Summary Results from The BI Survey 7
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The BI Survey 7: Selected Key Insights
- Significant data & user scalability differences exist between products
- Loyalty rates differ considerably among vendors; some customers were very loyal while others indicated a tendency to switch vendors if given the chance.
- Of those already using business intelligence today, the vast majority would like to deploy the solutions more widely.
- Companies that purchased products after a formal multi-product evaluation noted fewer product-related problems, higher business benefits, & higher goal achievement rates.
- Clear trends have emerged over the past several years in critical areas including Customer Loyalty, Product Support Quality, Data Volume, Web Deployment Rate, Prevalence Rate, Number of Seats Purchased & Deployed, & Product Standardization.
The BI Survey (formerly The OLAP Survey) is conducted annually by Nigel Pendse and BARC (Business Application Research Center) and is the leading independent survey of the BI market space. This year's report compiled the BI experiences of nearly 2,000 respondents, across 60 countries and over 30 different industry categories. As a window into actual BI implementations and customer experiences with various BI products, the results of The BI Survey 7 provide a valuable guide to the product capabilities and after-sale support you can expect from the top BI vendors.
The BI Survey 7 Summary Report provides real-world insight into a "Peer Group" representing the products that are typically considered for similar types of BI applications. The Peer Group highlighted in The BI Survey 7 Summary includes MicroStrategy, Business Objects, Cognos Analysis, Cognos Reporting, Crystal Reports, Hyperion Essbase, and SAP BW/NetWeaver BI.
Customer Loyalty Ranking |
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In a comprehensive survey of companies using business intelligence software products, The BI Survey 7 found those companies using MicroStrategy are the most loyal and satisfied. MicroStrategy had the highest customer loyalty of any business intelligence vendor for the fourth year in a row and an increase over the previous year. |
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Preferred Products to Standardize On |
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MicroStrategy was found to be the top product to standardize on with 91.3% of customers indicating that they would select MicroStrategy as their enterprise BI standard. The Survey found declining standardization preference percentages from 2006 for Hyperion's customers. |
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Data Volumes By Product |
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For the seventh consecutive year, The BI Survey found that MicroStrategy customers analyzed the largest amounts of data. MicroStrategy customers are accessing a mean of 1,074 Gigabytes (GB) and a median of 257.8 GB in this latest survey. These median data volumes are larger, by a factor of more than three times greater than SAP BW, and a factor of 258 greater than Cognos’ median data volumes. |
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Web Deployment Rates By Product |
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MicroStrategy customers are more successful in deploying business intelligence via the Web than are customers using any other leading business intelligence product for the seventh year in a row. The Survey found that MicroStrategy had the highest Web Deployment Rate of 79.2%, meaning 79.2% of MicroStrategy’s customers reported that they have deployed business intelligence via the Web to at least 50% of their users. |
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