Customers depend on enterprises to protect their information, transaction histories and personally identifiable data, but companies face constant new threats as they fight against fraud and theft of online data. In the digital age, where identities can be easily compromised, learn about new technologies to secure customer data and lower your organization′s exposure to the risk of fraud, loss and theft.

12:30 - 14:15

Lunch

14:15 - 15:15

Session 2 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
BMC Software: Sales Enablement through Dashboards and Mobile

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Tuesday, January 29 | 2:15PM-3:15PM | Margaux 2
Andre Lanthier, Director Information Management, BMC Software
Cynthia Wagner, MicroStrategy Solution Architect, BMC Software
Jeff Gheen, Enterprise Solution Architect, BMC Software

Providing useful and timely data to the sales force as they prepare to interact with your customer is key to an effective sales process. BMC implemented a solution using MicroStrategy dashboards and mobile solution to eliminate days of manual activities, data cleansing and consolidation, and cobbled together reports to provide instant access for a 360 degree view of relevant customer data (including contracts, orders, support history, installed SW, and important dates and events). Hear how providing both web and mobile based access to the sales force has not only enabled productivity gains but has also given the sales teams increased confidence in the accuracy and completeness of the enterprise reporting data. This session will also discuss the transformation of the BI environment from an Oracle/Business Objects implementation to a Netezza/ MicroStrategy solution with 1,000 end users.

Tens of thousands of IT organizations around the world - from small and mid-market businesses to the Global 100 - rely on BMC Software (NASDAQ: BMC) to manage their business services and applications across distributed, mainframe, virtual, and cloud environments. BMC helps customers cut costs, reduce risk, and achieve business objectives with the broadest choice of IT management solutions, including industry-leading Business Service Management and Cloud Management offerings.
Track 2: Mobile Intelligence II
Rapidly Build Amazing Tablet and Smartphone Apps that Mobilize Your Business | •

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Tuesday, January 29 | 2:15PM-3:15PM | Lafleur 1
Anand Dwivedi, Product Manager Analyst, MicroStrategy

Mobile computing is poised to revolutionize the way organizations deliver, consume, and act on information. The convergence of information and analytics with mobile technology is empowering more and more business people to make hands-on, immediate, and better decisions. Learn how MicroStrategy Mobile allows you to easily build and maintain Mobile Apps without requiring any programming skills.
Track 3: Mobile Intelligence III
Lancet:Man vs. Data

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Tuesday, January 29 | 2:15PM-3:15PM | Lafleur 2
William Stentz, Digital Strategist, Carmichael Lynch
Jaime Plante, Vice President, Lancet

Learn Big Data survival skills

See real-world Social Media integration

Hear firsthand one company′s Mobile delivery experience

Last year, Man vs. Dashboard brought Lancet′s dashboard team face-to-face with the grueling task of making mundane dashboards sizzle. This year, we′re back with even more survival strategies for conquering the data jungle. See an example of real MicroStrategy dashboard we developed and hear firsthand from a MicroStrategy customer. Learn best practices for designing highly utilized and powerful dashboards that combine Social Media data, diverse Big Data sources and MicroStrategy′s Mobile platform to deliver extreme value to the "C-suite." William Stenz, Digital Strategist at Carmichael Lynch will share a business perspective on an effective development and deployment and Lancet′s Chief Mobile Architect, Jaime Plante will co-present.

Carmichael Lynch is the source of many of your favorite ads, including recent major campaigns for Subaru′s "Love" and Jack Link′s "Sasquatch." See their work at http://www.carmichaellynch.com/
Track 4: MicroStrategy Express
A Smarter Cloud for Smarter Travel: RADIUS Travel and MicroStrategy Express

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Tuesday, January 29 | 2:15PM-3:15PM | Lafite Ballroom 2
Vinod George, Chief Information Officer, RADIUS Travel

Learn how RADIUS Travel, a global provider of custom travel management solutions for multinational companies, selected MicroStrategy Cloud Express as their solution for quick delivery of business value to the organization. Hear about the evaluation process and contributing factors like ease-of-use and speed of development, sophisticated visualizations, and effortless dashboard and mobile app design.

RADIUS Travel is a privately-held corporate travel management company with offices in Bethesda, Maryland, and abroad in London and Singapore. RADIUS, with 90 corporate travel agencies operating in 80 countries and in over 3,300 locations, designs custom global travel management solutions for multinational companies.
Track 5: MicroStrategy Cloud I
Huntington National Bank: Empowering Associates to Improve Customer Satisfaction

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Tuesday, January 29 | 2:15PM-3:15PM | Chambertin 2
Dean Menzie, IS Application Manager-Senior and BI Manager, Huntington National Bank

Hear how Huntington National Bank (HBAN) leveraged MicroStrategy Cloud for its enterprise BI platform. Learn about Huntington Bank′s cost savings, rapid time to value approach, and how they′ve empowered their users to perform analysis on organization, product and customer data that was not possible with the prior solution. This session will focus on the successes of transitioning end users to the Cloud platform and how HBAN associates are now able to focus more time on shareholder and customer interests.

Huntington Bancshares Incorporated is a $56 billion regional bank holding company headquartered in Columbus, Ohio. The Huntington National Bank, founded in 1866, provides full-service commercial, small business, and consumer banking services; mortgage banking services; treasury management and foreign exchange services; equipment leasing; wealth and investment management services; trust services; brokerage services; customized insurance brokerage and service programs; and other financial products and services.
Track 6: MicroStrategy Cloud II
Improve Business Agility and User Adoption by Migrating Your On-Premises Solutions to the Cloud | • •

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Tuesday, January 29 | 2:15PM-3:15PM | Chambertin 1
Bala Chandran, Director Cloud Products, MicroStrategy

A recent analyst survey found that over 60% of on-premise BI applications are over budget, late or have poor user adoption. The combination of old technology and hardware with the difficulty of hiring the right BI expertise proves fatal to many projects. In this session, you will learn how you can quickly migrate your on-premises Business Objects, Cognos or other BI technology based solutions to MicroStrategy Cloud and quickly deliver value through high performance and visual web and mobile applications.
Track 7: Business Analytics I
Decide Instantly – Take Action Immediately At the Point of Insight | • •

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Tuesday, January 29 | 2:15PM-3:15PM | La Tache
Rodolfo Campero, Product Manager, MicroStrategy

MicroStrategy′s Transaction Services provides an out-of-the-box capability that can initiate data transactions to back-end systems directly from MicroStrategy dashboards and reports and from Mobile apps. Learn how to capture information by embedding data input and write-back capabilities into MicroStrategy reports and documents. Learn how to initiate transactions by writing to relational databases using freeform SQL and how to send transactions to XML/Web Services using XQuery. Connect and write transactions directly to ERP and operational systems so your BI users can go immediately from insight to action.
Track 8: Business Analytics II
Con-way Freight: Leveraging Advanced Analytics for Big Data to Improve Performance Management

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Tuesday, January 29 | 2:15PM-3:15PM | Margaux 1
Vijay Nalla, BI Manager, Con-way Freight

Con-way Freight is leveraging the MicroStrategy platform to integrate Big Data across all of its business functions into a single, comprehensive Business Intelligence project. Employees across the company are using MicroStrategy tools to analyze information across operational areas to support optimized business decisions and drive competitive advantage. Hear how Con-way Freight successfully translated strategic goals into key performance metrics using MicroStrategy′s advanced analytics, and built cross-functional scorecards to manage overall performance. As a result, the company is realizing a number of performance improvements leading to improved network efficiency, operational consistency and on-time service performance.

Headquartered in Ann Arbor, Michigan, Con-way Freight is a less-than-truckload (LTL) motor carrier utilizing a network of 290 freight service centers to provide regional, inter-regional and transcontinental less-than-truckload freight services throughout North America.
Track 9: Business Analytics III
Cloudera: Impala + MicroStrategy = Big Data Business Intelligence

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Tuesday, January 29 | 2:15PM-3:15PM | Mouton 2
Dr. Amr Awadallah, Ph. D, Chief Technology Officer, Cloudera

Cloudera Impala is a new open source system that supports interactive SQL on top of Apache Hadoop. Hadoop allows organizations to extract value from all their Big Data, regardless of volume, variety, or velocity. Impala and Hadoop are both part of CDH, the platform for Big Data. The core capabilities of this platform are: agility to process dynamically evolving schemas, scalability forever growing quantities of raw data, and ability to keep that raw data alive for much longer time spans. In this session, Cloudera′s CTO will illustrate how enterprises can leverage Impala with MicroStrategy to truly harness the transformative power of Big Data and gain the ability to ask bigger questions. He will also explain how CDH and relational databases complement each other, enabling organizations to access the latent information in all their data under a variety of operational and economic constraints. Amr will conclude by showing a demo of MicroStrategy and Impala running side-by-side, and cover a number of customer case studies.
Track 10: Business Analytics IV
Employ Advanced Analytics to Predict Future Business Trends and Understand Your Customers Better | • •

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Tuesday, January 29 | 2:15PM-3:15PM | Mouton 1
Rick Pechter, Senior Director Advanced Analytics and Data Mining, MicroStrategy

One of the best kept secrets about the MicroStrategy BI platform is its ability to create sophisticated predictive models as well as other advanced analytical workflows that can help organizations understand their business and their customers more deeply than just reports and dashboards. The surprising fact is that anyone who can create a metric in MicroStrategy can also create rich analytical metrics without any additional tools or licenses. Learn how to create and deploy predictive metrics using MicroStrategy. Find out how to implement techniques such as Market Basket Analysis, Statistical Process Control and how add your own custom functions to your MicroStrategy implementations, including functions that leverage the R open source statistical environment.
Track 11: MicroStrategy Wisdom
Vision Critical: Your Business Decisions: Growing or Damaging Your Brand?

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Tuesday, January 29 | 2:15PM-3:15PM | Palmer
Ryan Barker, Executive VP Marketing & Decision Analytics, Vision Critical

Understanding the current and future economic value of your brand portfolio is key to making sound business decisions. However, existing methods for determining the value of your brand, or whether or not your product is actually delivering on its promises, only provide lagging indicators. These rarely provide the insight required to decide which of your business levers to pull. Hear how Vision Critical uses Wisdom technology to provide marketing teams with the insights they need to maximize performance and value–for individual brands and across the entire portfolio.

Vision Critical builds online platforms that facilitate two-way communication with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently and learn what the people they care about think and say.
Track 12: MicroStrategy Alert
Deploy a World-class Mobile-Social Application to your Retail Consumers in a Matter of Weeks | •

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Tuesday, January 29 | 2:15PM-3:15PM | Petrus 2
Lou Martinage, Senior Product Manager, MicroStrategy

Amazon, Google, and Apple have diverted tens of billions of dollars in profit from retailers over the past several years, not because they are great retailers, but because they are great at software. With a great mobile commerce app, a retailer can level the playing field against the industry giants, but only if their app is truly exceptional. With the Alert Mobile Commerce app, a retailer can roll out a branded, state-of-the-art mobile commerce app in a matter of weeks. In this session, retailers will learn how they can deliver a complete brand experience to their customers′ fingertips that includes a mobile storefront, targeted promotions, social loyalty, and digital receipts.
Track 13: MicroStrategy Usher
Eliminate Cards and Passwords to Create a More Secure, Profitable & Customer Focused Financial Institution

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Tuesday, January 29 | 3:30PM-4:30PM | Petrus 1
Stephen Bruggers, Vice President Financial Services Solutions, MicroStrategy
Rebecca Parks, Associate Product Manager, MicroStrategy

Financial Institutions must constantly compete for customers and must protect their cyber assets from attack. Mobile Identity technology from Usher can provide new customer conveniences like dematerializing bank cards and making it easier to do business with banks. At the same time, Mobile Identity can also radically improve the cyber security of a financial institution, by providing a more secure and convenient way to access online banking. In this session, learn how financial institutions can reduce risk, protect against attacks, improve the consumer experience and grow their revenues by employing the latest innovative mobile digital identity solutions.

15:30 - 16:30

Session 3 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Transform Desktop Operational Systems into Mobile Workflow Applications | • • •

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Tuesday, January 29 | 3:30PM-4:30PM | Margaux 2
Rodney Chiasson, Mobile Specialist, MicroStrategy

Find out how you can extend your ERP systems beyond the desktop using MicroStrategy mobile app technology. Using MicroStrategy′s new "transaction" feature set you can quickly build mobile extensions to many common transactional actions in your financial systems, your inventory system, and your HR systems, allowing your colleagues to do their jobs wherever they are - in the store, airport, elevator, restaurant, taxi, and beyond. The result is greater productivity and faster pace of business, with little extra investment.
Track 2: Mobile Intelligence II
DFW International Airport: Making MicroStrategy Mobile Work for You

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Tuesday, January 29 | 3:30PM-4:30PM | Lafleur 1
Dewayne Washington, Business Intelligence Manager, DFW International Airport

Learn how to create successful and practical mobile solutions for your business. Using the MicroStrategy mobile app development platform, hear how DFW Airport has leveraged MicroStrategy Mobile on the iPad to deliver value to their internal business customers.

DFW International Airport is one of the largest airports in the world. Catering to 60 million passengers a year and able to carry a passenger to every major city in the continental United States within four hours, DFW Airport has a land mass the size of Manhattan. Its seven runways allow for the ability to simultaneously land four aircrafts - the only airport in the world that can do so.
Track 3: Mobile Intelligence III
Deliver Massive Revenue Increases for Banking with Wealth Management Apps | • •

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Tuesday, January 29 | 3:30PM-4:30PM | Lafleur 2
Stephen Bruggers, Vice President Financial Services Solutions, MicroStrategy

The wealth management industry is going through a period of unprecedented change brought on by the financial crisis and exacerbated by the technology revolution. Financial advisors are at the front lines of this change and companies are scrambling to empower their advisors to deliver higher levels of customer service and client growth. Join us for a discussion and demo on how MicroStrategy Mobile is the leading solution for enabling this new era of wealth management.
Track 4: MicroStrategy Express
Build a Smart Mobile App and Deploy It to Thousands by Close of Business Today – "Smashups" and MicroStrategy Express | •

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Tuesday, January 29 | 3:30PM-4:30PM | Lafite Ballroom 2
Pedro Arellano, Director Performance Marketing, MicroStrategy

"Smashups", or smart mobile mashups, are mobile intelligence apps that combine reports, dashboards and multimedia content in a dazzling interface. In this session you will learn how MicroStrategy Express can help you build your own unique smashups - without writing a single line of code - and deliver a branded, professional-quality mobile application in record time.
Track 5: MicroStrategy Cloud I
The Secret Behind Rock Solid Reliability – Cloud Operations, Architecture and Controls | • •

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Tuesday, January 29 | 3:30PM-4:30PM | Chambertin 2
David Polley, Senior Program Manager Cloud, MicroStrategy

As BI information becomes increasingly important in business processes, organizations need to ensure that the BI systems are available 24/7. MicroStrategy Cloud is built from the ground up for rock solid reliability, offering an uptime guarantee of 99.9%. Gain a deeper understanding of MicroStrategy′s Cloud architecture and operational approach. Dig deeper into cloud security features and our control framework. Learn how a typical cloud implementation works from initial setup to ongoing support.
Track 6: MicroStrategy Cloud II
Wintrust Financial: Running a Bank from the Cloud on an iPad

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Tuesday, January 29 | 3:30PM-4:30PM | Chambertin 1
George Such, Vice President, Financial Systems, Wintrust Financial

The pace of change increases every year. Business requirements, systems and information keep evolving rapidly. Today′s business leaders require accurate, actionable information at their fingertips. They can′t be belabored with navigating to multiple locations or relying on people to retrieve the data they need to make a decision. We all face the challenge to provide a platform that will manage the change to quickly deliver accurate, concise and actionable information. Gain Wintrust′s perspective on how mobile technology and cloud computing are addressing these challenges.

Wintrust is a financial holding company with assets of approximately $17 billion whose common stock is traded on the NASDAQ Global Select Market. Built on the "HAVE IT ALL" model, Wintrust offers the sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates 15 community bank subsidiaries, now with over 100 banking locations located in the greater Chicago and Milwaukee market areas. Additionally, the company operates various non-bank subsidiaries including one of the largest commercial insurance premium finance companies operating in the United States and Canada, a company providing short-term accounts receivable financing and value-added out-sourced administrative services to the temporary staffing services industry, companies engaging primarily in the origination and purchase of residential mortgages for sale into the secondary market throughout the United States, and companies providing wealth management services.
Track 7: Business Analytics I
HealthTrust Purchasing Group: Using Analytics to Optimize Supply Chain Spend

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Tuesday, January 29 | 3:30PM-4:30PM | La Tache
Patrick Lowry, Director of Business Solutions, HealthTrust Purchasing Group
Kendall Adkins, Director of Technology Innovation, HealthTrust Purchasing Group

Under growing financial pressure, time-strapped healthcare providers are looking for ways to manage costs that will leave them free to deliver quality patient care. Hear how HealthTrust is using a MicroStrategy SaaS solution to continually identify, assess and track savings opportunities while creating a supply chain community centered on data-driven decisions.

HealthTrust Purchasing Group, L.P. is a group purchasing organization that supports nearly 1,400 acute care facilities, as well as 10,600 ambulatory surgery centers, physician practices and alternate care sites. With an annual purchasing volume by its members of more than $20 billion, HealthTrust is committed to obtaining the best price for clinically recommended products, ensuring their timely delivery, and continuously evaluating and improving its services to the patients, physicians and clinicians it serves.
Track 8: Business Analytics II
Creating Dashboard Apps that are Both Beautiful and Easy to Use | •

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Tuesday, January 29 | 3:30PM-4:30PM | Margaux 1
Michael Rahm, Product Manager, MicroStrategy

Whether you are a report-developer building enterprise-grade dashboards for thousands or a business-user exploring data for a departmental solution, you can create professional-looking dashboards without the help of a graphics designer. Understand how to design application workflows that streamline interactivity and increase user adoption. Hear about best practices for using color schemes, layouts, and backgrounds that make dashboards appealing and impactful.
Track 9: Business Analytics III
Blackstone: The Emerging Software Landscape: A Global Investor′s Perspective

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Tuesday, January 29 | 3:30PM-4:30PM | Mouton 2
Ivan Brockman, Senior Managing Director, Blackstone

Software is the red-hot area for every investor in 2013 and it has been said that "software is eating the world". The category is exploding with more activity and growth potential than ever, as the pace of technological change continues to increase exponentially. Mobile, Big Data, and Cybersecurity are just some of the terms that have permeated our business discussions, our culture, and our everyday lives. Investors follow these areas with a keen eye as these trends heavily influence the investment decisions that direct the flow of billions of dollars. We are honored to have Ivan Brockman, Senior Managing Partner at Blackstone Advisory Partners, the premier global investment and advisory firm, join us to present his perspective on the emerging software landscape.
Track 10: Business Analytics IV
Pandera: The Rise of Decision Automation Applications – BI Simplified, Clarified, and Actualized

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Tuesday, January 29 | 3:30PM-4:30PM | Mouton 1
Josh Sutton, Senior Principal, Pandera Systems

This presentation is designed to outline the next-wave in reporting concepts and the development techniques designed to achieve a new level of alignment between strategic goals and organizational decision-making.
Track 11: MicroStrategy Wisdom
Market Research that Delivers Real-Time Consumer Insights | •

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Tuesday, January 29 | 3:30PM-4:30PM | Palmer
Alma Martin del Campo, Product Manager, MicroStrategy

MicroStrategy Wisdom provides businesses with an extensive, accurate and up-to-date set of consumer data for over 17 million consumers worldwide. It can be used to improve a wide range of marketing activities including brand management, database marketing, media planning, competitive analysis, advertising and social media marketing. Whether you work in marketing, consumer research, or product development, you will learn how Wisdom can provide you with valuable and compelling insights for day-to-day decision making.
Track 12: MicroStrategy Alert
Delight Your Customers and Increase Your Share of Wallet – Deploy a Mobile Customer Loyalty Program | • •

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Tuesday, January 29 | 3:30PM-4:30PM | Petrus 2
Lou Martinage, Senior Product Manager, MicroStrategy
David Bieber, Analyst Industry & Solutions Marketing, MicroStrategy

MicroStrategy Alert offers a complete personalized mobile-social loyalty application that will delight your customers and increase your share of their wallets. In this session, you will learn how MicroStrategy Alert can enable you to run loyalty programs that are more effective and much less expensive; use social-based targeting to increase relevance of your loyalty system and offers; and reward your customers for their "social loyalty" by awarding points when they share or "like" your products
Track 13: MicroStrategy Usher
Secure Your Perimeter Using Mobile Identity Applications

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Tuesday, January 29 | 2:15PM-3:15PM | Petrus 1
TJ Travelbee, Director Mobile Workflow Solutions, MicroStrategy

The Mobile Wave is dematerializing keys, cards and passwords into software applications, available from consumers′ smart phones. These new digital security technologies for buildings, doors and networks have implications for the ways that businesses manage employee access to premises and online systems. Come and learn about the latest mobile tools that enterprises can use to grant and revoke access to enterprise assets and the implications for the future of mobile workers and the ways in which they work.

16:45 - 17:45

Session 4 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Make Your Field Sales Force 10x More Effective Using Mobile Sales Apps | • •

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Tuesday, January 29 | 4:45PM-5:45PM | Margaux 2
Emily Shorter, Manager Industry & Solution Marketing, MicroStrategy

Dramatically increase sales revenue by arming sales reps with tablet apps focused on helping them sell more. Use your existing MicroStrategy software to build tablet apps that arm reps with pre meeting analysis, product videos, sales presentations, and anywhere access to SFA systems. Hear how CEVA, Johnson & Johnson, MetLife, MicroStrategy, and others have deployed Apps to their account reps to significantly increase the effectiveness of their sales teams.
Track 2: Mobile Intelligence II
Boston Children′s Hospital and MicroStrategy: Visualizing Compliance for Better Pediatric Care

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Tuesday, January 29 | 4:45PM-5:45PM | Lafleur 1
D. Joshua Merrill, Healthcare Information Analyst, Boston Children′s Hospital

At Boston Children′s Hospital, a huge volume of clinical data is collected every day. To integrate that data into the everyday decision making process, MicroStrategy, with its powerful visualizations and ease of development and deployment, has been implemented to put the information directly into the hands of those who need it. Utilizing strategic investments, Boston Children′s has created powerful visualizations displaying trends to monitor operative note compliance and better monitor surgeon performance after a procedure is complete. Following that application′s success, hear how Boston Children′s Hospital is currently implementing other enterprise-wide clinical deliveries designed to quickly get the most important data into the hands of care providers and other decision makers. Learn how Boston Children′s Hospital uses MicroStrategy Web and MicroStrategy Mobile to deliver visualizations about surgeon performance as well as other applications distributed ultimately to thousands of employees in a technologically advanced healthcare setting.

Founded as a 20-bed hospital for children, Boston Children′s today is a 395 bed comprehensive center for pediatric and adolescent health care grounded in the values of excellence in patient care and sensitivity to the complex needs and diversity of children and families. Boston Children′s is also home to the world′s largest research enterprise based at a pediatric medical center, where its discoveries have benefited both children and adults since 1869. For more information about research and clinical innovation at Boston Children′s visit: http://www.vectorblog.org/.
Track 3: Mobile Intelligence III
Hilton Worldwide: Leveraging MicroStrategy Mobile for Executive Level Dashboards

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Lafleur 2
Zara Shapiro, Senior Manager, Business Analytics, Hilton Worldwide
Kathleen Ayers, Senior Analyst, Business Analytics, Hilton Worldwide

In our constantly-connected, mobile-driven world, C-level executives want company performance data at their fingertips at all times. The days of time-consuming, static reporting are coming to a close. Hilton Worldwide has recognized the need to create a single source of data that will be available to users company-wide for dynamic and consistent reporting. Hilton Worldwide has embarked on a project to bring previously siloed data sources into one enterprise data mart and has leveraged the MicroStrategy mobile platform to produce visually stimulating iPad dashboards for the Executive Board. In this presentation, you will learn best practices for creating a dashboard from the ground-up to ultimately deliver an exciting means of turning flat data into actionable information.

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value.
Track 4: MicroStrategy Express
Revolutionize your BI – Go from Raw Data to Agile Analytics in 45 Minutes (Express Workshop 1) | •

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Lafite Ballroom 2
Jessica Murguia, Product Manager Analyst, MicroStrategy

This is a BYOL (bring your own laptop) hands-on workshop in which participants will use MicroStrategy Express to build an interactive dashboard and a mobile app. The workshop is designed for business and IT people and requires no technical skills or prior expertise with business intelligence software. Members of the MicroStrategy Express product team will be on hand to answer questions. Participants must bring their own laptops.
Track 5: MicroStrategy Cloud I
ViSalus Sciences: Managing a Retail Business Growing at 500% on the Cloud

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Chambertin 2
Josh Taurek, Vice President, Application Development, ViSalus

Visalus is one of the nation′s fastest-growing businesses, with nearly 500% growth year over year. To effectively manage this rapid growth, Visalus needed an analytical solution that allowed for agile development and could scale with the business. Gain insight into why Visalus selected MicroStrategy Cloud for their needs, and how they have been able to quickly deploy analytics and dashboards to a variety of users – from executives to sales managers and analysts.

ViSalus Sciences is a health and wellness focused direct sales company with corporate offices in Troy, Michigan and Los Angeles, California. Offering a diverse line of quality nutritional supplements, energy drinks and weight management solutions, the ViSalus community of customers and distributors stretches from coast to coast as the company prepares for international expansion.
Track 6: MicroStrategy Cloud II
Scaling Your Analytics Solution Along with Your Business – MicroStrategy Cloud Data Hosting and Data Integration | • • •

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Chambertin 1
Jupiter Munoz, Senior Engagement Manager, MicroStrategy

In the past, organizations had to choose between low cost database solutions that struggled with performance during peak periods, or spending millions on a high performance data warehouse solution. MicroStrategy Cloud offers an elastic solution to this sizing dilemma, with data hosting solutions that can start small and quickly grow to terabytes as data capacity or performance needs increase. In this session, come learn about the various data hosting solutions, administration and support services offered on the MicroStrategy Cloud Platform. You will also learn about the data integration platform options offered on MicroStrategy Cloud to help you create an integrated, consistent and up-to-date view of your business.
Track 7: Business Analytics I
Bring Accuracy, Reliability, and Efficiency to BI Application Release Cycles | • •

more info »
Tuesday, January 29 | 4:45PM-5:45PM | La Tache
Yee Huang, Product Manager, MicroStrategy

Learn how MicroStrategy Object Manager can be used to manage the entire BI application lifecycle – from development, to test, to deployment by controlling the movement of metadata objects between projects in remote servers. With Object Manager update packages, developers can securely and efficiently streamline deployments of new metadata objects. Hear more about our latest features, which include object migration between unrelated projects and bundling object definition changes into stand-alone files for easy migration.
Track 8: Business Analytics II
Increase Business Insight with MicroStrategy by including Data from SAP, Oracle, Microsoft & IBM | •

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Margaux 1
Trishla Maru, Product Manager, MicroStrategy

See how MicroStrategy can include data from SAP BW, Microsoft Analysis Services, Oracle Essbase, and IBM Cognos TM1 in enterprise reports, dashboards, and mobile apps. Learn how MicroStrategy Multi-source can automatically reuse the business dimensions and data from each of these data sources and allow report developers to use those definitions as if they were natively in the warehouse. Also, see how MicroStrategy can join data from these multidimensional data sources to relational data sources delivering new cross-functional business performance insight.
Track 9: Business Analytics III
Catalina Marketing: MicroStrategy BI Tackles Big Data Challenges

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Mouton 2
David Rickman, Sr. Lead, Business Intelligence, Catalina Marketing
Kevin Curley, Sr. Director Business Intelligence and Enterprise Integration Services, Catalina Marketing

Catalina Marketing has one of the largest data warehouses in the world and utilizes MicroStrategy as their enterprise reporting solution for both internal and external customers. With over a petabyte of data online, Catalina has applied MicroStrategy′s software capabilities to test the boundaries of advanced analytics while providing their user community with an easy-to-use front end and highly-intuitive dashboard applications. Being able to reduce terabytes of raw transactional data into actionable insights has revolutionized how Catalina′s sales and support teams respond to market demand. In this session, Catalina will review some of their performance challenges and how they were able to resolve them. Attendees will see a demonstration on some of the customizations that Catalina has built to streamline the user experience by integrating MicroStrategy reports into their operational system.

Catalina Marketing is committed to helping manufacturer and retail brands deliver unprecedented performance. With proprietary and integrated in-and out-of-store marketing platforms, Catalina Marketing enables brand stewards to deliver the right message to the right audience in the right environment. Catalina Marketing leverages the world′s largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements with approximately 200M households and 130M patients annually. Media distribution channels include over 60,000 food, drug and mass locations worldwide, including 18,000 US pharmacies.
Track 10: Business Analytics IV
Dell: Evolving Service Management for the Dell Account

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Mouton 1
Eric Stjern, Senior Manager, Dell

This year, Dell Services engaged in its first formal support contract to manage Dell′s corporate production IT environment. Meeting aggressive timelines and ever-changing demand, learn how Dell Services leveraged MicroStrategy Office integration for service management reporting, and delivered many unique report and dashboard implementations to support service level goals. Gain insight into how reporting was transformed with MicroStrategy to drive service management for Dell, the challenges Dell Services faced along the way and where they′re going next. Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more.
Track 11: MicroStrategy Wisdom
WOWOW Communications: Improve Customer Acquisition and Engagement in Satellite Broadcasting

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Palmer
Mr. Hiroaki Inatomi, Unit Leader, Marketing Development Unit, Solution Marketing Division WOWOW Communications, Inc.

As a satellite broadcasting company, it is very important for WOWOW to understand everything there is to know about their consumers. With MicroStrategy Wisdom, WOWOW can glean deep insight about consumer demographics, activities, and psychographics. And using this information, WOWOW can improve their program management, commercial & advertisement planning, and sponsor acquisitions strategy. This presentation will cover WOWOW′s strategy, tactics, and actual campaigns based on their findings by using MicroStrategy Wisdom.

WOWOW Communications Inc. was established in 1998 as customer center department of WOWOW, the Japan′s first private satellite television broadcasting company with more than 2.3 million memberships. As a member of WOWOW group, WOWOW Communications develops businesses in customer center operation and telemarketing by satellite broadcasting, telephone, fax, internet and mobile communication area, positioning as an ADVANCED COMMUNICATION SERVICE PROVIDER.
Track 12: MicroStrategy Alert
Build an Immersive Mobile Shopping Experience in 60 Minutes | • • •

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Petrus 2
Sriram Parthasarathy, Senior Director Program Management, MicroStrategy
Steven Kostrzewski, Director Professional Services, MicroStrategy

Delivering an immersive mobile commerce app to your customers in a few weeks would seem to be an almost impossible task. This session will show you how you can have your very own Mobile Store application in just 60 minutes utilizing the MicroStrategy Alert platform that includes everything from shopping features, promotions features, receipts features, loyalty card features, and gifting features.
Track 13: MicroStrategy Usher
Driving New Telco Revenue for Your Telco – Mobile Identity Services

more info »
Tuesday, January 29 | 4:45PM-5:45PM | Petrus 1
Mox Weber, Senior Director Product Management, MicroStrategy

The Mobile Wave is dematerializing keys, cards and passwords into software applications, available from consumers′ smart phones. Telecommunications companies are well positioned to take advantage of this digital shift. In this session, learn how telecommunications firms can leverage their existing infrastructure to create new standards for mobile identity, potentially yielding millions of dollars in revenue each year.

20:00 - 22:00

Executive Dinners, by Invitation

Wednesday, January 30

08:00 - 18:00

Conference Registration & Information

08:00 - 09:00

Continental Breakfast

08:00 - 09:00

Exhibit Hall Open

09:00 - 11:00

General Session

11:30 - 12:30

Session 5 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Deploy Apps to Thousands Using MicroStrategy Mobile | • •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Margaux 2
Anand Dwivedi, Product Manager Analyst, MicroStrategy

With a revolutionary App Player architecture, MicroStrategy Mobile provides enterprises with a unique ability to instantly deploy apps without the time-consuming bottleneck of compilation and submission to the App Store. MicroStrategy can support your app deployment to the public App Store or can assist you in setting up your own internal App Store for dozens or hundreds of mobile apps and mobile extensions. Attend this session to learn about the wide range of deployment options available to you and to find out what options we recommended for enterprise apps, and why.
Track 2: Mobile Intelligence II
Achieving Mobile App Success: From Concept to Prototype to Production

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Lafleur 1
Devin McPherson, Head of Services – Mobile Intelligence, MicroStrategy

Mobile applications are changing the way organizations communicate critical information and how employees do their jobs. Will your next app be a copy of an existing spreadsheet or will it inspire your workforce to drive revenue to new heights? Learn from real world examples about how companies have used the MicroStrategy Mobile Platform and Startup Principles to drive innovation at a remarkable pace in any organization. Attendees will also learn how best to storyboard and plan app development, plan for production, mitigate security issues, and roll-out mobile apps wired for continuous improvement.
Track 3: Mobile Intelligence III
Airwatch: Top 5 Best Practices for Retailers and Mobility

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Lafleur 2
Ed Durbin, Director of Retail Solutions, AirWatch

Striking a balance between the traditional challenges of retail and the ever-evolving mobile device space means retailers need to adapt quickly in this new age of consumerism. Not since the introduction of point of sale systems has a technology so fundamentally changed the way retailers operate like with mobile devices. This exciting technology serves a dual purpose for retailers, aiding both the employees, and, in turn, customers who consider a mobile device part of their daily lives. Ed Durbin, Director of Retail Solutions, AirWatch, will discuss the top five best practices for retailers implementing mobility into their environment.
Track 4: MicroStrategy Express
Traditional BI is Obsolete - From Pop-Gun Reports to Machine-Gun Analytics with MicroStrategy Express | •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Lafite Ballroom 2
Jessica Murguia, Product Manager Analyst, MicroStrategy

MicroStrategy Express lets business people go from data to insights in minutes by creating beautiful, interactive dashboards and professional-looking reports and documents. In this session you will learn how to explore your data using dozens of powerful yet intuitive visualizations, and how to build boardroom quality documents using pixel-perfect formatting capabilities.
Track 5: MicroStrategy Cloud I
Informatica: Enable Rapid Innovation with Informatica and MicroStrategy for Hybrid IT

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Chambertin 2
Darren Cunningham, Vice President Cloud Marketing, Informatica
Clarke Patterson, Senior Director Solutions Marketing, Informatica

Applying analytics to more data and different types of data leads to faster innovation. Learn how leading companies use Informatica and MicroStrategy to turn data chaos into breakthrough results. In this session you will learn how to:
- Be successful with Informatica and MicroStrategy – Hear best practices
- Integrate Salesforce and other Cloud apps with MicroStrategy
- Make ETL scale cost effectively as data volumes grow
- Implement on the premise, in the Cloud, or a combination of the two
Informatica helps increase competitive advantage by maximizing Return on Data to drive top business imperatives with a comprehensive, unified, open, and economical platform that delivers topline value to the business and bottom-line reduction in data costs. We believe if we can increase the value of data and lower the cost of data, then customers can maximize the return, deliver new revenue at lower costs, increase margins, and ensure a unique enterprise differentiation.
Track 6: MicroStrategy Cloud II
The Competitive Advantage of Cloud BI for Financial Services (Customer Panel) | •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Chambertin 1
Bala Chandran, Director Cloud Products, MicroStrategy
Stephen Bruggers, Vice President Financial Services Solutions, MicroStrategy

The Financial Services sector faces particular challenges related to data privacy, security, and regulations when considering cloud-based solutions for data and BI applications. Surprisingly however, many financial services organizations have embraced the cloud model and have gained a competitive edge by being able to deploy BI applications more quickly and cost effectively. In this interactive customer panel chaired by MicroStrategy′s VP of Financial Services, come hear from Financial Services customers about the particular challenges they faced, why they chose the Cloud for BI, their experiences to date, and plans for the future.
Track 7: Business Analytics I
Netflix: Unlocking Big Data

more info »
Wednesday, January 30 | 11:30AM-12:30PM
Albert Wong, Manager, Data Science and Engineering, Reporting Platform, Netflix

Netflix′s data science technology stack is quickly shifting from classic business intelligence best-of-breed technologies to a hybrid environment, fully leveraging Hadoop, Hive, Pig, Chukwa, R, Cassandra and the Amazon cloud to handle our growing volume of data. As our source of data migrated from traditional databases to newer nosql technologies, we′ve had to make adjustments in our reporting platform to make this data accessible. Come see what our reporting platform looks like today. We′ll overview our data architecture and then dive into our MicroStrategy setup. We′ll touch on the key features that have worked out well for us (Intelligent Cubes, multi source, Thrift Hive Connector) and how we′ve supplemented MicroStrategy (customizations, other reporting tools) to fill in the gaps on missing features to complete our reporting platform. At the end of this session, you will walk away with practical ways to open up your reporting environment.

With more than 30 million streaming members in the United States, Canada, Latin America, the United Kingdom, Ireland and the Nordics, Netflix, Inc. (NASDAQ: NFLX) is the world′s leading internet subscription service for enjoying movies and TV programs. Albert Wong manages the Data Science and Engineering (DSE) Reporting Platform at Netflix. His group builds and supports the data science reporting platform for enterprise reporting.
Track 8: Business Analytics II
Deloitte: Deloitte′s Buzz at the Hive: Harnessing the Power of Real Analytics

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Margaux 1
Lee Dittmar, Principal, Deloitte Consulting LLP

The theory of business analytics is easy enough to understand: it′s the practice of extracting insights from data. Today, business analytics capabilities are being enhanced with advanced techniques, technology and visualization. Business leaders in every industry and sector are now facing the dilemma of determining how best to harness these capabilities – and what real analytics can and should do in practice, not just theory. How can they tap into the potential power of new data sources and search for hidden insights in existing data sets. In this session, you will learn how leaders are exploring the art of the possible and developing innovative approaches to delivering new analytic capabilities. Learn how Mobility, Cloud, and Social Business are being leveraged in analytics initiatives. And come learn how the power of a highly immersive visual experience can be used to make is all very real, tangible and practical.
Track 9: Business Analytics III
Time Warner Cable: Compelling Dashboards that Run in Seconds Against a 100-Terabyte Sized Data Warehouse

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Mouton 2
Muhammad Nadeem, Manager Business Intelligence, Time Warner Cable

Hear how Time Warner Cable takes the analysis done by its MicroStrategy-based BI applications to its local advertisers and shows them what spots on TV channels would work best for them. By learning which audiences are tuning in and tuning out activity for each second of a program for any given day, Time Warner Cable′s programming executives are able to negotiate better terms with station owners, such HBO, ESPN and others, and know the ′real′ ratings of different programs on their respective channels. Hear how Time Warner Cable also achieved a Madison Avenue look-and-feel for its Video Viewership Analyzer, a MicroStrategy-based BI application that enables its marketing executives to present different advertising campaign performance analyses to advertising agencies via the iPad. While the MicroStrategy-based dashboards run against a 100 Terabyte data warehouse, users can view the dashboards in less than 15 seconds through the use of In-memory cubes, which is the biggest achievement of any of the Company′s BI projects.

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services.
Track 10: Business Analytics IV
Upgrade to MicroStrategy 9.3 – Spread Fact-Driven Decision-Making Throughout Your Company with Next-Generation Visual Analysis | • •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Mouton 1
Rob Ingersoll, Senior Consultant, Professional Services, MicroStrategy

MicroStrategy 9.3 has many innovative new features including the next-generation of Visual Insight and System Manager that push BI analysis and administration to the next level. Upgrading to MicroStrategy 9.3 is a straight-forward process. Learn what is needed to prepare for the upgrade, the process to perform the upgrade itself, and how to confirm that it completed successfully.
Track 11: MicroStrategy Wisdom
Plug Your CRM System into the Social Web "People who buy this, also like..." | • •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Palmer
Anurag Tandon, Senior Product Manager, MicroStrategy
Gregory Flowers, Senior Consultant, MicroStrategy

Learn how MicroStrategy Wisdom can integrate customer data from your internal CRM and Loyalty systems with Wisdom′s Facebook-derived personal data to create a uniquely powerful new view of your customers and the market. For the first time, your marketers will be able to answer the question, "People who buy this, also like...which pets, movies, authors, books, politicians, charities, sports teams..." You name it! Wisdom knows, because Wisdom gets its information from the personal preferences and activities of over 17M people. Now you can combine that insight with purchase and loyalty data from your CRM systems to get a complete view of your customers.
Track 12: MicroStrategy Alert
Create a True Omni-Channel Retail Experience – Integrate Customer Insights into All Business Processes | • •

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Petrus 2
Tom Litchford, Vice President Retail Technologies, National Retail Federation & Executive Director, Association for Retail Technology Standards
Frank Andryauskas, Vice President Retail Industry Solutions, MicroStrategy
David Bieber, Analyst Industry & Solutions Marketing, MicroStrategy

Retail has always been about the customer. It started in the days of small mom and pop stores where customer service was the key tenet of a successful business. With the growth of chains and big box stores, the retail industry became much more product- and location-centric decreasing the emphasis on customer intimacy. Now, with the emergence of social networks, "big data" is creating a seismic transformation back to customer centricity. This session will educate retailers on the frameworks and standards for integrating social data and consumer touch point data into their strategies and day-to-day.
Track 13: MicroStrategy Usher
Why Every Current Cyber Security System Is Destined to Fail

more info »
Wednesday, January 30 | 11:30AM-12:30PM | Petrus 1
Nick Orser, Product Manager, MicroStrategy

Threats to enterprise and customer security surround us, and companies spend millions of dollars each year in efforts to combat cybercrime. Yet on average, companies are preventing less than 70% of attacks. Passwords are the weak links in the cyber security chain, allowing even the most "secure" networks to be exploited, and all companies are at risk of failed cyber security in the face of new attacks. Find out about cutting-edge new tools that can protect your enterprise and prevent failure of your cyber security program.

12:30 - 14:15

Lunch

14:15 - 15:15

Session 6 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Kinross Gold Corporation: Mining for Gold with MicroStrategy Mobile

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Margaux 2
Chris Fraidakis, Manager Business Intelligence, Kinross Gold Corporation

Hear how Kinross, one of the world′s leading gold mining companies, has implemented MicroStrategy in multiple languages across its business operations to improve efficiencies and support short- and long-term planning. See a demonstration of their MicroStrategy-based dashboards and learn how all levels of management are using them in near real-time to track performance metrics at 10 mines located across North America, South America, Russia and West Africa. From equipment failures and utilization, to production, capital expenditures, travel and health and safety incidents, MicroStrategy and their mobile solution is helping Kinross gain insight into their operations and drive improvements.

Kinross Gold Corporation is a Canadian-based gold mining company with mines and projects in Brazil, Canada, Chile, Ecuador, Ghana, Mauritania, Russia and the United States, employing approximately 8,000 people worldwide. Kinross maintains listings on the Toronto Stock Exchange (symbol:K) and the New York Stock Exchange (symbol:KGC).
Track 2: Mobile Intelligence II
HMS: The Roadmap to Mobile

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Lafleur 1
Matthew Wideman, Program Director, Business Intelligence, HMS
Shawn Stephens, Senior BI Developer, Business Intelligence, HMS

By expanding their MicroStrategy Mobile environment, HMS intends to tighten connections among executives, field personnel and clients while freeing them from their desktops. However, success depends on users embracing the technology as part of their work routines. Discover HMS′ strategies for driving user adoption and placing critical information in the hands of those who need it most.

HMS is the nation′s leader in cost containment solutions for government-funded, commercial, and private entities. Focused exclusively on the healthcare industry since its founding, HMS helps clients ensure that healthcare claims are paid correctly and by the responsible party, and that those enrolled to receive program benefits meet qualifying criteria.
Track 3: Mobile Intelligence III
iOLAP: UI Design Techniques to Maximize Mobile Application Impact

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Lafleur 2
Charles Yorek, Partner, iOLAP

Let′s face it - the majority of us can create mobile applications that contain a treasure trove of useful data but when it comes to making it ′pretty′ we′re left scratching our heads. Choosing the appropriate design for your mobile application is key to communicating these reliable insights and maximizing your application′s impact. Join us as we get artistic and discuss mobile application UI design including tips on how to take your existing applications to the next level.
Track 4: MicroStrategy Express
From Zero to Mobile Dashboards in 48 hours: Alarm.com and MicroStrategy Express

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Lafite Ballroom 2
Anson Lin, Product Management Associate, Alarm.com

Learn how Alarm.com, a leading technology provider of interactive security solutions, utilized MicroStrategy Express as a tool for quick delivery and understanding of mobile enterprise reporting for its management and sales teams. Hear how their business intelligence team deployed mobile dashboards in under 48 hours and techniques they used to get the most out of the MicroStrategy Express environment.

Alarm.com is a privately-held company headquartered in Tysons Corner, Virginia. Alarm.com is the industry leading technology provider of interactive security solutions. Through advanced wireless and web-based services, Alarm.com protects and alerts over a million residential and commercial customers throughout North America. Alarm.com′s products and services are offered exclusively through a network of thousands of licensed and authorized Dealer Partners.
Track 5: MicroStrategy Cloud I
The Future of Cloud BI - A Cloud Analytics Consortium (CAC) Industry Panel | •

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Chambertin 2
Altaz Bhanji, Senior Manager Product Marketing, MicroStrategy
Moderator:
  Cindi Howson, Founder, BI Scorecard
Panelists:
  Darren Cunningham, VP Marketing, Informatica
  John Santaferraro, VP of Solutions and Product Marketing, ParAccel
  Mark Settle, CIO, BMC Software
  Steve Stone, Executive Vice President Technical Operations, MicroStrategy
  Ralph McMullen, Vice President, Netezza

The Cloud is rapidly gaining acceptance as a viable alternate deployment model for BI applications. With the market projected to grow at over 84% per year, the Cloud BI industry will see some big changes in 2013 and the years to come. Join us for an interactive panel with industry analysts and market leading Infrastructure, BI, ETL and Database providers to discuss trends in the Cloud BI space. Learn how best to prepare your organization and teams for the changes to come.

This session will be hosted by the Cloud Analytics Consortium, which provides thought leadership for the Cloud BI market.
Track 6: MicroStrategy Cloud II
Worry-Free BI – End-to-End Implementations and Support with MicroStrategy Cloud and Managed Services | •

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Chambertin 1
Erik Horn, Director, Professional Services, MicroStrategy

Choosing the right technology is only the first step toward delivering a successful BI application. Organizations often find that the time, effort, and cost of building the infrastructure and hiring the right development and support personnel causes projects to be delayed and go over budget. The combination of MicroStrategy Cloud and Managed Services offers a worry free alternative to on-premises BI implementations. MicroStrategy manages the entire BI project lifecycle from requirements gathering, to infrastructure setup, to application development and deployment, and through post implementation user support, thus allowing organizations to focus on their core competencies.
Track 7: Business Analytics I
IBM: Conquer Big Data Using IBM Pure Data for Analytics and MicroStrategy

more info »
Wednesday, January 30 | 2:15PM-3:15PM | La Tache
Jan Shineman, Director, Alliance Management, IBM Pure Data System for Analytics

Organizations are challenged by not only the growing size of their data, but also the need to perform more sophisticated analysis, in a rapid and timely manner. Using MicroStrategy with IBM Pure Data for Analytics, powered by Netezza technology, has helped many companies understand trends and performance. Examples of business transformation by using these technologies will be discussed in this session.
Track 8: Business Analytics II
Autotrader.com: From Test Drive to High Performance Dashboards - Rolling Out a Dashboard Application to 20,000 Users

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Margaux 1
Angie Walden, Senior Technical Architect, AutoTrader.com

Discover the technical and organizational lessons learned from AutoTrader′s recent Dealer Activity Reporting Dashboard app, rolled out to their 20,000 external dealer sales community, and how it helps their large user community understand and manage the performance of their listings on AutoTrader.com. Hear how AutoTrader.com enhanced reporting for its dealer community, retired legacy reporting solutions, and gave valuable time back to the account reps by creating a mobile dashboard application.

Created in 1997, Atlanta-based AutoTrader.com is the Internet′s ultimate automotive marketplace. As a leading resource for car shoppers and sellers, AutoTrader.com aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. AutoTrader.com, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by AutoTrader Group.
Track 9: Business Analytics III
Accenture: Driving Value through Business Analytics

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Mouton 2
John Miller, Managing Director, Accenture

Companies face major issues in deriving meaningful insights from enormous amounts of diverse data – insights needed to make better decisions that drive outcomes. This session draws on the critical role of technology as well as Accenture′s industry and functional experience helping clients solve their analytics challenges and successfully navigate the analytics journey to ROI.
Track 10: Business Analytics IV
Use Hadoop to Profit from the Ultimate Customer Profile | • • •

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Mouton 1
Trishla Maru, Product Manager, MicroStrategy

Data is growing faster than ever, thanks to blogs, social media networks, machine sensors, and location-based data from mobile devices. Come learn how MicroStrategy can harness the power of Hadoop to help analyze big and unstructured datasets. This session will cover the different integration touch-points that MicroStrategy has with the Apache Hadoop ecosystem and how you can leverage MicroStrategy′s Big Data Analytics.
Track 11: MicroStrategy Wisdom
The New Marketing Solution that Makes Existing Market Research and Surveys Obsolete | •

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Palmer
Anurag Tandon, Senior Product Manager, MicroStrategy
Alma Martin del Campo, Product Manager, MicroStrategy

MicroStrategy Wisdom taps into the Big Data of public cloud networks and social media. It offers a new and unprecedented dimension for consumer research. This one-of-a-kind market intelligence application can explore the vast array of information contained in social networks (Facebook), reference networks (Wikipedia), mapping networks (Google, Apple) and government networks (census, labor) for millions of consumers, including their demographics, interests, activities and preferences. Learn how Wisdom revolutionizes market research for your marketing department by providing consumer preferences, demographics, and activity profiles in real-time.
Track 12: MicroStrategy Alert
Build an Immersive Mobile Shopping Experience in 60 Minutes | • •

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Petrus 2
Sriram Parthasarathy, Senior Director Program Management, MicroStrategy
Steven Kostrzewski, Director Professional Services, MicroStrategy

Delivering an immersive mobile commerce app to your customers in a few weeks would seem to be an almost impossible task. This session will show you how you can have your very own Mobile Store application in just 60 minutes utilizing the MicroStrategy Alert platform that includes everything from shopping features, promotions features, receipts features, loyalty card features, and gifting features.
Track 13: MicroStrategy Usher
Mobile Identity for State & Local Government - Increase Public Safety

more info »
Wednesday, January 30 | 2:15PM-3:15PM | Petrus 1
TJ Travelbee, Director Mobile Workflow Solutions, MicroStrategy

American cities spend over a trillion dollars each year coordinating personnel to respond to and prioritize public safety challenges, from petty crimes to massive threats. They are particularly challenged to monitor the movement of citizens to identify criminals, manage infrastructure, and maintain safety. Learn how cities can leverage new mobile technology to instantly establish the identities of citizens, government officials, and law enforcement officers to gain real-time awareness related to disaster response, crime fighting, and infrastructure in urban environments.

15:30 - 16:30

Session 7 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
The Seven Habits of State-of-the-Art Mobile App Security | • •

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Margaux 2
Martha Garcia Villalon, Product Manager, MicroStrategy

Enterprise mobile apps, by their very nature, live outside the corporate firewall. As such, securing them must be a part of your mobile strategy. Sometimes new mobile app developers realize this need for security too late in the process as many tools and techniques used to develop apps do not take into consideration security issues. MicroStrategy mobile apps include a wide range of security mechanisms that you can utilize out-of-the box to keep your apps and data secure. Attend this session to learn how to mitigate security risk - without impacting app capabilities or user experience - and to save you the headache of learning the security lesson the hard way.
Track 2: Mobile Intelligence II
Novation: Alert Management with MicroStrategy Transaction and Distribution Services

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Wednesday, January 30 | 3:30PM-4:30PM | Lafleur 1
Lea Ann Armstrong, Senior Director of Analytics Application Development, Novation

Novation′s Business Intelligence platform provides multiple avenues for distributing information to Business Intelligence consumers. When you initiate new Business Intelligence strategies, do you consider all the various solutions available to ensure the best option to get information to your users? How do you determine which option is best? Business users may only think in terms of standard web reports and dashboards but overlook alternative delivery options such as mobile, MicroStrategy′s Visual Insight, or subscriptions. Learn how Novation is determining the best way to deploy information out their end users using leveraging the variety of delivery options to enable Novation and its members to make timely decisions.

Novation is the leading health care supply chain expertise and contracting company for the more than 65,000 members of VHA Inc. and UHC, two national health care alliances, Children′s Hospital Association, an alliance of the nation′s leading pediatric facilities, and Provista, LLC. Novation provides alliance members with sourcing services, as well as information and data services.
Track 3: Mobile Intelligence III
emids Technologies: Care Analytics 360 - How Healthcare Payers and Providers Can Improve Outcomes and Contain Cost

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Wednesday, January 30 | 3:30PM-4:30PM | Lafleur 2
Vinod Ethirajan, Vice President Healthcare Payers, emids
Rahul Ghate, Vice President Healthcare Business Intelligence, emids

In the era of connected healthcare, it is inevitable that payers, providers and members/patients need to collaborate to manage clinical outcomes. Providers benefit from demonstrated, measurable analytics to show improved clinical outcomes and hence, attract more patients and consequently become preferred providers to payers and employer groups. Payers benefit from lowering the overall cost of care and improving network management and become more competitive to consumers buying health insurance. Patients/members benefit from getting actionable information from both providers and payers that they can apply to better manage their chronic conditions.

In this session, emids takes a holistic view of analytics and design approaches for quality improvement through the power of shared, patient-centric information. Enabling the 360° view of data provides improved clinical care, empowering payers and providers to set competitive premium rates, influence outcomes and better medical expense forecasting.
Track 4: MicroStrategy Express
Get the Most Out of Your Workforce - Total Compensation Analysis Solutions with MicroStrategy Express | •

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Lafite Ballroom 2
Vijay Anand, Product Manager, MicroStrategy
Paystubs do not convey the extent of employer contribution to the employee′s total compensation. Employers also contribute to medical, dental, vision, and government withholdings, among other benefits. Unfortunately, payroll firms can charge upwards of tens of thousands of dollars to distribute this information to employees. Find out how MicroStrategy Express can help you publish and distribute Total Compensation statements quickly, securely, and at a fraction of the cost.
Track 5: MicroStrategy Cloud I
Tapjoy, Inc.: Monetizing Millions of Mobile Users with Cloud Business Analytics

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Chambertin 2
David Abercrombie, Technical Project Manager, Tapjoy

Tapjoy′s platform allows advertisers to reach millions of mobile devices. This generates huge volumes of interaction data that are stored in a Vertica database. Learn how Tapjoy is using MicroStrategy Cloud with Vertica to track, analyze, and distribute information to internal and external users. This presentation will also provide practical, technical advice on implementing MicroStrategy Cloud on the Vertica "Big Data" database.

Tapjoy is a mobile advertising, publishing, and recommendation platform with more than 500 million users who can earn rewards in their favorite apps by engaging with personalized advertisements.
Track 6: MicroStrategy Cloud II
Actian: Real-time BI on Social and Cloud Data

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Wednesday, January 30 | 3:30PM-4:30PM | Chambertin 1
Kevin Cox, Vice President of Corporate Marketing, Actian

In today′s competitive environment with high consumer expectation, acting quickly and decisively on insights is the key to improving customer relationships, increasing revenue, and maximizing operational efficiencies. As the digital world continues on a path of exponential growth, Real-time Business Intelligence technologies that quickly analyze social, mobile and cloud data strategically improve an enterprise′s processes as well as the ability to take tactical advantage of events as they occur. Attend this session and learn how data driven companies should be thinking about Real-time analytics to stay ahead of the game and win in a competitive environment.
Track 7: Business Analytics I
SWIFT: Commercial Rewards for Providing Insights Benefiting the Financial Community

more info »
Wednesday, January 30 | 3:30PM-4:30PM | La Tache
Bart Claeys, Senior Product Manager Business Intelligence, SWIFT
Arnaud Lejeune, Product Manager Business Intelligence, SWIFT

Today, the financial industry is facing a more diverse and unpredictable environment. Financial institutions are increasingly willing to invest in tools and services that help them navigate this environment by providing immediate access to detailed insights. Learn how SWIFT monetizes its Business Intelligence with "Watch Insights," a commercial portfolio of predefined dynamic dashboards and analyses offered to member organizations of its transaction banking network.

SWIFT is the Society for Worldwide Interbank Financial Telecommunication, a member-owned cooperative through which the financial world conducts its business operations in a standardized, secure and reliable way. More than 10,000 banking organizations, securities institutions and corporate customers in 212 countries trust SWIFT every day to exchange millions of standardized financial transactions.
Track 8: Business Analytics II
Kognitio: Big Data and MicroStrategy: Building a Bridge for the Elephant

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Wednesday, January 30 | 3:30PM-4:30PM | Margaux 1
Paul Groom, Chief Innovation Officer, Kognitio

Intelligent engineering of an agile business requires the ability to connect the vast array of requirements, technologies and data that build up over time, while avoiding the pitfalls commonly encountered on the road to giving users comprehensive, yet nimble business analytics with MicroStrategy. The Google generation armed with iPads, Droid Phones bring big bold ideas on how "Big Data" will solve the new wave of business problems; traditional users know that addressing them requires more than just embracing the buzzwords like "sentiment", "R" and "Hadoop." Overall success requires building a bridge between the stable, proven, mature BI solutions in place today with the disruptive new world. Enabling deeper analytics, predictive modeling, social media analysis in combination with scalable self-service dashboards, reporting and analytics is no longer an idea but a MUST DO. This informative presentation describes these business challenges and how an organization leveraged the Kognitio Analytical Platform under MicroStrategy to build such a bridge.
Track 9: Business Analytics III
Facebook: Pushing MicroStrategy to the Limit, The Hacker Way

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Mouton 2
Bryan Brandow, Data Engineer, Facebook
Ashish Shah, Data Engineer, Facebook

At Facebook, hacking means building something quickly and testing the boundaries of what can be done. Come see the unique and innovative ways that Facebook has pushed MicroStrategy to the limit, utilizing out-of-the-box tips and tricks that can be easily replicated at your company.

Founded in 2004, Facebook′s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what′s going on in the world, and to share and express what matters to them.
Track 10: Business Analytics IV
InfoCepts: Is your CEO on your back for his Daily Revenue Report being late again? Tips and Techniques on how to better monitor, manage and optimize your MicroStrategy System.

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Mouton 1
Shashank Garg, Co-founder and Managing Partner, InfoCepts

Do you often reach your office in the morning to be flooded with complaints like: "I received my daily revenue reports an hour late today. What is going on?" - Store Manager.

"I wish I had a single view of all the key system parameters of my MicroStrategy Environment". – BI Director

"We have so many MicroStrategy user licenses and I′ don′t have clarity on how effectively they are being used" – CIO

If these are some of the challenges that you face while managing your MicroStrategy environment then come and learn how we have helped our customers overcome such challenges. This session will highlight the top 10 issues faced by most MicroStrategy System owners and provide practical tips to tackle these issues. Our tips include:
- How to use Integrity Manager and Enterprise Manager effectively
- How to set up an automated and effective monitoring and alerting system
- How to detect security breaches in MicroStrategy reports
- How to manage MicroStrategy licenses effectively
- How to analyze key system parameters for better capacity planning
- How to optimize your environment to achieve up to 30% cost savings
Each attendee will receive these helpful guides:

Top 10 Performance Optimization tips for tuning your MicroStrategy system

A list of key metrics useful for any MicroStrategy Administrator, their definitions, instructions on how to collect the data using scripting and how to use the metrics for key decisions.

For eight years at InfoCepts (founded by two former MicroStrategists) we have delivered on the promise of MicroStrategy′s software. Our tried and tested process oriented approach has delivered award winning Dashboards and exceptional ROI via our onsite/offshore delivery model. Our services span from high quality Mobile Apps, Dashboards to complete end-to-end business intelligence development and support using a host of technologies. Customers that we have had the privilege to work for range from larger organizations such as PetSmart, NBC, Nielsen, Toys R Us and Publicis, to a host of small to medium sized organizations including numerous MicroStrategy OEMs.
Track 11: MicroStrategy Wisdom
Vision Critical: Your Business Decisions: Growing or Damaging Your Brand?

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Wednesday, January 30 | 3:30PM-4:30PM | Palmer
Ryan Barker, Executive VP, Marketing and Decision Analytics, Vision Critical

Understanding the current and future economic value of your brand portfolio is key to making sound business decisions. However, existing methods for determining the value of your brand, or whether or not your product is actually delivering on its promises, only provide lagging indicators. These rarely provide the insight required to decide which of your business levers to pull. Hear how Vision Critical uses Wisdom technology to provide marketing teams with the insights they need to maximize performance and value – for individual brands and across the entire portfolio.

Vision Critical builds online platforms that facilitate two-way communication with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intent
Track 12: MicroStrategy Alert
Delight Your Customers and Increase Your Share of Wallet – Deploy a Mobile Customer Loyalty Program | • •

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Petrus 2
Lou Martinage, Senior Product Manager, MicroStrategy
David Bieber, Analyst Industry & Solutions Marketing, MicroStrategy

MicroStrategy Alert offers a complete personalized mobile-social loyalty application that will delight your customers and increase your share of their wallets. In this session, you will learn how MicroStrategy Alert can enable you to run loyalty programs that are more effective and much less expensive; use social-based targeting to increase relevance of your loyalty system and offers; and reward your customers for their social loyalty" by awarding points when they share or "like" your products.
Track 13: MicroStrategy Usher
Eliminate Cards and Passwords to Create a More Secure, Profitable, and Customer Focused Financial Institution

more info »
Wednesday, January 30 | 3:30PM-4:30PM | Petrus 1
Stephen Bruggers, Vice President, Financial Services Solutions, MicroStrategy
Rebecca Parks, Associate Product Manager, MicroStrategy

Financial institutions must constantly compete for customers and must protect their cyber assets from attack. Mobile Identity technology from Usher can provide new customer conveniences such as dematerializing bank cards and making it easier to do business with banks. At the same time, mobile identity can also radically improve the cyber security of a financial institution by providing a more secure and convenient way to access online banking. In this session, learn how financial institutions can reduce risk, protect against attacks, improve the consumer experience, and grow their revenues by employing the latest innovative mobile digital identity solutions.

16:45 - 17:45

Session 8 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Parallon Business Solutions: Leveraging MicroStrategy Mobile to Build a Successful Revenue Cycle Management App

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Margaux 2
Dr. Michael Taylor, Manager of Business Intelligence, Parallon Business Solutions

Parallon′s first mobile application, developed with MicroStrategy, helped obtain their first client by developing a Revenue Cycle Management application. This executive application is used to monitor Accounts Receivables (AR) to Cash measurements via an integrated and branded application portfolio. It also provides understanding of payor, denials, and impacts of AR on Cash across the organization′s span of control. Previously this information was found on seven different dashboards and did not have the "wow factor" that one would like to provide to external-facing clients. Hear about Parallon′s journey from a "green field" to a mobile success story, and how other companies can leverage the Mobile app development platform to deliver detailed and integrated analysis of financial information to their end user communities.

Parallon Business Solutions, LLC, headquartered in Franklin, Tenn., is committed to transforming the business of healthcare. Over the last 12 years, Parallon′s shared services solutions have been developed and proven in 250 hospitals and 2,000 non-acute care providers across the country. Through its five business units, Parallon provides revenue cycle and business process expertise, workforce management solutions, supply chain services, complete information technology services.
Track 2: Mobile Intelligence II
Guess: Enabling Real-Time Mobile BI with a Next-Generation Big Data Analytics Platform

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Lafleur 1
Bruce Yen, Director of Business Intelligence at Guess, Inc.
Michael Relich, CIO at Guess, Inc.

Mobile BI is delivering tangible benefits for companies across all industries, including retail. Delivering a world-class mobile BI program requires solid planning and the right tools, including advanced mobile visualization and reporting, as well as a next-generation analytics platform capable of delivering real-time performance for mobile applications. In this session, Guess, Inc. will show how they have leveraged MicroStrategy and the HP Vertica Analytics Platform to create multiple Mobile BI apps that deliver powerful, impactful and easy-to-use analytics to diverse groups of users. Learn how their MicroStrategy and HP Vertica Analytics Platform empowers Guess for the next big wave of advanced analytics leveraging Big Data.
Track 3: Mobile Intelligence III
Beat Amazon and Google with Revolutionary Retail Apps For Your Store Operations

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Lafleur 2
Frank Andryauskas, Vice President, Retail Industry Solutions, MicroStrategy
Greg Girard, Program Director, Merchandising and Marketing Strategies and Retail Analytics, IDC Retail Insights

Retailers are moving beyond the "Fear of Showrooming" to what IDC has defined as the "Renaissance of the Store". The converging Mobile and Social Waves are generating a wealth of consumer touch point information. Applying analytics to this touch point information as well as traditional loyalty and transaction data from all channels delivers extreme value for consumers and retailers. This serves as the foundation for a true omni-channel brand experience, leveraging mobile to bring the best of the digital online experience inside the store, or anywhere the consumer chooses to be. In this session, we will discuss how retailers are utilizing MicroStrategy solutions to deliver a richer, more convenient, more relevant shopping experience to their customers, while achieving more persistent customer loyalty and higher asset and labor productivity.
Track 4: MicroStrategy Express
Impress the Corner Office - Build a Mobile App for Executive Management in 3 Easy Steps (Express Workshop 2) | •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Lafite Ballroom 2
Jessica Murguia, Product Manager Analyst, MicroStrategy

This is a BYOL (bring your own laptop) hands-on workshop in which participants will use MicroStrategy Express to build a mobile intelligence app that combines reports and dashboards with multimedia content. The workshop is designed for business and IT people and does not require technical skill or prior expertise with business intelligence software. Members of the MicroStrategy Express product team will be on hand to answer questions. Participants must bring their own laptops.
Track 5: MicroStrategy Cloud I
Salesforce.com and MicroStrategy: Optimize Your Sales, Service, and Marketing Engine | • •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Chambertin 2
Anand Ladda, Principal Program Manager, MicroStrategy

Salesforce.com provides powerful and flexible cloud based solutions to manage the sales, marketing, and services lines of business. However, businesses struggle to effectively analyze and act on the information in Salesforce.com because it is not combined with their internal corporate data. In this session, learn how MicroStrategy Cloud offers the perfect platform for salesforce.com-based BI apps using built-in connectors to salesforce. Find out how MicroStrategy Multi-source capability, lets organizations combine information from multiple enterprise databases with salesforce data to create a single view, allowing businesses to measure and optimize the effectiveness of their sales, marketing and support functions.
Track 6: MicroStrategy Cloud II
Enova Financial: How Cloud BI Fits Into Startup Data Management

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Chambertin 1
Steven Ligeza, Senior Manager of Data Services, Enova Financial

Implementing a full BI environment can be complicated but the cloud simplifies this process, with quick setup and easy start-to-finish development handled by experts. Join us as we give an overview of taking a company′s data and BI from a startup paradigm to that of a managed data ecosystem.

As a global finance resource service for underserved consumers, Enova operates a portfolio of businesses that offer a variety of online credit products and services to people across the globe.
Track 7: Business Analytics I
Reveal Geographic Insights that Drive Ground-Breaking Location-Based Marketing and Promotions | • •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | La Tache
Brandon Hogan, Product Manager Analyst, MicroStrategy

Today, more than ever, organizations are focusing on analyzing geographical data to uncover new marketing and sales opportunities. This session will explain the various mapping technology options available in MicroStrategy. We will cover the features, extensibility, licensing requirements, and overall integration capabilities with Google Maps and ESRI Maps.
Track 8: Business Analytics II
eBay: Delivering Advanced Analytics to a Diverse User Community

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Margaux 1
Mark Govostes, Senior Manager, BI Development, eBay Inc.
Annette DeMarco, Senior Manager, MP Analytics Program, eBay Inc.

Business users, analysts, and executives all require constant streams of relevant and impactful analytics to help them work more effectively. But some need insight delivered to them in a consistent, easy-to-use format while others require more advanced, self-serve capabilities. Join eBay as they share lessons learned from delivering business analytics across a diverse user community, along with best practices in mobile and web-based dashboard development. With more than 100 million active users globally (as of Q4 2011), eBay is the world′s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses.
Track 9: Business Analytics III
ESRI: Curing the Analytics Blind Spot – Location Analytics and BI

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Mouton 2
Chris Ovens, Co-founder and CEO, SpotOn Systems

Maps are ubiquitous in our world today, and your BI users want them in reports and easy-to-use dashboards. But while more than 80% of business data contains a geographic component, most organizations don′t take full advantage of it and they end up creating an "analytics blind spot." Using mapping visualization with traditional BI delivers information more effectively; allowing users to see trends and relationships they would miss in traditional tables and charts. In this session full of real world examples, learn how using Location Analytics can be seamlessly integrated with mission-critical business analytics to drive insight, understanding, and decision-making. We will delve into the capabilities of enterprise Location Analytics, including the following key components:
- Mapping visualization
- Spatial analytics
- Geographic data enrichment
In addition, we′ll show how combining Location Analytics with BI can answer questions that are vital to the enterprise, such as:
- Who are my best customers?
- What do they buy?
- What else should I know about them?
- Where can I find more customers like them?
This presentation will show how integrating Location Analytics into your BI strategy will yield actionable insights that can help drive your business.
Track 10: Business Analytics IV
Why MicroStrategy Succeeds Where SAP Business Objects and IBM Cognos Fail | •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Mouton 1
Ani Jain, Program Manager Competitive Sales Programs, MicroStrategy

Many organizations are upgrading from their old Business Objects and Cognos implementations to MicroStrategy for the improved data visualizations, analysis, and interactivity that MicroStrategy offers. The change to MicroStrategy provides IT professionals with a more powerful technology that simplifies their work and costs much less to operate. Come to this session to see how easy it is to upgrade from Business Objects and Cognos to MicroStrategy and learn about our customers′ experiences.
Track 11: MicroStrategy Wisdom
Market Research that Delivers Real-Time Consumer Insights | •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Palmer
Alma Martin del Campo, Product Manager, MicroStrategy

Wisdom provides businesses with an extensive, accurate and up-to-date set of consumer data to improve a wide range of marketing activities including brand management, database marketing, media planning, competitive analysis, advertising and social media marketing. Whether you work in marketing, research, or product development, learn how Wisdom can provide you with valuable and compelling insights for day-to-day decision making
Track 12: MicroStrategy Alert
Deploy a World-class Mobile-Social Application to your Retail Consumers in a Matter of Weeks | •

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Petrus 2
Lou Martinage, Senior Product Manager, MicroStrategy

Amazon, Google, and Apple have diverted tens of billions of dollars in profit from retailers over the past several years, not because they are great retailers, but because they are great at software. With a great mobile commerce app, a retailer can level the playing field against the industry giants, but only if their app is truly exceptional. With the Alert Mobile Commerce app, a retailer can roll out a branded, state-of-the-art mobile commerce app in a matter of weeks. In this session, retailers will learn how they can deliver a complete brand experience to their customers′ fingertips that includes a mobile storefront, targeted promotions, social loyalty, and digital receipts.
Track 13: MicroStrategy Usher
Why Every Current Cyber Security System Is Destined to Fail

more info »
Wednesday, January 30 | 4:45PM-5:45PM | Petrus 1
Nick Orser, Associate Product Manager, MicroStrategy

Threats to enterprise and customer security surround us, and companies spend millions of dollars each year in efforts to combat cybercrime. Yet, on average, companies are preventing less than 70% of attacks. Passwords are the weak links in the cyber security chain, allowing even the most "secure" networks to be exploited and all companies are at risk of failed cyber security in the face of new attacks. Find out about cutting-edge new tools that can protect your enterprise and prevent failure of your cyber security program.

17:45 - 19:00

Regional Networking Receptions

Thursday, January 31

08:00 - 16:30

Conference Registration & Information

08:30 - 09:30

Continental Breakfast

09:00 - 12:30

Introduction to Mobile BI Workshop^*

09:30 - 10:30

Session 9 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
How to Deliver Lightning Fast Apps That Optimize Your Company′s Performance | • • •

more info »
Thursday, January 31 | 9:30AM-10:30AM | Margaux 2
Martha Garcia Villalon, Product Manager, MicroStrategy

Performance requirements for mobile documents and dashboards are more rigorous than the requirements for documents running on MicroStrategy Web or Desktop clients. This difference can be attributed to the fact that mobile clients must compensate for slower Wi-Fi and 3G networks and memory constraints. Because of these limitations, MicroStrategy recommends implementing the performance tuning strategies outlined in this session to deliver high performing mobile apps to your mobile end users.
Track 2: Mobile Intelligence II
Domino′s Pizza: Strike Out to Quick Strike: Our Evolution of Business Intelligence

more info »
Thursday, January 31 | 9:30AM-10:30AM | Lafleur 1
Matthew Walls, Vice President of Business Intelligence and Data Warehouse, Domino′s Pizza

For over 50 years, Domino′s Pizza has been on the innovative edge of the pizza business, except for business intelligence. Last year, Domino′s decided to call a mulligan and rebuild their entire data warehouse, with MicroStrategy as a key component of that rewrite. The team from Domino′s will take attendees through that evolution, including their mobile development and how they have leveraged MicroStrategy QuickStrike and Transaction Services to enable field leaders through MicroStrategy.

Founded in 1960, Domino′s Pizza is the recognized world leader in pizza delivery. Domino′s is listed on the NYSE under the symbol "DPZ" and operates over 10,000 stores worldwide.
Track 3: Mobile Intelligence III
Cisco: Actionable BI – Driving Business Impact with the Information Value Chain

more info »
Thursday, January 31 | 9:30AM-10:30AM | Lafleur 2
Anca van Assendelft, Global Lead Customer Business Transformation, Cisco

How actionable is your Business Intelligence (BI)? For most companies and organizations it is no longer important to just mobilize their applications – especially their BI, e.g. in the form of dashboards and exception alerts. Given the changes in "how we get work done," and how people expect to communicate instantly, it is increasingly becoming critical to have an "Actionable BI" capability that includes collaboration capabilities. This capability is in part about having "easy one click access to anyone or anything" – the ability to take real time, collaborative action completing the "Information Value Chain." We will explore, by the way of examples and use cases, how companies across various industries are driving business impact and value with this capability – whether on the manufacturing floor, in the retail store aisle or from the patient hospital room.
Track 4: MicroStrategy Express
Shaping Tomorrow′s Business Leaders: MicroStrategy Express at American University

more info »
Thursday, January 31 | 9:30AM-10:30AM | Lafite Ballroom 2
William DeLone, Professor of Information Systems, American University
Kamalika Sandell, Associate CIO, Office of Information Technology, American University

Using BI software to teach data analytics in an academic program is a task that requires expert resources and painstaking classroom setup. Find out why the MBA students and faculty at Kogod School of Business at American University chose MicroStrategy Express to overcome these problems and created a rich, hands-on learning experience.

American University′s Kogod School of Business is one of the leading business schools in Washington, D.C. Dedicated to providing an interdisciplinary business education, Kogod offers market-driven undergraduate and graduate degree programs. Kogod′s diverse faculty are distinguished scholars and accomplished professionals with both research and real-world experience. Our global network of alumni and students recognize that purpose and profit are not at odds and are driven to make a difference within organizations and the world at large.
Track 5: MicroStrategy Cloud I
Ingram Micro: Sales and Marketing Analytics with MicroStrategy Cloud for High Tech Distributions

more info »
Thursday, January 31 | 9:30AM-10:30AM | Chambertin 2
Reeto Mookherjee, Director Business Intelligence Center, Ingram Micro

Ingram Micro′s Business Intelligence Center (BIC) has developed a number of internal and external-facing data applications using MicroStrategy Cloud. These applications push actionable sales and marketing analytics and insights to Ingram Micro′s field reps, the marketing managers, and inside reps. Hear about Ingram Micro′s best practices, why they chose to take advantage of MicroStrategy PEP licenses, and how they developed five apps on MicroStrategy Cloud within five months, with no prior MicroStrategy experience. Ingram Micro Inc., a Fortune 100 company, is the world′s largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions.
Track 6: MicroStrategy Cloud II
A Cloud BI Solution That Will Save You Millions of Dollars – A TCO Analysis | • •

more info »
Thursday, January 31 | 9:30AM-10:30AM | Chambertin 1
Altaz Bhanji, Senior Manager Product Marketing, MicroStrategy

Cloud based BI applications promise to eliminate up-front capital expenditures and change the traditional cost structure of delivering BI solutions. In this session, learn how to build the business case for cloud-based BI. We will present a complete comparative model for assessing the cost of a BI project given the two alternatives – a traditional on-premises approach and a cloud- based platform-as-a-service (PaaS) approach. This spreadsheet model will be available to attendees after the session.
Track 7: Business Analytics I
Syncsort: Reducing Data Integration Costs and Accelerating Development for Better, Faster BI at Leading Healthcare Organization

more info »
Thursday, January 31 | 9:30AM-10:30AM | La Tache
Brent Lautenschlegar, AVP Information Management, HCA
Bhaskar Ramakrishnan, Syntel Inc. Engagement Manager, HCA Account
Jorge A. Lopez, Data Integration & Product Marketing and Strategy, Syncsort

Healthcare organizations are facing exponential costs and constantly-changing regulations. In this highly competitive environment, timely, accurate information is critical to improve care and provide the highest quality service, while reducing costs at the same time. In this case study, Brent Lautenschlegar, AVP of Information Management at HCA - the nation′s leading healthcare services provider- and Bhaskar Ramakrishnan, Engagement Manager at Syntel, will share their experiences replacing the company′s legacy ETL platform to improve performance, accelerate development time, and lower costs to better align the organization′s BI strategy with the strategic objectives of the business.
Learn how MicroStrategy users can leverage Syncsort DMExpress to reduce the cost and complexity of data integration to:
- Remove barriers for wider BI deployments.
- Lower TCO of data integration to shift more resources to value-added BI initiatives.
- Accelerate your BI initiatives.
- Maximize the return on your MicroStrategy investment.
Track 8: Business Analytics II
Deliver High Performance Dashboards that Enhance Line-of-Business Productivity | • •

more info »
Thursday, January 31 | 9:30AM-10:30AM | Margaux 1
Kristen Larson, Product Manager, MicroStrategy

Being able to see the data from a dozen individual reports in a single cohesive dashboard has proven to be immensely popular with business users. So organizations are creating dashboard apps at a record pace. But without following good design rules, these new super dashboards can take minutes to run. Come and learn how even the most non-technical developer can design high-performance dashboards, instantly accessible through email, Office, Mobile, Web, or even offline. This session is essential for every enterprise report and dashboard developer.
Track 9: Business Analytics III
MicroStrategy and VMware: Inside the MicroStrategy Cloud, Architecture, Business Drivers, and Success Stories

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Thursday, January 31 | 9:30AM-10:30AM | Mouton 2
Gilbert Lau, Partner Architect, VMware

The MicroStrategy Cloud makes analytics available to the masses and is proof positive that the Software-Defined Data Center is reality. Through their thought leadership MicroStrategy is pioneering this Business and IT transformation by leveraging VMware technologies to the fullest. Analytic workloads are the perfect workloads to virtualize due to their transient nature. Using the VMware vCloud Suite the MicroStrategy Cloud provides flexibility and elasticity to meets customer needs, especially in times of high demand. This session will discuss the business and technical challenges which MicroStrategy was able to overcome using VMware′s technology. We will also cover the VMware vCloud Suite used to deliver the Software Defined Data Center and how MicroStrategy utilized the various components of that suite.
Track 10: Business Analytics IV
Maximize Business Efficiency with Speed-of-Thought Response Time | • •

more info »
Thursday, January 31 | 9:30AM-10:30AM | Mouton 1
Suhrud Atre, Product Manager, MicroStrategy

MicroStrategy OLAP Services is the transparent in-memory technology that delivers significantly enhanced analysis and speed-of-thought performance. Don′t miss this session where you will learn to use in-memory BI as an accelerator that can deliver over 275,000 reports per hour with average response times of less than 2 seconds per report.
Track 11: MicroStrategy Wisdom
Use Facebook, LinkedIn, Twitter to build a True 360 Degree View of Your Customer | • • •

more info »
Thursday, January 31 | 9:30AM-10:30AM | Palmer
Joël Lebrun, Senior Director Program Management, MicroStrategy

Social networks contain a trove of valuable personal data, which when combined with private data residing in companies′ databases, and with publicly available data from other cloud networks, can fulfill the promise of a true 360 degree view of past, current, and future customers. Learn how businesses can connect these sources of data in a way that provides meaningful and actionable insight.

10:45 - 11:45

Session 10 - Click here to select- You did not select a track

Track 1: Mobile Intelligence I
Eagle Investment Systems: Mobile Opportunities in Investment Management

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Thursday, January 31 | 10:45AM-11:45AM | Margaux 2
Ravikiran Dharmavaram, Director Data Management, Hexaware Technologies
Terry Jenkins, Product Manager Information Delivery, Eagle Investment Systems
Danielle Newland, Product Manager Data Management, Eagle Investment Systems
Steven Yampolsky, Principal Consultant, Eagle Investment Systems

Institutional investment managers are just beginning to pursue their opportunities in mobile business intelligence, but the momentum is building. Eagle Investment Systems, a new MicroStrategy OEM partner serving this industry, is collaborating with one of its mutual fund clients, a premier Canadian-based global mutual fund manager, to develop a mobile application that takes the mutual fund institutional sales process to the next level. Discover how Eagle is using MicroStrategy to enable executives, portfolio managers and analysts to access and consume vital business information anytime, anywhere with high usability and greater insights. Eagle Investment Systems is committed to helping financial institutions worldwide grow assets efficiently with its innovative portfolio management suite of data management, investment accounting and performance measurement solutions that are delivered over its secure private cloud, Eagle ACCESS^SM. Eagle Investment Systems LLC is a subsidiary of BNY Mellon. Additional information is available at www.eagleinvsys.com.
Track 2: Mobile Intelligence II
Save Time and Money - Design It Once and Deploy to Apple iOS AND Android | • •

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Thursday, January 31 | 10:45AM-11:45AM | Lafleur 1
Andrea Schiller, Product Management Associate, MicroStrategy

Accommodating different aspect ratios, operating system versions, and screen sizes provides a difficult challenge for app mobile app developers. MicroStrategy Mobile is designed specifically to allow you to design one app and deploy it across multiple operating systems and device aspect ratios. Attend this session to learn how to use the MicroStrategy Mobile to design your apps for universal deployment across iPad and Android tablets, and iPhone and Android smartphones.
Track 3: Mobile Intelligence III
Amazon: From Analytics to Intelligence: the Story of Big Data in the Cloud

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Thursday, January 31 | 10:45AM-11:45AM | Lafleur 2
Matt Wood, Principal Data Scientist, Amazon

While data analytics and business intelligence promise greater depth of vision into our businesses, that foresight has often been blurred by traditional, static infrastructure. In this presentation, we will discuss how utility computing environments can accelerate analysis, while dramatically decreasing the cost and complexity of collecting, computing and collaborating around data sets of any size. Using real world case studies, we will discuss the important indicators for successful adoption of data warehousing in cloud environments to help re-invent how your organization interacts with technology.
Track 4: MicroStrategy Express
Analytics to the Masses - Deliver Personalized Dashboards to Thousands Without Breaking a Sweat (Express Workshop 3) | • •

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Thursday, January 31 | 10:45AM-11:45AM | Lafite Ballroom 2
Vijay Anand, Product Manager, MicroStrategy

This is a BYOL (bring your own laptop) hands-on workshop in which participants will use MicroStrategy Express to schedule the delivery of personalized reports and documents. The workshop is designed for business and IT users with some experience developing reports in MicroStrategy. Members of the MicroStrategy Express product team will be on hand to answer questions. Participants must bring their own laptops.
Track 5: MicroStrategy Cloud I
The High Security Cloud Solution | • • •

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Thursday, January 31 | 10:45AM-11:45AM | Chambertin 2
Rob Carey, Senior Engagement Manager, MicroStrategy

Organizations understand that the Cloud can provide BI solutions at a pace and cost that is transformational. However, many have held back in the past due to concerns about the security of their data on the Cloud. MicroStrategy Cloud mitigates this risk with state of the art intrusion detection, firewalls, multi factor authentication and other protective measures to ensure that customer data is always protected and isolated. The level of data and application security with MicroStrategy Cloud is higher than most on-premise deployments. In this session, you will learn about MicroStrategy Cloud′s unique and powerful security model and how customers are kept isolated and secure.
Track 6: MicroStrategy Cloud II
Angel.com: Don′t Lose the Forest for the Trees - How to Leverage the Power of BI Analytics for Complete Transparency into Your CX

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Thursday, January 31 | 10:45AM-11:45AM | Chambertin 1
Piyush Patel, Senior Manager Business Intelligence Engineering, Angel.com Inc.

So often we get marred down in the details of an issue that we lose sight, or in some instances don′t even have a view, of the big picture. Today, organizations are driven to reduce customer churn and reevaluate how they manage customer interactions. Enterprises must out-think and out-execute the competition to earn and retain their customers′ business. But how can enterprises achieve this without complete end-to-end transparency of their customer experience? Learn how Angel leveraged MicroStrategy Cloud for its CX Analytics solution to help clients and partners measure the quality and effectiveness of their customer interactions so they can improve the overall customer experience.

Angel, a subsidiary of MicroStrategy (NASD: MSTR), is a leading provider of cloud-based Customer Experience (CX) solutions for Interactive Voice Response (IVR) and Contact Centers. These solutions enable mid-market and enterprise organizations to quickly deploy voice, SMS, chat, mobile and Business Intelligence (BI) applications that all put the CX First. Angel′s solutions are built on an on-demand, software-as-a-service (SaaS) platform and require no investment in hardware, software or human resources. For over a decade, customers worldwide turn to Angel′s solutions to delight their customers and their bottom line.
Track 7: Business Analytics I
PPL: Using Big i-Cubes to Deliver Insight at the Speed of Thought

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Thursday, January 31 | 10:45AM-11:45AM | La Tache
Dev Dassarma, Consulting Application Developer, PPL

How can BI performance stay high with many silos of data to integrate and report on? For PPL, the answer is "cubes" – 30 GB cubes, used every day. Find out how PPL applied MicroStrategy Professional Services-recommended best practices to create an environment that sustains large cubes, powering speed-of-thought analysis among 2,500 users.

Headquartered in Allentown, Pa., PPL controls or owns about 19,000 megawatts of generating capacity in the United States, sells energy in key U.S. markets and delivers electricity and natural gas to about 10 million customers in the United States and the United Kingdom.
Track 8: Business Analytics II
Deliver Federated Enterprise BI Environments 10x Faster with Architect and Multi-source | • •

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Thursday, January 31 | 10:45AM-11:45AM | Margaux 1
Hajar Alaoui, Analyst Market Intelligence, MicroStrategy

Learn how and why MicroStrategy projects are now 10x faster to architect using MicroStrategy Architect′s graphical interface that auto-recognizes business attributes, relationships and metrics from heterogeneous data sources. Then dive deep into MicroStrategy′s heterogeneous data joining capability using the multisource option that can pull data from relational, multidimensional, operational, and flat-file sources and combine them into a classic MicroStrategy grid report that can be used for graphs, enterprise reports, dashboards, and visual data analysis.
Track 9: Business Analytics III
Kelly Blue Book: Strategies to Spark Your Users′ Imaginations

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Thursday, January 31 | 10:45AM-11:45AM | Mouton 2
Ryan Wright, Manager Data Management, Kelley Blue Book

Even after a textbook Business Intelligence deployment, user adoption can plateau, limiting the solution′s value to the organization. The cause? Failure to effectively capture users′ attention. Learn how effortless, in-house development of mobile reports sparked the interest and imagination of users at all levels and across all areas of the Kelley Blue Book organization.

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.
Track 10: Business Analytics IV
Improve Service Levels by Monitoring Your MicroStrategy Applications More Effectively | •

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Thursday, January 31 | 10:45AM-11:45AM | Mouton 1
AJ Rice, Analyst Market Intelligence, MicroStrategy

MicroStrategy Enterprise Manager analyzes your MicroStrategy Intelligence Server and project usage in a MicroStrategy BI project. MicroStrategy Enterprise Manager now includes new usage statistics, and new dashboards which provide enhanced operational detail. Learn how to use MicroStrategy Enterprise Manager to identify tuning opportunities and improve service levels. See what statistics should be collected to effectively monitor usage and ensure speedy reporting.
Track 11: MicroStrategy Wisdom
Fuzzy Logix: Business Insights from using Analytics on Social Media Data

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Thursday, January 31 | 10:45AM-11:45AM | Palmer
Partha Sen, CEO, Fuzzy Logix

The use of analytics on social media data can yield meaningful insights into customer behavior. With this information, companies can target customers effectively, and therefore drive growth and revenue. During the presentation, we′ll show how to mine an enormous amount of social media data using MicroStrategy and in-database analytics to find and leverage these valuable insights.

Fuzzy Logix is a leading high-performance analytics company for big data. Our software products perform 100X to 1000X faster than conventional solutions, are highly scalable, and easy to use. Our solutions are used by companies in the healthcare, life sciences, retail, telecommunications, digital media and financial services industries.

11:45 - 13:30

Lunch

13:30 - 16:30

Technology Futures Presentation^**

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