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Web Site Analytics Solutions

Companies study web site visitor activity to understand customer and prospective buyer interests, improve web site design and navigation, and increase the profitability of the online sales process. By tracking and analyzing web traffic patterns, site navigation, page views and transactions, online marketers can design more compelling web sites and give visitors better incentive to buy and return. With the low switching costs present on the Web, companies know that a visitor's experience must offer enough value to induce repeat visits. Companies rigorous in their analytical approach to online merchandising and/or sales are realizing lower marketing costs, higher online revenue and improved customer loyalty.

Web Site Analysis Business Challenges & Solutions

Investigate online visitor behavior trends to optimize web site design

Web site design must be optimized to induce specific visitor actions, for example, completing checkout once items have been added to a shopping cart. BI allows paths of interest to be defined and tracked, related pages to be grouped into a single defined interest area, and customer data to be combined with web traffic data to better understand the behavior of particular visitor segments.

Combine offline and online customer detail to uncover marketing opportunities

Combining web log information with customer information from other corporate systems provides marketers a unique opportunity to connect customers to page views, allowing offers to include items specifically known to have been viewed by the customer. Business intelligence not only enables this identification process, but automatically creates and delivers targeted offers through the Web, email and wireless devices.

Understand marketing campaign effectiveness through tracking of online results

Marketing campaigns with Web-based calls-to-action can be effectively tracked near-real-time through web data analysis. Email, web site, and other banner ad campaigns tagged with campaign identifiers can be tracked from click-through to response to closed sale. Understanding the relative effectiveness of list targets, creative design, and offer content allows marketers to optimize their marketing spend.

Provide real-time alerting of web traffic performance indicators and anomalies

Web site managers must be notified immediately when a web site goes down. Other traffic pattern and transaction changes can indicate navigation problems, merchandising errors and personalization errors. BI provides statistical measures of traffic, conversions and page views relative to average for a defined time period and automatically alerts managers of anomalies based on predefined thresholds.

Web Analytics Appliance
Powered by Lunexa, MicroStrategy, Netezza, and Talend

Optimize Your Online Marketing Investments
By Relating Web Activity to Offline Events and Information about Your Customers and Prospects

Make your web activity data more actionable by exposing it to additional systems for campaigns, emails, offer testing, direct mail, site personalization, CRM control, etc.—thereby unlocking the value of your web data.

Leverage advanced analytics such as behavioral segmentation, time series analysis, predictive modeling, scoring, etc.and apply these to your combined web activity, operational and warehouse/datamart data. Gain a more comprehensive view of your business by analyzing your customer and prospect interaction over time, including multiple web sessions and different communication channels.

Gain “time to value” by leveraging a pre-packaged data model, ETL processes, and reporting and analysis objects that minimize development time and enable you to derive value from your web data assets as soon as you deploy the appliance.

How MicroStrategy and its partners work together to deliver powerful web marketing analytics

Lunexa has followed its rigorous, detail-oriented methodology to create the various pre-packaged components—ETL processes, data model, and reporting and analysis objects. Detailed requirements, design and development specifications have been documented and will be made available to customers for future support and customization needs.

Talend provides customers with a powerful, flexible and cost-effective data integration platform to combine online activity and other data sources. Netezza's focus on performance, simplicity and value provides an ideal platform for this analytic appliance since it addresses the specific challenges that drove web analytics solutions to SaaS vendors in the first place. And MicroStrategy's 5 styles of business intelligence ensure that users can access the entire range of analytical capabilities from simple web activity to advanced customer analytics through a single platform and user interface.

Contact us to learn more about the Web Analytics Appliance.