Amsterdam
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Join us for the MicroStrategy Business Intelligence Symposium in Amsterdam on September 9, 2009. Don′t miss this exciting opportunity to enhance your business intelligence proficiency, share ideas, and hear what successful companies have learned from their BI deployments.
All-New MicroStrategy 9 Technical Sessions: Our dashboard reporting and advanced development tracks now feature brand-new content on our recently released MicroStrategy 9 platform! Don′t miss out!
In these sessions, business users, BI project managers and developers will learn how to use MicroStrategy 9 to build dynamic dashboards and reports to analyze and monitor their business performance. See how MicroStrategy 9’s self-service capabilities and enhanced usability have significantly improved the overall BI experience. Learn how to interact with and create pixel-perfect enterprise reports, dashboards, personalized alerts that drive report deliveries, grid and graph reports, filters, thresholds, prompts and derived elements with MicroStrategy 9.
Session 1 – Discover the New MicroStrategy Web User Experience
Experience the new MicroStrategy Web user interface that sets the standard for interactive data analysis, self-service, and ease of use. Learn all about the improved usability, navigation, collaboration, and analytical capabilities and discover how to build Prompts, Filters, Thresholds, and rich Graphs.
Session 2 – Quickly and Effectively Building Dashboards – MicroStrategy Report Services
Learn how easy it is to build effective and appealing dashboards that employ the latest data visualization techniques. This session will demonstrate the latest MicroStrategy 9 advances for dashboard creation including preformatted, reusable, and portable dashboard templates; smart design assistants; inherited and linked formatting to underlying reports; and a dashboard layout structure.
Session 3 – Monitoring Business Performance with Alerts and Proactive Report Delivery to E-mail, Printers, File Servers – MicroStrategy Distribution Services
New in MicroStrategy 9, MicroStrategy Distribution Services securely and efficiently distributes personalized reports and dashboards via e-mail, print or file delivery. See how this new product empowers end-users and administrators to subscribe themselves and others to receive reports and dashboards. Learn about MicroStrategy Distribution Services’ multi-platform support, load balancing capabilities, configuration management, and comprehensive monitoring capabilities.
Session 4 – Building Interactive Enterprise Reports – MicroStrategy Report Services
Learn how to create highly formatted enterprise reports and statements that may be hundreds of pages long. This session will demonstrate the latest MicroStrategy 9 advances for enterprise report creation including Pixel-Perfect What-You-See-Is-What-You-Get (WYSIWYG) design and formatting; user interactivity including drilling and workflows; pagination control, section grouping, horizontally repeating sections, pdf navigation and bookmarks; and inserting a table of contents and watermarks. Also new, MicroStrategy 9 multi-layout enterprise reports allow many developers to work on a single enterprise report for faster, distributed development.
Track 2: Advanced Development
Application developers will learn how to rapidly design high performance BI applications. Learn about the new MicroStrategy 9 capabilities including graphical project creation, In-memory ROLAP, heterogeneous data access using MultiSource, update packages for change management, change journaling for distributed application development, and a new Eclipse plug-in that simplifies user interface customizations.
Session 1 – Accessing Heterogeneous Data Sources Using the MicroStrategy MultiSource
Using the new MicroStrategy MultiSource, data from relational sources such as data warehouses, operational systems, and even flat-files can be combined into a MicroStrategy report that can be used for a graph, enterprise report, or dashboard. MicroStrategy MultiSource uses a unique push-down technology to optimize data joining performance.
Session 2 – Rapidly Building and Efficiently Maintaining your BI applications – MicroStrategy Architect and Object Manager
Effective BI report development, continual refinement, and ongoing maintenance require efficient communication between users, developers, architects, and administrators. New in MicroStrategy 9, MicroStrategy Architect’s graphical interface and auto-recognition of business attributes and facts makes project creation much quicker. Also new in MicroStrategy 9, MicroStrategy Object Manager’s new Update Packages facilitates distributed development through wholly contained object migration files. Lastly, MicroStrategy 9’s new Change Journaling tracks any changes to any metadata object and allows developers to collaborate for efficient application development.
Session 3 – Developing High-Performance In-Memory BI Applications – MicroStrategy OLAP Services
New in MicroStrategy 9, MicroStrategy OLAP Services delivers significantly enhanced analysis and performance with its new in-memory BI capabilities. Learn how to design In-memory ROLAP Cubes that work with security filters and prompts to return reports lightning fast. Understand how Dynamic Sourcing automatically chooses the best cubes to fulfill report requests as quickly as possible. See how OLAP Services enhances analysis through drilling, derived metrics, filtering, derived elements, and report linking.
Session 4 – Managing Customizations and Upgrades through MicroStrategy’s Web Customization Editor for Eclipse
New in MicroStrategy 9 is an Eclipse plug-in to create and upgrade customizations to MicroStrategy Web. This new plug-in understands and interprets the MicroStrategy Web architecture so you can create many customizations that do not require software coding. The new plug-in creates modular customization packages that can easily be deployed, updated, unapplied, and migrated to future versions. Learn and see how to create these modular customizations with the new MicroStrategy Web Customization Editor for Eclipse.
Track 3: Industry Best Practices: Deployment Strategies and Solutions
Successful companies in every industry are improving their business operations with better business decisions when they use MicroStrategy for reporting, analysis, and business monitoring solutions. Learn how leading companies developed their BI strategies, successfully deployed multiple projects across their enterprises, and achieved return on their BI investment.
Session 1 – Sanofi-Aventis: How BI is empowering the sales and marketing organization
The BI mission is to develop the analysis method to support the decision-making in accordance with the strategy of the company. The Belgian sales & marketing BI project uses all the power of MicroStrategy platform to sustain the users in their daily job through a efficient web platform, dynamic dashboards & scorecards and proactive alerts.
Jean-Jacques Hertens - BI Coordinator / SIMS Manager, Sanofi-Aventis
Session 2 – The Adventure of meeting Users Requirements @ Generali Employee Benefits Network
A drive through the historical details on how the users’ requirements changed in time and how the GEB BI Team solved the challenges of satisfying each new and more sophisticated request. Demos of some implementations will support the story. A description of the next generation of users’ needs and wishes within the organisation will conclude the presentation.
Giovanna Tiberini, Head of Business Intelligence Unit, Generali Employee Benefits
The Generali Employee Benefits Network (GEB) is the Employee Benefits’ specialist inside the Generali Group. GEB offers the entire range of and products and services multinational employers may need for their personnel, from off-shore & transnational arrangements for mobile employees and expatriates, to sophisticated pooling or captive agreements. GEB operates through a network of more than one hundred insurers across more than eighty countries.
Session 3 – 2organize: Reporting and dashboarding for campaign effectivity optimization
′Reporting and dashboarding for campaign effectivity optimization′ will give you insight in the use of MicroStrategy for optimizing a customer lifecycle management program for Enterprise customers at a large international Telco.
Jo Jansen, Senior Project Manager/Consultant, 2organize
2organize Marketing Automation and Services helps companies increase customer value by optimizing and executing customer-facing processes and aligning these with underlying business processes. Activities cover the full range of marketing automation, marketing intelligence, campaign management and execution and customer process management.
Session 4 – De Telefoongids: Improved User Experience
At the beginning of this year the ICT department at De Telefoongids faces the challenge to improve MicroStrategy performance and stability. They have succeeded to improve performance and to stabilise the systems and as a bonus they improved the user experience for all MicroStrategy users from the business.
David Kroeders, ICT Architect, De Telefoongids
De Telefoongids BV is the incumbent company and market leader for local search and lead generating in the Netherlands. It publishes combined directories for businesses, products, services and residentials on Internet, print and mobile.
Track 4: Partner Solutions: Ideas to Enhance Your MicroStrategy Platform
MicroStrategy Technology and Solution Partners offer reasonable enhancements to complete your business intelligence application. In this track, four of our partners present their integrations and innovations.
Session 1 – Capgemini: Retailligence - Business Intelligence in Retail
Als marktleider in ICT-dienstverlening in Nederland acteert Capgemini vanuit een helder perspectief: ICT-dienstverlening omzetten in toegevoegde waarde voor opdrachtgevers. Capgemini ondersteunt mensen in hun werkomgeving door bedrijfskritische informatie altijd en overal veilig te ontsluiten. Daarvoor beschikken we over een portfolio aan geïntegreerde ICT diensten waar Business Intelligence met ruim 230 enthousiaste medewerkers onderdeel van uitmaakt.
The economic downturn has brought many challenges for the retail industry. In an already difficult market, customer behavior seems more unpredictable than ever before. Information or Business Intelligence is not only crucial to fight these challenges it can also help in trying to identify chances and possibilities. In this presentation Capgemini will discuss their "Trends in retail" report. This yearly survey, developed together with NIPO, identifies the major changes in retail. They will also show how organizations can make use of their own data in order to make the necessary decisions under these fast changing circumstances.
Session 2 – Inergy: Business Intelligence without worries
Managed BI Services is a unique and cost effective solution for developing, hosting, management and maintenance of BI applications. It uses a state-of-the-art, scalable and secure infrastructure, with a continued high performance and availability. Besides a presentation of the solution we′ll demonstrate the benefits from it by using a customer case.
Inergy is a no-nonsense business intelligence provider with a wide range of services including: consulting, audits, proof of concept, design and realization of custom BI solutions.
Session 3 – E-mergo: The next step in BI: analytics and datamining
During a research of the University of Twente, it turned out that advanced analytics and data mining is not very often used at retail organisations. Since the book and articles of Davenport about "Competing on Analytics", several organizations have enhanced analytics as an addition to standard reporting and OLAP. But it is not attempting in the current economic climate to do large investments in new technologies and new statistic tooling, with all risks involved. Microstrategy 9 is offering out of te box a full range of analytical functionality for reporting, data mining and predictive analysis, statistical analysis, financial analysis, mathematical analysis, set analysis, and time series analysis. During this presentation, Corneel Hindriks will present the added value of analytics, the practical possibilities and will go into detail about the analytic possibilities in Microstrategy 9.
Using the motto "winning companies compete on analytics", E-mergo transforms information needs into specific solutions for daily business operation. Because of the practical use of our solutions, our customers are successful. E-mergo, with years of business intelligence experience in several industries, is capable of advising and guiding our customers. E-mergo is business partner of MicroStrategy and has set up an impressive MicroStrategy track record during the years.
Session 4 – Sybase: Performance-optimization and cost-savings at the same time
Since the increased demand for analytics and reporting in the industry, traditional technology is falling short. Existing reporting servers are getting too big, too unwieldy and too expensive. See how your enterprise can benefit from the speed of the new vertical, column-based architecture Sybase IQ by keeping costs to a complete minimum.
Frank Irnich, Business Development Manager EMEA, Sybase
Our information management, analytics and mobility solutions have powered some of the most mission-critical systems across the globe. With Sybase, organizations can manage the high volumes and variety of data, analyze this vital information and mobilize it so people can conduct business, regardless of where they are located or what devices they are using. And since all Sybase solutions are built using open standards, organizations can leverage the IT investments they depend on today, along with the ones they’ll need tomorrow.
Access to all Technical, Customer and Partner Sessions
Welcome Coffee, Lunch and Refreshment Break
Conference Materials
Mutual Non-Disclosure Agreement (NDA) Policy
MicroStrategy Symposium Series will include information about the upcoming product releases, our product strategy and other proprietary information. You are required to have an executed Mutual Non-Disclosure Agreement (NDA) (NDA) (zipped file) on file in order to be admitted to the event.
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Conference Cancellation Policy
Conference cancellation requests must be submitted in writing on company letterhead and received by August 9, 2009. All cancellation requests will be subject to a EUR 50 service charge. Cancellation requests received after August 9, 2009 or no-shows are subject to the full registration fee. All refunds will be issued after the conference. Please fax all cancellations to +001 703-852-7157.
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Substitutions for the conference will be allowed at any time. Substitutes must work for the same company as the original registrant and payment information must stay the same. Please contact customer service at 703-848-8787 or email symposium@microstrategy.com for more information.