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Retail Solutions

  • 8 of the top 10 global retailers use MicroStrategy
"As a result of using the MicroStrategy platform, Lowe's is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers."

—Lowe's Companies

Retailers use Business Intelligence software to enter strategic new markets, anticipate changing customer demands, and optimize purchasing and product mixes in the global marketplace.

Eight of the top 10 global Retailers and other leading companies in the Retail sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:

Store Operations Analysis

  • Improve productivity by arming associates on the sales floor with role based and task specific information
  • Improve sales and reduce stock outs by generating alerts that focus associates' attention on high priority tasks
  • Provide store associates with assisted selling tools to better connect with customers and improve sales
  • Monitor compliance by executing a store inspection and easily communicate best practices
  • Encourage healthy competition and collaboration through peer store comparisons
  • Improve promotion effectiveness by managing them more effectively
  • Empower Store Managers to provide timely feedback and coaching to associates
  • Immediately address personnel actions, scheduling, and time-off requests
  • Align staff schedules with customer traffic to optimize your workforce
  • Incorporate materials such as videos and PDF files to spur associate knowledge sharing and training
  • Deliver a consistent shopping experience for the customer

Customer Analysis

  • Provide an Omni-Channel view of the customer by combining traditional loyalty data from all channels and social insights
  • Analyze and compare the lifetime value of a customer by isolating and identifying the attributes (e.g., age, purchase frequency, location) that allow for a single, quantifiable metric for comparison
  • Create customer satisfaction through high quality promotions targeted at the most profitable and most likely to be affected customer segments

Sales & Inventory Analysis

  • Make better decisions as to what products to retire and what products to retain in inventory through analysis of merchandise information, including sales, inventory gross margin, turn, and weeks of supply
  • Perform seasonal analysis on products to highlight the exceptions and time periods where raising inventory levels is required or where markdowns should be applied

Promotion Analysis

  • Identify the products and promotions most likely to break the “purchasing threshold” for specific customers or segments
  • Analyze the effectiveness of specific promotions, through direct comparison of sales and inventory numbers across time periods

Supply Chain & Channel Analysis

  • Analyze individual vendors based on performance of specific brands and products to improve negotiation stances with vendors on price and quality
  • Assess warehouse work flow and transportation performance to quickly identify and correct inefficiencies
  • Optimize assortment and inventory by analyzing the types of products most likely to be abandoned in shopping baskets or carts

Selected Customers in Retail

Eight of the top 10 global retailers use MicroStrategy. See more on our Customer List »