Tracks

In these introductory sessions, business users and BI managers will learn how to use MicroStrategy 9 to report, analyze, and monitor their business performance. Come and learn how MicroStrategy 9 has significantly improved the overall BI experience with Web, Office, Mobile, E-mail, SAP BW, and Microsoft Analysis Services. Also learn why MicroStrategy has the lowest total cost of ownership in BI, why organizations migrate their BI applications to MicroStrategy, and how MicroStrategy BI applications perform self-maintenance.

• Session 1
  Self-Service BI with MicroStrategy Web

  MicroStrategy Web sets the standard for interactive data analysis and ease-of-use, bringing unparalleled powerful functionality to the Web user. Experience the usability, navigation, collaboration, design, and analytical capabilities all from one interface.

• Session 2
  MicroStrategy 9 BI for SAP BW, Microsoft Analysis Services, and Hyperion Essbase

  See how MicroStrategy 9 can analyze data from SAP BW, Microsoft Analysis Services, and Hyperion Essbase. MicroStrategy reuses the business dimensions and data from each of these BI sources to rapidly and efficiently create reports and dashboards. Also, see how MicroStrategy can join data from these multidimensional data sources to relational data sources for increased business performance insight.

• Session 3
  Monitoring Business Performance with Alerts and Proactive Report Delivery to E-mail, Printers, and File Servers – MicroStrategy Distribution Services

  New in MicroStrategy 9, MicroStrategy Distribution Services securely and efficiently distributes personalized reports and dashboards via e-mail, print, or file delivery. Learn how business users can subscribe to and create their own alert conditions that automatically trigger report and dashboard delivery.

• Session 4
  Advanced Analytics – Using Data Mining and Predictive Analytics to Improve Business Decisions

  For years, the builders of sophisticated analytics have been separate and distinct from the BI user community, mostly due to the unique requirements of statisticians and their specialized tools. Unfortunately, the value of that advanced analysis was isolated from the rest of the BI infrastructure. Today there′s no reason for this separation. Instead, leading organizations are taking advantage of advances in technology that bridge the statistical community into the enterprise BI environment. And just as important, these advances allow non-statisticians to include and perform sophisticated analysis with their BI. Learn how MicroStrategy helps bridge the gap – no PhD required!

• Session 5
  Business Intelligence for the Mobile Workforce – MicroStrategy Mobile

  See how MicroStrategy Mobile delivers critical BI information directly to BlackBerry® Smartphones. MicroStrategy Mobile is a fully interactive interface, including page-by, sorting, resizing, column locking, offline analysis, saving, subscription management, event-triggered data updates, and much more. Now, executives and mobile workers will always have access to critical information whenever and wherever they need it.

• Session 6
  MicroStrategy Office for Microsoft® Excel, PowerPoint, Word, and SharePoint

  Would you like to "have it all" without leaving your favorite Microsoft Office application? Now every Microsoft Office user can run, edit, format, and even create any MicroStrategy report or dashboard directly from within Microsoft Excel, PowerPoint, and Word. Microsoft files become live repositories of the corporate data you need, continually and securely linked back to the MicroStrategy Business Intelligence Platform. See how easy it is – with one click – to refresh data across all reports and dashboards from the simple MicroStrategy Office toolbar via your favorite Microsoft application. A variety of usage scenarios will be reviewed and demonstrated, including customizing presentations and performing offline analysis with MicroStrategy Office.

• Session 7
  Why Organizations Upgrade from Business Objects to MicroStrategy

  Many companies have upgraded from Business Objects to MicroStrategy because business people get more functionality that is faster and easier to use. On the back end, IT professionals have a more powerful technology that simplifies their work and costs a lot less to operate. Come and see how easy it is to upgrade from Business Objects to MicroStrategy and learn about our customers′ experiences.

• Session 8
  MicroStrategy Offers the Lowest Total Cost of Ownership in Business Intelligence

  Learn how to increase your organization′s return on investments with the lowest total cost of ownership (TCO) for your BI applications. Identify the cost components of TCO, learn the impact each component has over a five-year period, and discover the BI platform capabilities that can save your organization the most money. Benchmark your BI implementation′s efficiency against the operating results of over 200 other MicroStrategy customers.

• Session 9
  Monitor, Assess, and Support Your MicroStrategy Environments with MicroStrategy Health Center

  MicroStrategy Health Center is a new tool that monitors the successful configuration and operation of all the components in a MicroStrategy environment. Health Center allows administrators and technical support to quickly identify and solve problems in the MicroStrategy ecosystem. Health Center greatly reduces the time and resources required to maintain healthy MicroStrategy environments. Learn how Health Center can alert you proactively about problems in your MicroStrategy system and how it automatically collects valuable diagnostic information and system configuration details across the entire MicroStrategy environment.

Dashboard and report developers learn how to create Pixel Perfect™ enterprise reports, dashboards, and scorecards with MicroStrategy. Through demonstrations and examples, attendees will learn best practices for how to efficiently design and build dynamic dashboards and banded enterprise reports. All sessions will include new MicroStrategy 9 Report Services capabilities.

• Session 1
  Building Interactive Dashboards

  Building effective and visually-appealing dashboards is easy. Learn best practices for initial dashboard design. This session will demonstrate the latest advances that MicroStrategy 9 brings for dashboard creation. Experience how to create dashboards from a what-you-see-is-what-you-get (WYSIWYG) interface.

• Session 2
  Analyzing Data with Advanced Visualizations: Part 1

  MicroStrategy 9 delivers over 20 advanced visualizations that help enhance data comprehension and discovery. See how to use these advanced visualization widgets in scorecards and dashboards with MicroStrategy Report Services, even for offline analysis. Learn how to configure and interact with the HeatMap, Time Series Slider, Multimedia Player, Fisheye, Gauge, Cylinder, Thermometer, Stacked Area, and Interactive Bubble.

• Session 3
  Analyzing Data with Advanced Visualizations: Part 2

  Experience the second part of the "Analyzing Data with Advanced Visualizations" presentation. Learn how to take advantage of the new and improved widgets, including Microcharts, Microcharts KPI mode, Bubble Grid, Data Cloud, Graph Matrix, Weighted List Viewer, RSS Reader, Funnel, Waterfall, and Calendar. Additionally, learn how to add and deploy customized visualizations, such as those available from the MicroStrategy Widget Library.

• Session 4
  Developing High Performance Dashboards

  Understand how data sets, panels, selectors, grouping, text boxes, shapes, grids, and graphs impact the performance and size of Report Services documents, including dashboards and enterprise reports. This session will explain document design best practices. This session is essential for every enterprise report and dashboard developer!

• Session 5
  Self-Service Dashboard Creation for Business Users

  MicroStrategy provides business users with preformatted templates for quickly creating professional-looking dashboards. Learn how to easily produce effective and visually appealing dashboards using out-of-the-box and personalized dashboard templates. This session will show you how to save time developing dashboards by leveraging reusable objects and formats such as document templates, grid and graph styles, and default formatting properties.

• Session 6
  Building and Deploying High Value DashboardApps

  DashboardApps offer a new way for people to consume information that does not require them to be information analysts or business intelligence savvy. This session explores how to best build DashboardApps and how to configure your business intelligence system to successfully deploy thousands of personalized, data-dense DashboardApps to large groups of users.

• Session 7
  Designing Visually Appealing Dashboards

  Create professional-looking dashboards using MicroStrategy Report Services without a graphical designer. Learn how to design workflows that simplify interactivity and increase user adoption. Learn best practices for using color schemes, layouts, and backgrounds that make dashboards appealing and impactful.

• Session 8
  Building Interactive Enterprise Reports – MicroStrategy Report Services: Part 1

  Learn best practices and advanced techniques for designing highly formatted enterprise reports that may be hundreds of pages long. This session will also cover end user interactivity and what-you-see-is-what-you-get (WYSIWYG) formatting. See how to create operational workflows with document drilling, learn how to embed dynamic images into reports, and enhance collaboration with notes and comments.

• Session 9
  Building Interactive Enterprise Reports – MicroStrategy Report Services: Part 2

  This second part of Enterprise Report creation will focus on best practices and advanced techniques for designing large enterprise reports with particular consideration for printing and exporting. Common challenges for printed enterprise reports include advanced pagination control, proper section grouping, including a table of contents, .pdf navigation and bookmarking, and layout consideration for export to Excel. Also included will be new MicroStrategy Report Services capabilities, such as multi-tabbed report books, horizontally repeating data sections, one-click conversion of grid or graph reports to documents, thresholds, and exporting multi-tabbed documents to .pdf and Excel.

Application developers will learn sophisticated strategies and techniques for designing more advanced BI applications. Learn how to implement new capabilities in MicroStrategy 9, including analytical set math, In-memory BI for high performance, heterogeneous data access, change management, project creation, internationalization, and report distribution.

• Session 1
  Rapid Project Creation with MicroStrategy Architect and Object Manager

  New in MicroStrategy 9, MicroStrategy Architect′s graphical interface auto-recognizes business attributes, relationships, and metrics to make application creation much quicker. Also new in MicroStrategy 9, MicroStrategy Object Manager allows metadata object migration between unrelated projects to reuse existing models that can speed project development. To keep this rapid development coordinated, Change Journaling helps architects, administrators, and developers collaborate for efficient application development.

• Session 2
  Optimizing In-Memory BI for Stunning Performance – MicroStrategy OLAP Services

  MicroStrategy OLAP Services delivers significantly enhanced analysis and performance with its new and updated in-memory BI capabilities. Learn how to design Intelligent ROLAP Cubes that work with security filters and prompts to return reports lightning fast. Understand how Dynamic Sourcing automatically chooses the best cubes to fulfill report requests quickly. Learn how to achieve your optimization goals and what data to keep in-memory.

• Session 3
  Accessing Heterogeneous Data Sources

  Come and see the new MicroStrategy 9 Multisource heterogeneous data joining capability. Data from relational, operational, and even flat-file sources can be combined into a classic MicroStrategy grid report that can be used for a graph, enterprise report, or dashboard. Learn how to join data using “report as filter” to combine multidimensional data with relational data. Also, learn how to combine multiple sources of data using MicroStrategy Architect in a single project.

• Session 4
  Change Management for Effective BI Deployment – MicroStrategy Object Manager

  Learn how MicroStrategy Object Manager can be used to effectively manage the BI application lifecycle – specifically developing, testing, and deploying BI metadata objects. Explore the new functionality, such as Update Packages, that can bundle object definition changes into stand-alone files for easy migration. Learn how to capture the complete user profile including security roles and security filters in a user profile update package. New in MicroStrategy 9, see how to migrate objects between unrelated projects. Learn how to automate the creation of update packages to help streamline deployments.

• Session 5
  Internationalization Part 1 – Delivering a Single MicroStrategy Application in Multiple Languages

  New in MicroStrategy 9, Internationalization delivers multilingual versions of a single application. Internationalization of BI applications involves many aspects, including the interface, metadata objects (attribute names, descriptions, metrics), the data, data formatting (date, time, number), and even error messages. Come and see how users will experience a multi-lingual project. Learn processes and features required to design and maintain an internationalized project.

• Session 6
  Internationalization Part 2 – How to Develop and Administer a Multi-Lingual Application

  This second part of Internationalization will provide an in-depth understanding of how to develop multi-lingual applications. Learn how to design, configure, architect, and administer the database and metadata structures necessary to deploy an application in multiple languages.

• Session 7
  Create Powerful Analytics such as Consolidations and Custom Groups Over the Web – MicroStrategy OLAP Services

  Everyone who uses reports and dashboards wants to be able to add their own analysis quickly and intuitively. With MicroStrategy OLAP Services Derived Elements, you can spontaneously combine elements of a business attribute to create new analytical groups such as filters, lists, and consolidation calculations, to identify important business characteristics not considered by the original report designer. Join us to see how to create, save, and share these great new analytical objects.

• Session 8
  Creating Advanced Information Delivery Services – MicroStrategy Distribution Services

  New in MicroStrategy 9, MicroStrategy Distribution Services delivers information on an alert or scheduled basis. See how this new product empowers end users and administrators to subscribe themselves and others to receive reports and dashboards. Learn about MicroStrategy Distribution Services′ multi-platform support, load balancing capabilities, configuration management via MicroStrategy Desktop, and comprehensive monitoring capabilities.

• Session 9
  Supporting Software as a Service (SaaS) Architecture

  MicroStrategy′s architecture supports the most demanding requirements of SaaS BI initiatives such as distributing vital data across all levels of SaaS client organizations securely and efficiently, and providing a single version of the truth about each client′s business. Learn how features like metadata, data Internationalization, and Update Packages can be used to provide Software as a Service. This session will also cover the best practices to follow while setting up a SaaS architecture using MicroStrategy.

Customers often need to extend or modify out-of-the-box MicroStrategy functionality to meet the requirements of end users. Through business-focused case studies, developers and systems integrators will learn how to use the MicroStrategy Software Development Kit or SDK to customize the user experience, build advanced visualizations, and extend the out-of-the-box MicroStrategy BI functionality.

• Session 1
  Using the MicroStrategy Web URL API For Customized Report Execution and Integration

  Learn how to use MicroStrategy′s highly popular API to construct URL calls and pass parameters through the URL itself. See how to execute a report or a document, automatically answer prompts by passing prompt answers, retrieve data in a custom XML format, and access other MicroStrategy Web pages such as History List and folder pages. Additionally, see how to use the URL API to plug MicroStrategy Web content into an external Web site, portal, or third-party application. Learn about the new feature to pass parameters to hide various sections in a page.

• Session 2
  Building Advanced Visualizations with the MicroStrategy SDK Visualization Framework

  The MicroStrategy SDK Visualization framework, in its third version, provides deep integration with Adobe Flex Builder to build any type of Flash-based visualizations and/or Rich Internet Applications (RIA). Learn how the MicroStrategy Visualization Plug-in for Flex Builder allows developers to quickly and easily build visualizations that employ interactive Adobe Flex Builder controls. Witness the building and deploying of a custom visualization across multiple projects in MicroStrategy Web.

• Session 3
  Popular Extensions and Customizations to the MicroStrategy BI Platform

  MicroStrategy customers and partners have extended MicroStrategy BI functionality and integrated it with other IT systems. This session delivers a comprehensive look at a wide range of examples of customizations and extensions possible using the MicroStrategy SDK. Common examples include straight forward look-and-feel changes, advanced visualizations, mashups, composite applications, and incorporating write-back workflows.

• Session 4
  Managing Customizations and Upgrades Using the MicroStrategy Web Customization Editor for Eclipse

  New in MicroStrategy 9 is an Eclipse plug-in to create and upgrade customizations to MicroStrategy Web. This new plug-in makes it easy to create customizations by providing intuitive dialogs to customize the pages, wizards, templates, and auto registration of various XML files. The new plug-in creates modular customization packages that can easily be deployed, updated, unapplied, and migrated to future versions. Learn and see how to create these modular customizations from one MicroStrategy Web deployment and then move and apply it to other MicroStrategy Web deployments.

• Session 5
  Incorporating Write-back Capabilities Directly From Your BI Applications

  Writing back user inputs, such as comments and data modifications to databases, files, or even blogs, provides a powerful means to collaborate, communicate, and conduct scenario planning. Learn how to enable write-back from your reports, dashboards, portal, or composite applications. See exciting write-back demonstrations involving updated data values, forecast metrics, and free-form comments using a variety of visual paradigms.

• Session 6
  Building Advanced Extensions and Customizations to MicroStrategy Web

  Want to modify MicroStrategy Web workflow, create new user actions, or customize the data presentation? The MicroStrategy Web architecture includes components such as events, beans, add-ons, and transforms to do just this. Employing specific use cases, learn how to modify each of these components to meet your various business needs using the Web Customization Editor available as an Eclipse plug-in from the MicroStrategy SDK.

• Session 7
  Building Flash Rich Internet Applications Live in under One Hour with Adobe Flex 3/AIR

  This power-packed session starts with examples of highly interactive and powerful composite and Rich Internet applications built with the MicroStrategy SDK Visualization Framework. Learn the building blocks for such applications and then witness the live building of a Composite Application from the ground-up. See how to start from a blank page and create the composite application, load data from the MicroStrategy platform, data bind all the controls, create a local offline storage of the data, and compile it as an AIR file for deployment as a Desktop application. Come and learn how to associate multiple reports or documents to one application and how to load each report asynchronously and on-demand into the application for improved performance.

• Session 8
  Using MicroStrategy′s Services Oriented Architecture (SOA) to Inject BI into Your Enterprise Applications

  Increasingly, BI applications are used to provide data and intelligence to other operational applications that may be missioncritical to an organization. The MicroStrategy 9 SOA, based on the MicroStrategy SDK Task Infrastructure, can deliver the exact information required using lightweight calls. Understand how the Task Infrastructure works. Learn how to build services that can be accessed and utilized by many applications from any client and any protocol to provide a true SOA environment.

• Session 9
  Building Composite Applications Using MicroStrategy Software Development Kit

  Organizations often have a need to build applications spanning multiple organizational areas and departments. These applications typically integrate BI analysis with operational components, such as order processing and real-time data updates. With the popularity of Adobe Flex, portal, and Asynchronous JavaScript/ XML technologies, customers are starting to build sophisticated composite applications that incorporate BI into their operational systems to add intelligence to the decision making process. Come see examples of such applications and learn how to create composite applications using various techniques with MicroStrategy. Understand the different aspects that encompass a composite application.

Every organization has a number of mission-critical IT systems such as BI, Portals, ERP, and CRM that access operational, relational, and multi-dimensional data sources. Integrating BI with and into these other IT applications provides a comprehensive view into business performance. Learn how to integrate MicroStrategy 9 with other IT systems to ensure a seamless BI user experience.

• Session 1
  Integrating MicroStrategy with Enterprise Portals

  Portals have become a primary channel to deploy enterprise-wide applications of any type. MicroStrategy 9 includes out-of-the-box portal integration to deploy BI applications for IBM Websphere, Oracle WebLogic, SAP Portals, and Microsoft SharePoint. Additionally, MicroStrategy provides a Portal Integration Kit to easily and quickly deploy MicroStrategy BI content through any portal such as WSRP, JSR168, or open source portals. Learn important portal development techniques, including portlet extensibility, customizability, portlet-to-portlet communication, URLs, and SSO.

• Session 2
  Creating Portal Dashboards Using MicroStrategy Portlets

  Customers are building sophisticated portal dashboards that inject critical MicroStrategy BI information into their everyday decisions. Learn how to use MicroStrategy Portlets, available through the MicroStrategy SDK, to incorporate MicroStrategy BI information into those portal specific dashboards. Learn to design interactive workflows both within and across Portlets. This is a must-see session for anyone wanting to design the most efficient portal-specific dashboards for their enterprise.

• Session 3
  Creating Flash Mashups Using the MicroStrategy SDK Visualization Framework

  The MicroStrategy SDK Visualization framework, in its third version, provides deep integration with Adobe Flex Builder to create Flash mashups. These mashups can inject sophisticated BI into maps, store layouts, or any other graphical representation. See mashup examples such as Retail Store, Casino, and map mashups. Learn how you can use our new mashup control to feed your data and incorporate sophisticated visual analytics into your location. Come and witness some enticing examples of mashups and learn how to create them from scratch.

• Session 4
  Developing MicroStrategy Applications on SAP BW

  MicroStrategy 9 offers improved multidimensional (MDX) capabilities to connect and execute reports accessing data stored in SAP BW. MicroStrategy can leverage objects and data stored in SAP BW to create reports that generate and pass dynamic MDX queries to the cubes. See how to integrate data sets from both SAP BW and your data warehouse to give users a consolidated view of different aspects of the business.

• Session 5
  Develop BI Projects Faster Using MicroStrategy Project Jump-Start

  Learn about MicroStrategy′s latest innovation - Project Jump Start – design to speed up your MicroStrategy project deployment. Project Jump Start provides all the necessary foundation and building blocks necessary to design a complete production-ready BI project in a matter of a few hours. Furthermore, it offers 7 rich and highly interactive dashboards, 15 information-dense reports, and an enterprise report. Attend the session to better understand how to ′jump-start′ your MicroStrategy implementation.

• Session 6
  Advanced Visualizations: Extending and Integrating Visualization Controls to Enhance Workflows

  MicroStrategy supports many controls for advanced visualizations. Learn how to use existing MicroStrategy controls and extend them to achieve new workflows. Also see how to use third-party controls and incorporate MicroStrategy data into that control. Learn the technical details to accomplish these visualization enhancements.

• Session 7
  Developing MicroStrategy Applications on Microsoft Analysis Services

  MicroStrategy supports data access to Microsoft Analysis Services using XML for Analysis and MDX queries. Discover the ins and outs of cube imports, report development, document development, and subscription. Learn tips and tricks to make sure that you can take advantage of Analysis Services data residing in applications and departments, bringing it together with your data warehouse and other cube and database sources. Learn how objects and constructs in Analysis Services are mapped to and used as objects in MicroStrategy.

• Session 8
  Developing MicroStrategy Applications on Hyperion Essbase

  MicroStrategy supports data access to Hyperion Essbase using XML for Analysis and MDX queries. Discover the ins and outs of cube imports, report development, document development, subscription, and more. Learn tips and tricks to make sure that you can take advantage of Essbase data residing in applications and departments, bringing it together with your data warehouse and other cube and database sources. Learn how objects and constructs in Essbase are mapped to and used as objects in MicroStrategy.

• Session 9
  Implementing External Security Module and Single Sign-On

  Organizations are centralizing how they authenticate and authorize their users for their enterprise applications. They require all the applications to use their centralized authentication or authorization system such as Tivoli and SiteMinder. At logon, organizations may wish to apply specific rules that can map users from one system to another, or change user attributes on-the-fly. MicroStrategy provides this capability using the External Security Module. Learn how to use the External Security Module for incorporating custom authentication or authorization.

BI applications are now becoming mission-critical and consequently require outstanding data integrity, high up-time, and fast response times. MicroStrategy administrators will learn how to integrate MicroStrategy into existing IT environments, optimize performance, and automate administration.

• Session 1
  Key Technological Enhancements to MicroStrategy Intelligence Server

  MicroStrategy Intelligence Server is the architectural foundation of the MicroStrategy BI Platform. MicroStrategy 9 brings a large number of improvements in areas such as caching architecture, SQL optimizations, security, clustering, and 64-bit. This session focuses on some of the key technological enhancements that continue to make MicroStrategy Intelligence Server the industry′s most advanced, scalable, secure, and robust business intelligence server.

• Session 2
  Monitoring Your Applications and Usage – MicroStrategy Enterprise Manager

  MicroStrategy Enterprise Manager analyzes your MicroStrategy Intelligence Server and project usage statistics using a MicroStrategy BI project. MicroStrategy Enterprise Manager includes new usage statistics, new reports, and new dashboards that provide enhanced operational detail. Learn how to use MicroStrategy Enterprise Manager′s analysis to identify tuning opportunities and remove unused reports.

• Session 3
  Automating Administration to Manage BI Environments – MicroStrategy Command Manager

  MicroStrategy Command Manager uses prebuilt text commands to develop scripts that can be used and reused to automate administration of the BI environment. Command Manager provides more than 250 commands in 45 BI application management areas to quickly create these scripts. These scripts can be executed from a graphical or command line interface. Learn how to create and use Command Manager scripts to effectively manage your MicroStrategy BI environment and the performance optimizations available in MicroStrategy 9.

• Session 4
  Ensuring Data and Report Integrity in Your BI Environment – MicroStrategy Integrity Manager

  MicroStrategy Integrity Manager automates data and report testing between a target and controlled BI environment and displays any discrepancies between them. Typical events that introduce intended and unintended changes into a BI environment include ETL changes, data loads, software upgrades, or application updates. MicroStrategy Integrity Manager automatically compares data output, SQL, graph output, Excel output, .pdf output, and performance execution statistics. This session highlights the range of uses for Integrity Manager and explores how MicroStrategy Integrity Manager identifies and displays potential errors.

• Session 5
  Tuning MicroStrategy Intelligence Server for Maximum Performance: Part 1

  A scalable BI architecture must ensure excellent query performance even as more users, more functionality, and more data are added to the system. Administrators will learn how to tune the system to maintain excellent query performance for enterprise BI implementations. Topics covered in the first part of these series will include clustering, cache management strategies, memory governing, and 64-bit architectures.

• Session 6
  Tuning MicroStrategy Intelligence Server for Maximum Performance: Part 2

  The second part of Tuning MicroStrategy Intelligence Server will continue describing how to tune the system to maintain excellent query performance for enterprise BI implementations. Topics covered in the second part of this series will include job governing, database connections, new multi-source, and in-memory BI considerations.

• Session 7
  Managing Statistics to Improve Enterprise Manager Performance

  Learn how to maintain an efficient Enterprise Manager environment, one that stores the right amount of information and reports quickly on the stored information. See what statistics should be collected and why, and how to effectively control how much of the information to retain in order to manage the size of the Enterprise Manager Warehouse for speedy reporting.

• Session 8
  Creating and Understanding Advanced Integrity Manager Tests, Features, and Prompt Resolution Strategies

  Learn how to create powerful Integrity Manager tests to guarantee both data and report integrity in your environment. This session explores some of the more advanced features within Integrity Manager and also provides a detailed explanation of Integrity Manager′s advanced prompt resolution strategies.

• Session 9
  Combining Java Programming with MicroStrategy Command Manager Scripts to Automate Administrative Tasks

  New in MicroStrategy 9 Command Manager, administrators can combine Java programming with Command Manager scripts to develop Command Manager tasks and procedures. These can include programming logic, such as loop commands, to automate and quickly execute lengthy, repetitive administrative jobs such as creating users and assigning privileges. Command Manager provides more than 50 sample procedures developed based on customer feedback to serve as templates and sample use cases of procedures. Learn how to develop your own Command Manager Tasks with Java programming. Understand common administrative scenarios where these Tasks can save valuable time and effort.

Advanced and predictive analytics help organizations better understand their data to become more competitive. In this track, learn how to create and use advanced and predictive metrics in MicroStrategy 9. See how to improve schema modeling, create queries without models, and tune and optimize SQL generation for faster performance through VLDB settings. Also, learn how to upgrade your applications to MicroStrategy 9 Release 2 to take advantage of all the latest performance enhancements.

• Session 1
  Creating and Defining Customized Analytical Functions

  Databases provide standard functions such as SUM, MAX, Addition, and Subtraction for analyzing and aggregating data. However, business scenarios often demand more sophisticated analytical capabilities. MicroStrategy′s analytical engine provides over 200 functions to bridge that gap. In some cases, however, the ideal situation is to have those calculations take place on the database because the data volumes involved are massive. Using the MicroStrategy Function Plug-in capability in conjunction with a databases′ User Defined Function, these calculations can take place on the database to ensure optimal performance. Additionally, MicroStrategy can apply these customized functions against In-memory ROLAP cubes for even faster performance. Learn how to create and define these custom analytical functions and use them with databases or In-memory ROLAP cubes.

• Session 2
  Segmentation, Cohort, and Reallocation Analysis

  Segmentation analysis groups people or items with similar characteristics. Cohort analysis studies those segments over time to discover trends. Reallocation analysis does the reverse – it reassigns individual people or items to different groups to balance risk. All three are critical to business performance because they can help retain customers, drive revenue through targeted promotions, or optimize working capital allocations. Using business scenarios, learn how to use a combination of MicroStrategy analytical capabilities including data marts, custom groups, heterogeneous data access, data mining, and advanced functions to achieve insightful results.

• Session 3
  Market Basket Analysis Over Time

  Market basket analysis seeks to understand the frequency with which products are purchased or events occur together at a single point in time. However, many high-value events such as large purchases, re-hospitalization of patients, or supply chain logistics don′t take place at once but over periods of days, weeks, months, or even years. Incorporating the time component between events or an inter-arrival event rate adds a powerful analytical capability. With this information, analysts will be able to better predict when to initiate campaigns, predict future expenses, or plan for extra production capacity. Learn how to use MicroStrategy to analyze these time-based, inter-event problems to maximize business operations.

• Session 4
  Optimizing SQL Generation Using VLDB Settings

  MicroStrategy continually invests in improving our SQL generation capabilities. Understand the latest enhancements to the VLDB settings and when and why you might choose to use them. Also learn several other VLDB settings such as OLAP Function Support, Transformation Formula Optimization, and Character Set encoding setting in order to optimize performance.

• Session 5
  Data Mining, Part I: Building Regression and Classification Models Using MicroStrategy

  Arguably one of MicroStrategy′s best kept secrets is its ability to create sophisticated data mining models. But anyone who can create a metric using MicroStrategy can also create predictive metrics without any additional tools or licenses. Learn the basics about creating predictive metrics using MicroStrategy, including how to create and apply data mining models that perform Regression (Linear, Exponential, Tree) and Classification (Logistic Regression and Decision Tree). No PhD required!

• Session 6
  Data Mining, Part II: Building Clustering, Association, and Time Series Models Using MicroStrategy

  Beyond Regression and Classification, MicroStrategy can also create data mining models that can be used for customer segmentation, market basket analysis, and time-based forecasting. Learn how easy it is to use these sophisticated techniques to better understand your customers and make better business decisions.

• Session 7
  Upgrading to MicroStrategy 9 Release 2 for Maximum Performance Benefits

  Understand the performance benefits of upgrading to MicroStrategy 9 Release 2. Learn the tips and techniques of upgrading to MicroStrategy 9 Release 2 to maximize the perforWednesday | 39 mance advantages of several metadata optimizations. Also learn best practices to harness the vast performance gain from this software release.

• Session 8
  Advanced Schema Modeling and Project Optimization

  Many complex reporting challenges originate in the structure of the data warehouse itself. MicroStrategy supports architecting and project optimization strategies for overcoming these challenges. This session will categorize the various challenges and methods for resolving them under four sections: (1) advanced data modeling concepts such as role attributes, complex hierarchy structures, and versioning; (2) advanced schema design for the warehouse schema to ensure optimal performance; (3) advanced logical views to define complex attributes, fact expressions, and perform recursive queries; (4) data warehouse optimizations for aggregation, partitioning, and indexing.

• Session 9
  Designing Reports and Analysis from Unmodeled Data Sources with a Graphical Query Builder and Free Form SQL Reports

  MicroStrategy Desktop Designer includes a graphical, ad hoc query building tool that allows users to create reports against data that has not been modeled through MicroStrategy Architect. The data can come from an operational database, data warehouse, or flat-file like Excel. Using a drag-and-drop graphical interface, learn how to define reports in terms of tables, columns, and joins instead of attributes and metrics. Experience the capabilities of Query Builder, including join types, mapping to attributes and metrics, and other features.

This track will highlight case studies from successful MicroStrategy customers, sharing lessons learned in deploying business intelligence applications in their organizations. Learn how leading companies use MicroStrategy software to improve operations, reduce inefficiencies, and enhance business performance.

• Session 1
  Barclays: Using MicroStrategy to Enact Real-Time Results

  Barclays will demonstrate how they use MicroStrategy to support their Collections Operations group to influence real-time change for their customer call center efforts. Learn how Barclays developed the data, and created a suite of Flash reports in less than a week for use at sites around the world. Hear how Barclays manages different types of data across numerous projects, and how MicroStrategy and UNIX are being used to push more reporting capabilities out to a broader audience.

  Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management, and investment management services, with an extensive international presence in Europe, the USA, Africa, and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries serving customers and clients worldwide.

• Session 2
  Lowe′s Companies: Lowe′s Store Reporting through MicroStrategy OLAP Services

  Lowe′s has a track record of establishing best practices in many areas, including automation of administration processes, mature development methodology, and fully integrated role-based security. This session will cover the deployment of MicroStrategy 9 into the Lowe′s store environment. Items discussed will be the challenges faced and solutions designed to deploy Lowe′s first implementation of online reporting in their store environment. These challenges will include server configuration, Report Services development, capacity planning, and the design of a custom print package to replace legacy print solutions. Hear how Lowe′s has provided consistent reporting through a single enterprise reporting platform, allowing for consistency of information and high availability.

  With fiscal year 2008 sales of $48.2 billion, Lowe′s Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,675 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe′s is the second-largest home improvement retailer in the world.

• Session 3
  Con-way Freight: The Advantages of MicroStrategy 9 Deployed on a 64-bit Platform

  Empowering end users is at the core of Con-way′s BI strategy. MicroStrategy 9 delivers an exciting set of new features. Hear how Con-way has embraced and implemented many of them, with Intelligent Cubes being at the core of these new features. Learn about Con-way′s BI strategy, best practices in moving to 64-bit, many accomplishments, and the various aspects of managing memory in a clustered Linux environment.

  Con-way Inc. is a $5 billion freight transportation and logistics services company headquartered in San Mateo, Calif. A diversiTuesday | 29 fied transportation company, Con-way delivers industry-leading services through three primary operating companies: Con-way Freight, Con-way Truckload and Menlo Worldwide Logistics.

• Session 4
  Cabela’s: Gaining the Highest ROI by Switching to MicroStrategy

  Hear why Cabela′s replaced Hyperion with the MicroStrategy platform, the return on investment from this replacement and the ROI study underway, as well as benefits gained and lessons learned. Learn about Cabela′s enterprise BI deployment strategy, how the company benefits from executive dashboards and daily report distribution, and continued training for the power user community to mine for exceptions. Hear how Cabela′s streamlined productivity–cutting approximately 200 hours per week across multiple departments–by minimizing manual processes, while improving profit margins through accurate, timely, and concise BI reporting with MicroStrategy.

  Cabela′s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world′s largest direct marketer, of hunting, fishing, camping, and related outdoor merchandise. Since the Company′s founding in 1961, Cabela′s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World′s Foremost Outfitter®.

• Session 5
  Rite-Hite Corporation: The Marriage of MicroStrategy and Microsoft Excel at Rite-Hite

  Over the last two years, Rite-Hite Corporation′s goals for the Reporting, Planning and Analysis Department has been to streamline financial processes and become more efficient. Hear how Rite-Hite is able to perform some complex calculations for its Incentive Reporting application, and how Rite-Hite set this up using templates to distribute reports to their managers using Narrowcast Server. With the use of MicroStrategy Office, Narrowcast Server, and standard MicroStrategy Desktop features, many of the processes that use to take several days are now automated. Learn how Rite-Hite achieved a one-stop shop for all financial and non-financial data.

  Rite-Hite Corporation, headquartered in Milwaukee, WI, is a recognized world leader in the manufacture and sale of loading dock and industrial door safety products.

• Session 6
  Lowe′s Companies: Accelerating BI Delivery with MicroStrategy′s Global Delivery Center Offerings

  TBD

  Hear how Lowe′s Companies leveraged MicroStrategy′s global capabilities to support its large-scale BI deployment quickly and efficiently. Learn how MicroStrategy′s Global Delivery Center accelerated Lowe′s BI delivery to its business, and how they were able to successfully execute their BI solutions to meet corporate strategic objectives. This session will address Lowe′s best practices and lessons learned, and offer tips to those companies using MicroStrategy′s Global Delivery Center.

  With fiscal year 2008 sales of $48.2 billion, Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,675 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, NC, Lowe’s is the second-largest home improvement retailer in the world.

• Session 7
  Allstate Investments, LLC: Enabling Investment Trade and Risk Monitoring Using MicroStrategy 9

  Allstate Investments will discuss how they leveraged the MicroStrategy 9 platform to meet the need for easy-to-use dashboard reports that could be used by Portfolio Managers for monitoring trading activity and portfolio risk. Hear how some of the new and improved features of MicroStrategy 9 Report Services, like layouts, dashboard templates, and drilling from Adobe Flash documents were put to use. This presentation will cover successes, challenges faced, and future development areas, and will conclude with a demonstration of the actual dashboards developed during this effort.

  The Allstate Corporation is the nation’s largest publicly held personal lines insurer. A Fortune 100 company, with $130 billion in total assets, Allstate sells 13 major lines of insurance, including auto, property, life and commercial. Allstate also offers retirement and investment products and banking services. Allstate is widely known through the "You′re In Good Hands With Allstate®" slogan. Allstate was founded in 1931 and became a publicly traded company in 1993. Allstate Investments, LLC is an indirect wholly-owned investment management subsidiary of The Allstate Corporation.

• Session 8
  eBay: Deploying Flash Documents in a Web Portal

  Mark Govostes, Manager of BI Development, eBay eBay will outline how they deployed Flash technology in their Web Portal environment for instant user access. Learn how eBay used MicroStrategy to enable fast and easy access for a large user base to analyze KPIs of the company, and inspired eBay to look for a simpler method to deploy their reporting. eBay accomplished this through the use of .swf files via a Web Portal, giving their users immediate access to dynamic information.

  Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others. eBay Inc. is headquartered in San Jose, CA.

• Session 9
  Idearc Media: A Successful Migration to MicroStrategy 9

  SSpun off from Verizon in 2006, Idearc is the official publisher of Verizon Print Directories and delivers local-search expertise via online and mobile products on SuperPages.com, Switch- Board.com, LocalSearch.com, and others. Idearc Media has been using MicroStrategy for several years for the reporting and analysis needs of their online business, including information about customers, products, sales and traffic partners, and traffic performance. This session will review the elements of a successful migration from a mature, existing MicroStrategy 8 environment to MicroStrategy 9. Learn about Idearc′s team and resource requirements, test planning and execution, benchmarking, risk mitigation, and change management, and how daily development and activities have been impacted by upgrading to MicroStrategy 9, including the new capabilities that have been deployed and the results.

  Idearc Inc. delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions includes, but is not limited to Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.com™, and others.

This track will highlight case studies from successful MicroStrategy customers, sharing lessons learned in deploying business intelligence applications in their organizations. Learn how leading companies use MicroStrategy software to improve operations, reduce inefficiencies, and enhance business performance.

• Session 1
  24 Hour Fitness: Building a BI Solution Leveraging Analytical Reporting

  Hear the reasons 24 Hour Fitness selected MicroStrategy, and how their BI selection has enabled enterprise reporting from executive management to the club managers. Learn about 24 Hour Fitness′ best practices on report automation and distribution, and how prompt and reliable report generation is helping the business focus on strategic decisions and company expansion. Hear how 24 Hour Fitness now has more time to identify areas of opportunity to retain and attract more customers. This session will also provide a glimpse at the potential growth and future of BI at 24 Hour Fitness.

  Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs worldwide.

• Session 2
  The University of Texas M.D. Anderson Cancer Center: Implementing an Institutional Data Plan

  The M.D. Anderson Cancer Center has standardized on MicroStrategy as its enterprise dashboard and analytical reporting solution, and implemented many BI solutions for clinical research analysis, from executive KPI management through executive dashboards. In 2008, M.D. Anderson Cancer Center developed an Institutional Strategic Data Plan and associated dashboard solutions to provide timely, accurate, and consistent reporting of key institutional performance metrics. These metrics encompass patient care, research, education, operational performance, and human capital. Through the use of colored status and trend indicators, charts and graphs, and other graphical components, learn how the M.D. Anderson Cancer Center′s Institutional Dashboard presents quick, at-a-glance views of periodic, institutional performance data in a concise, easy-toread fashion to its users.

  Celebrating more than six decades of Making Cancer History®, The University of Texas M. D. Anderson Cancer Center is located in central Houston, and is one of the world′s most respected centers devoted exclusively to cancer patient care, research, education, and prevention.

• Session 3
  AARP: Deploying and Managing a Modern Enterprise BI Service

  This presentation will discuss the BI modernization initiative at AARP. Learn about AARP’s key drivers, methodologies and the impact of the BI projects.  This session will address AARP’s underlying business needs, the management of the implementation and deployment processes, and the benefits to both business users and the IT organization.

  AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole.

• Session 4
  Pacific Sunwear: Creating a Strategic BI Solution with MicroStrategy

  Hear about MicroStrategy’s role in creating strategic solutions for an apparel retailer. This presentation will cover both BI and operational implementations, from project inception through delivery and beyond.  Hear about  Pacific Sunwear’s challenges, strategies, key findings, and MicroStrategy’s versatility.

  Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture of California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of August 1, 2009, the Company operated 916 stores in 50 states and Puerto Rico.

• Session 5
  Coca-Cola Customer Business Solutions (CBS): Expanding Insights, Enabling Intelligence, Driving Action

  Coca-Cola Customer Business Solutions will discuss their lessons learned with a multi-faceted, large-scale deployment of MicroStrategy. Learn about their customer business intelligence solution and how it provides a single view of the customer across all Coca-Cola lines of business and package forms in North America. This session will also provide an overview of the value of integrating multiple data sources to enable views into new parts of the business, thereby driving action leveraging a powerful BI tool suite.

  Coca-Cola Customer Business Solutions (CBS) is an organization whose mission is to create competitive advantage for The Coca-Cola System by presenting one face to the customer for Trade Programs, Transactions and Information. CBS provides innovative, customized services and data integration through collaboration and efficient business service operations. Coca-Cola Enterprises Inc. is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment, and sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America.

• Session 6
  Ryder System: Improving Object Migration Management with Ease

  Ryder’s Enterprise Data Warehouse team provides solutions to nearly 14,000 users including nearly all internal departments and external customers.  The company data warehouse includes 20 business subject areas and over four terabytes of data.  Ryder recently made several improvements to its Object Migration processes that have lowered man hours for developers and administrators as well as increased the accuracy, security and documentation for every migration. Utilizing simple, yet creative, out-of-the-box concepts in MicroStrategy, learn how Ryder System has saved approximately 15 hours per week related to migrations while gaining unprecedented insight.

  Ryder provides leading-edge transportation, logistics, and supply chain management solutions. Ryder’s stock (NYSE: R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index. Ryder ranks 399th on the FORTUNE 500®. For more information on Ryder System, Inc., visit www.ryder.com.

• Session 7
  GUESS?, Inc.: Designing Sexy, Successful Dashboards

  Hear and view the evolution of dashboards at GUESS? after over a year of usage. View a demonstration of the newest dashboard and learn how the latest dashboard was conceived and implemented to expand dashboard usage to new user communities. Learn how GUESS? Inc. leveraged MicroStrategy Consulting to quickly deploy a dashboard from concept to pilot in four weeks.

  Founded in Los Angeles in 1981, GUESS?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear, and other related consumer products. GUESS?, Inc. is a $2.1 billion global brand with 424 retail stores in North America and over 600 freestanding stores worldwide.

• Session 8
  Unisource Worldwide Inc.: Sales Performance Management

  Unisource will discuss how they leveraged MicroStrategy to rollout a new sales performance management process. Learn how they used technology as a catalyst for organizational and process change. Unisource will also discuss how they integrated MicroStrategy with SalesForce.com in order to provide one place for sales to diagnose, analyze, execute, and measure their performance across accounts, territories, and employees.

  Unisource Worldwide is the leading, independent marketer and distributor of commercial printing and business imaging papers, packaging systems, and facility supplies and equipment in North America. They offer the widest product selection in their industry, allowing customers to reduce suppliers, simplify the ordering process and lower the total cost of acquisition. One of the largest private companies in the United States, Unisource delivers value for its customers -- locally, regionally and nationally.

• Session 9
  Novation: Leveraging MicroStrategy Training Services to Kickstart BI and Drive User Adoption

  Novation provides information-rich, self-serve reports and tools that integrate the company’s data to empower their users to make informed business decisions.  Novation has had tremendous success launching and driving the adoption of their MicroStrategy BI reporting environment across the organization.  Hear how Novation’s business side drove the BI process, engaged professional services around development and training services, and marketed the BI product within the company, including branding of releases.  Learn about Novation’s business intelligence education, how it targeted real workflow and business examples, and hear the ongoing success stories from the BI user community.

  Novation was established Jan. 1, 1998, when VHA Inc. and University HealthSystem Consortium (UHC), two national health care alliances, consolidated their supply-contracting functions. Based in Irving, TX, Novation acts as the supply contracting company for nearly 25,000 VHA and UHC member organizations to help them manage and reduce supply costs.

This track will highlight case studies from successful MicroStrategy customers, sharing lessons learned in deploying business intelligence applications in their organizations. Learn how leading companies use MicroStrategy software to improve operations, reduce inefficiencies, and enhance business performance.

• Session 1
  Intel Corporation: Server Consolidation with Intel 64-Bit Architecture and MicroStrategy

  Intel′s Enterprise Linux Migration project standardized Intel IT′s MicroStrategy environment onto its 64-bit architecture, enabling Intel to simplify its environment, reduce the number of servers, and increase performance capacity. This presentation will summarize how Intel planned and delivered this exciting capability with minimal inconvenience to the end customers.

  Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live.

• Session 2
  American Express: Adding Value to Business Requirements thru Ad-Hoc Reporting

  Learn how to add value to your reporting business requirements and astonish your customers by delivering an ad hoc environment in addition to pre-defined reports at little or no incremental cost. This session will show step-by-step processes, documentation templates, and discuss approaches to capturing ad hoc requirements and implementing a valuable, extensible, and well-documented MicroStrategy reporting solution. Hear how a well-planned and documented MicroStrategy project provides a springboard for future development, both for the business users and technology.

  American Express Company (www.americanexpress.com) is a leading global payments, network, and travel company founded in 1850.

• Session 3
  Payless ShoeSource: Ensuring Report Accuracy with MicroStrategy Integrity Manager

  The MicroStrategy implementation at Payless ShoeSource accesses an 8-terabyte data warehouse on a DB2 Z-Series platform. In 2009, Payless upgraded its data warehouse to DB2 version 9, and relied on MicroStrategy Integrity Manager to successfully validate data and report integrity. Hear how MicroStrategy Integrity Manager has significantly increased the range of reports that Payless tests after any BI ecosystem change, decreased any risk associated with regular system changes, removed any chance of human error when checking report output, and reduced the entire testing time down from three or more days to a couple of hours. With MicroStrategy, business users have higher visibility into store and inventory calculations, product velocity and performance, and sales forecasting.

  Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores.

• Session 4
  Citi Financial Services Canada, Inc.: Leveraging BI Across a Leading Financial Services Provider

  Learn how MicroStrategy will be leveraged at Citi Financial Services Canada (CFSC) to provide BI reporting to its clients across all levels of their organization. Hear how Citi will satisfy multiple levels of client requirements, provide dashboard visibility into sales and dealer performance, improve user productivity, address simple and complex ad hoc reporting needs, and deliver batch reporting and information dissemination. Learn how Citi will consolidate multiple data sources with MicroStrategy and how the solution will be accessible via a report portal. Citi will also elaborate on the reasons for selecting MicroStrategy, including the platform′s flexibility, ease of use, improved client access, and greater visibility into data.

  Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management.

• Session 5
  Travelers Insurance: Agile Continuous Integration for MicroStrategy

  Travelers Insurance employs a number of Agile best practices that have fueled their success with MicroStrategy. Hear about Travelers′ agile practice of continuous integration, what it is, why it is important, and how it fits into MicroStrategy development. Travelers will demonstrate how to automate unit and acceptance testing, techniques to automate your deployment, and how to test the success of deployments in a given environment. Travelers will also discuss its BI strategy, its executive dashboards, and how it applies best-of-breed tools including Teradata (EDW), Ab Initio (ETL), and MicroStrategy (BI) to create a solid technical foundation capable of meeting all of the business′ BI needs.

  The Travelers Companies, Inc. is a leading property casualty insurer selling primarily through independent agents and brokers.

• Session 6
  Yahoo!, Inc.: Advanced Visualization using MicroStrategy Web SDK

  This session will focus on the MicroStrategy Web SDK, and how Yahoo! has completely altered the look and feel of its MicroStrategy reports incorporating complex and dynamic visualization components. Hear about Yahoo!′s best practices for BI self-service, MicroStrategy′s scalability to support a large user community using ad hoc reports, and how they leverage the Web SDK to work towards implementing their BI strategy. See a number of executive dashboards developed using MicroStrategy Report Services, which serve Yahoo!′s executives every day.

  Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!′s vision is to be the center of people′s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California.

• Session 7
  AutoTrader.com: Migration to Dynamic Dashboards for Sales Force Enablement

  The AutoTrader.com Sales Enablement team will discuss how they transitioned from a custom Java-based reporting platform to a MicroStrategy-powered dynamic dashboard application. The team will demonstrate how they integrated MicroStrategy Web Universal with AutoTrader.com′s internal reporting portal to deliver dynamic dashboard applications. Learn how AutoTrader.com is integrating visual design standards into MicroStrategy Report Services, and how they are leveraging documented MicroStrategy SDK methodologies into their applications.

  AutoTrader.com, created in 1997 and headquartered in Atlanta, GA, is the Internet′s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3 million new cars, used cars, and certified preowned cars from thousands of auto dealers and private owners.

• Session 8
  Intel Corporation: Delivering on Business Intelligence

  Business Intelligence (BI) promises to transform the way business is conducted in the twenty-first century. Intel will showcase some of its successful dashboard implementations and strategies that their developers have used to deploy successful projects across their large user community. Hear their best practices in creating and deploying interactive dashboards for senior management. Find out how Intel is harnessing the flexibility of MicroStrategy to implement self-service BI projects. Discover the methods being used to drive increasing adoption and how Intel has demonstrated immediate return on investment while building user confidence with MicroStrategy technology.

  Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live.

• Session 9
  Edmunds.com: Driving BI Demand with Highly Intuitive Dashboards

  This session will address Edmunds.com′s technical roadmap, including a discussion about their successful migration to MicroStrategy 9. Learn about Edmunds.com′s BI maturity model, where they are today with their BI applications, and the direction of their BI initiatives. Hear about Edmund′s dashboards, their use of dashboards to drive BI demand, and how Web traffic and leads summary reporting feeds various multi-source dashboards that help users to analyze Web traffic trend and adjust the mix of marketing strategies to increase overall corporate profitability. Edmunds.com will also share best practices in moving to 64-bit architecture, and their strategy dealing with growing data volumes, and moving to event-level reporting.

  Edmunds Inc. publishes four Web sites that empower, engage, and educate automotive consumers, enthusiasts, and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles.

MicroStrategy partners will feature customer case studies for maximizing performance and ROI that directly impact the bottom line.

• Session 1
  Teradata: Real Questions, Real Answers, Real Fast

  Business intelligence insight, formerly a strategic weapon for only the most innovative of companies, has become a front-and-center operational tool for many organizations. This mission-critical component of the business has moved from back office analytics to a front office customer interface tool. The use of real-time data analytics within an active data warehouse delivers valuable, consistent, and timely information to customer agents as well as users from almost any corporate functional area.

  Learn how technical methodologies, such as continuous load architectures, workload management, integrated web-speed queries, and sophisticated dashboards complement business information needs across the enterprise to deliver tangible and immediate value. This customer case study illustrates the practicality and relevance of BI information and tools within the competitive industry faced by corporate entities today.

  The global leader in data warehousing, Teradata solutions give companies the technology, innovation, and people that help them master their markets.

• Session 2
  Sybase: Change Your Approach to BI and Move from Risk to Reward

  You can′t change the volatility of business or churn inside your company. But you can change the way you approach business intelligence. During this presentation, you will hear how companies like yours are performing exceptionally well in a world of flux and escalating risk using Sybase IQ and MicroStrategy. You will learn how your company can deliver dramatically faster and consistently more accurate business answers and reporting by turning raw data into visually actionable information through powerful dynamic dashboards and analytics. Less risk. More reward.

  Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information.

• Session 3
  Deloitte: Deloitte Consulting LLP Presentation

  Deloitte Consulting LLP (Deloitte) delivers a full spectrum of strategy, operations, technology and human capital consulting and implementation services.

• Session 4
  Netezza and Estée Lauder: Making Women Look and Feel Beautiful with Best-of-Breed Business Intelligence

  The guiding vision of The Estée Lauder Companies Inc. is "Bringing the best to everyone we touch" — the best products, the best people, and the best ideas. But "best" is subjective. In this session, Nancy Herman will explain how Estée Lauder leverages best-in-class business intelligence from MicroStrategy, powered by the Netezza data warehouse appliance, to determine what consumers consider "best" and to deliver exactly what they want, when they want it, to make them look and feel their best.

  Netezza Corporation is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise.

• Session 5
  HP: CONNECT: New Generation BI is Here!

  HP is the largest IT company on the planet, with 320,000 employees working in approximately 170 countries around the world.

• Session 6
  Greenplum: Fox Interactive Media Increases Online Ad Click-Through Rates with

  How does a company the size of Fox Interactive Media improve its online ad business? Join Greenplum Software and Fox Interactive Media to learn how FIM was able to improve its click-through rates by 200% by leveraging the Greenplum database and MicroStrategy′s BI tool. Specifically, attendees will discover how a company that serves over 5 billion online ads across its highly trafficked Internet sites was able to quickly and cost effectively execute lightning-fast queries against 4 billion rows tall and 1 million rows wide of site visitor data. Find out how FIM was able to complete 10,000 experiments against 20 million site visitors in just three hours without having to extract any data first, and why this analysis led to its greatly improved click-through rates.

  Fox Interactive Media (FIM) – a division of News Corp. – is an interactive services company dedicated to connecting, informing, entertaining and empowering consumers with the most compelling online media experiences. The company′s popular Internet sites include MySpace, Photobucket, Fox Sports Interactive, IGN, Rotten Tomatoes, and AskMen and reach the largest global audience of any major media company.

• Session 7
  iOLAP: Driving Higher Value from Business Intelligence

  This briefing explores the ways that economic value can be realized from business intelligence projects and implementations. We will start by examining the current state and identifying the reasons why a ‘value gap′ exists between the promise of BI and what has actually been realized. The session concludes with a look at the ways organizations can reduce costs and increase value to help eliminate this ‘value gap′. This briefing was delivered at the Computerworld Business Intelligence Perspectives show in Chicago last fall and has since been delivered to dozens of IT and business executives interested in the topic. Its contents are constantly evolving based on feedback and dialogue from these executive meetings.

  Established in 1999, iOLAP is a pure-play consultancy focused exclusively on business intelligence and data warehousing.

• Session 8
  KXEN: KXEN and MicroStrategy Integration: Use Cases and Lessons Learned

  number of companies, including Lowe′s, Meredith, and Lower- MyBills, agreed to participate in the beta of the KXEN integration with MicroStrategy. KXEN interviewed beta customers and learned of their particular needs. KXEN learned that rather than integrating a modeling tool into MicroStrategy Desktop, it should be integrating modeling results into reports, and delivering modeling applications for specific vertical applications.

  This session will detail current use cases for the KXEN/MicroStrategy integration. These include: Precision Merchandising for Customer Segmentation, Product Level Forecasting and Assortment Analysis, and A/B and Multivariate Testing for Web Ad Optimization.

  KXEN, The Data Mining Automation Company™, delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN′s Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell, and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Founded in 1998, KXEN has headquarters in San Francisco, California and Paris, France. Find out more by visiting www.kxen.com

• Session 9
  Microsoft: Microsoft PowerPivot – In memory Analytics with Excel and Sharepoint Services

  Microsoft SQL Server PowerPivot (commonly known as Power- Pivot, code name Gemini) is a set of tools for creating reports and analytics, part of the next wave of SQL technologies to be released in SQL Server “R2”. PowerPivot consists of two parts, PowerPivot for Excel 2010 and PowerPivot for SharePoint 2010. In this session, we will introduce and demonstrate the capabilities of PowerPivot.

  PowerPivot for Excel is a data analysis tool that delivers unmatched computational power directly within the data management tool that users already know and love − Microsoft Excel. Leveraging familiar Excel features, users can transform enormous quantities of data from virtually any source with incredible speed into meaningful information to get the answers they need in seconds.

  PowerPivot for SharePoint enables end users to effortlessly and securely share their PowerPivot applications with others and work seamlessly in the browser using Excel Services. PowerPivot for SharePoint also helps IT improve their operational efficiencies by tracking PowerPivot usage patterns over time, discovering mission-critical applications, and improving system performance by adding resources.

  At Microsoft, we′re motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what′s most important to them.

MicroStrategy partners will feature customer case studies for maximizing performance and ROI that directly impact the bottom line.

• Session 1
  InfoCepts: Delivering on the Promise of MicroStrategy′s Dynamic Dashboards in 18 Days – A Program and Methodology for Success using a Healthcare Case Study

  If you are either working on your first dashboard project or have worked on one before and thought that you could do much better, here is your chance to learn how to deliver intuitive, meaningful, and attractive dashboards in a predictable manner. Based on our experience of delivering numerous dashboards, we have crafted a methodology that encapsulates design, development, and visualization best practices within a rapid development framework. Using a healthcare case study, we will discuss the steps in our methodology and present our templates and reference guides that make the process capable of delivering dashboards in 18 days. All attending this session will receive our Dashboard Design templates and guides that can be used for rapid development of your next dashboard project!

  Led by two former MicroStrategists, InfoCepts specializes in crafting complete data warehousing solutions with exceptional expertise in MicroStrategy solutions. The cornerstone of our value creation is our delivery model that integrates geographically distributed, onsite and offshore teams to produce BI systems with outstanding ROI.

• Session 2
  Invexer and MedAssets: Improving User Experience Through Advanced Customizations, In-memory BI, and the Custom Visualization Framework

  Do your business users say: "I don′t like to use our BI tool because it′s slow!" OR "I just don′t get it!" For better or worse, MS Office, Google, Travelocity, iTunes, and SharePoint inform our business users′ expectations. Accordingly, this presentation will explore common BI problems associated with usability/performance and provide a variety of possible solutions for almost any budget. Most importantly Invexer′s "take-aways" will actually be samples you can take away.

  Invexer is a leader in developing custom BI applications using the MicroStrategy platform.

• Session 3
  Wherescape: SUBWAY® Purchasing Cooperative IPC uses Prototype-Iterate Approach to Build Dynamic Data Warehouse in Rapid Fashion

  Intel′s Enterprise Linux Migration project standardized Intel IT′s MicroStrategy environment onto its 64-bit architecture, enabling Intel to simplify its environment, reduce the number of servers, and increase performance capacity. This presentation will summarize how Intel planned and delivered this exciting capability with minimal inconvenience to the end customers. IPC, headquartered in Miami, Florida, has implemented its new data warehouse to gain additional business insights from its terabytes of SUBWAY® Card processing, finance, and supply chain data in support of SUBWAY′s 25,000 restaurants across the U.S. and Canada. The effort was completed using a unique data warehouse development tool from WhereScape.

  IPC is responsible for procuring all of the SUBWAY food, packaging, equipment, and services for the US and Canada through negotiating price, supply, and distribution terms while improving quality, enhancing competitiveness, and ensuring the best value to SUBWAY restaurants and their customers.

  WhereScape′s comprehensive Integrated Development Environment (IDE) for data warehousing and its inherent "prototype and iterate" data warehouse-building approach was ideal for IPC as business requirements and needs constantly evolve and change. WhereScape has greatly increased the productivity of IPC developers and the results are impressive. In about six months and with a relatively small team, IPC built a solution in SQL Server that includes an activity fact table with more than one billion records, and the overall data warehouse containing about two terabytes of data and growing daily. In this session, hear how IPC accomplished so much, in so little time, using WhereScape.

  WhereScape′s ELT tool helps customers build complex data warehouses fast. WhereScape enables quick development of SQL Server, Oracle, Teradata, or DB2 data warehouses by generating the SQL code for you.

• Session 4
  Visual Crossing: Using Visual Crossing to Add Maps to Your MicroStrategy Deployment

  Learn how Visual Crossing Map Services enables your users to gain greater insight into your MicroStrategy data by utilizing geographical maps and other visualizations. It will cover demonstrations of customer segmentation, competitor analysis, time-based animations for tracking trends, and map-enabled Dynamic Dashboards. From geocoding to formatting maps, we will cover the steps necessary for deploying maps on your MicroStrategy projects.

  Visual Crossing is the leading provider of maps and custom visualizations for Business Intelligence.

• Session 5
  Carpio and DASA: Improving the Budgeting, Planning, and Forecasting Process Using the MicroStrategy-based CPM Solution from Carpio

  DASA (Diagnosticos da America) is the largest medical diagnostics company in Latin America performing over 80,000 clinical tests per day, in over 500 locations, with more than 12,000 employees. DASA is a publicly traded company (SAO: DASA3) with over 1 billion in annual revenue. DASA was using Excel spreadsheets to conduct budgeting and planning, which led to numerous challenges, including long and painful planning cycles, process inefficiencies, difficult consolidation, and numerous errors. DASA has implemented Carpio′s CPM Suite for MicroStrategy to address these internal challenges and recognize strategic benefits, including the automation of data collection, real-time consolidation updates to MicroStrategy dashboards, and the reduction of planning cycle times by 50%. Today, DASA uses the MicroStrategy-based CPM solution to conduct matrix budgeting for revenue, expenses, unit costs, production costs, capital expenditures, and most recently workforce planning costs down to the individual employee level for all 12,000 employees.

  Carpio is a leading CPM software provider and MicroStrategy Global Alliance Partner.

• Session 6
  Lancet and Carmichael Lynch: How to Get Your CMO to Pay Attention

  Listen to why a mid-size advertising agency chose MicroStrategy as the backbone for accelerating their culture of marketing accountability. Learn what questions your CMO really wants to answer, and how to integrate multiple data sources into visually engaging reports and dashboards that are designed to influence business decisions. Learn how we solved issues related to sourcing unstructured data, limitations of distributing large Flash dashboards, and, most importantly, how to turn your executive leaders into highly engaged measurement advocates.

  As the advertising agency of record for Subaru of America, Harley-Davidson, Seventh Generation, and more than a dozen other world-class brands, Carmichael Lynch has been a demanding customer. The MicroStrategy integration has proven to be the most flexible, efficient, and scalable BI solution for the wide range of needs.

  Carmichael Lynch is recognized as one of the nation′s most creative and effective advertising agencies. With 21 EFFIE Awards in the last 10 years and a six-time winner of the 4A′s O′Toole (A+) Creative Excellence Award (for best overall agency), Carmichael Lynch is a proven leader in driving business results through communications. Founded in 1962, we′ve grown to a staff of more than 200, well over $400 million in billings and a top 50 ranking among U.S. agencies. Acquired by the Interpublic Group (NYSE:IPG) in April 1998, we have access to 44,000 professionals in over 100 countries and the most highly specialized resources this industry has to offer.
  
  Lancet Software has been a MicroStrategy™ partner for over 12 years, consistently delivering successful, high-quality Business Intelligence projects.

• Session 7
  Informatica: Allstate Taps Informatica and MicroStrategy for Financial Reporting and Investment Analysis

  Informatica Corporation is the world′s number one independent leader in data integration software. Organizations worldwide rely on Informatica and MicroStrategy to lower operational costs and gain competitive advantages from their information assets. In this session, Informatica will feature a Fortune 100 insurer, Allstate, for its financial reporting and investment analysis projects in the Informatica-MicroStrategy environment. This insurance leader leverages the end-to-end data lineage by importing, aggregating, and linking metadata from multiple sources, while documenting changes as data flows through the systems. This has helped them achieve better auditability and estimate the impact of a change with a visual map of data dependencies while minimizing risks of errors and duplications. At the conclusion of this session, Informatica will provide a live demonstration of PowerCenter Advanced Edition, Metadata Manager, and Business Glossary.

  Informatica Corporation provides data integration software and services that empower your organization to access, integrate, and trust all its information assets, giving your organization a competitive advantage in today′s global information economy.

• Session 8
  Talend, Vertica Systems, and GUESS?, Inc: Data Warehousing at Lightning Speed

  Come see how GUESS?, Inc., one of the most widely recognizable apparel companies across the globe, leverages Vertica′s Analytic Database and Talend′s open data solutions: to streamline data warehousing terabytes of retail data in North America and Europe, lower costs significantly, and maximize the speed at which MicroStrategy applications run. GUESS?, Inc. needed to quickly and accurately analyze vast amounts of point of sale (POS), manufacturing, inventory, customer, and store performance data in several global centers, and required a high performance analytic platform to deliver vital intelligence to retail shops. Talend and Vertica delivered on these business and technical demands in record time, and at a much lower cost than the competitors. MicroStrategy applications and analyses were able to deliver information faster, enabling the retail stores to optimize inventory management and store operations.

  Talend is the recognized market leader in open source data integration. Talend′s solutions are used primarily for integration between operational systems, as well as for ETL (Extract, Transform, Load) for Business Intelligence and Data Warehousing, for migration, and for data quality management.
  
  Vertica Systems is the market innovator for high-performance analytic database management systems that run on industrystandard hardware.

• Session 9
  Aster Data and ShareThis: BI and DW in the Cloud

  Many companies talk about running DW and BI in the cloud, but few have done it. ShareThis, on the other hand, has done it, and done it with big data. They have the largest active data warehouse in the cloud with 12 terabytes. They have also implemented cutting-edge technologies like MapReduce and SQL-MapReduce in combination with Aster Data and MicroStrategy in the cloud. Learn from ShareThis′ experience how to run Aster Data and MicroStrategy in the cloud and how to leverage the dynamics of a cloud environment without compromising quality and performance.

  Aster Data is a proven leader in big data management for datadriven applications. Aster Data′s nCluster is the first MPP data warehouse that allows applications to be fully embedded within the database engine for ultra-fast, deep analysis of massive data sets.