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Food and Beverage Solutions

  • 3 of the top 5 global restaurant chains use MicroStrategy
"The MicroStrategy platform is the business intelligence standard across our U.S. operations. Unlike its competitors, the MicroStrategy platform offers the power, flexibility, and ease-of-use that we need 24/7."

—Yum! Brands

Food and Beverage companies use business intelligence software to improve customer satisfaction and operations, while optimizing the effectiveness of product launches and promotions. The MicroStrategy BI platform helps these companies make more effective decisions, especially in the following business areas:

Customer Analysis

  • Improve customer satisfaction and retention by analyzing wait times, customer service feedback from surveys, and “mystery shopper” results
  • Monitor customer behavior and purchasing trends to streamline operations and meet demand for new products and changes to existing products in a timely fashion

Operations & Cost Management

  • Ensure high-quality customer service and reduce operational costs by evaluating staffing levels and costs during different day-parts to uncover inefficiencies and service issues
  • Optimize daily operations and performance by monitoring hourly sales, peak times, labor, speed of service, and refunds

Product & Sales Analysis

  • Develop profitable menu items and pricing strategies by analyzing restaurant guest counts and sales, and identifying patterns in location, time of day, and demographics
  • Maintain a successful product mix by reporting on brand or individual item sales performance, shipments, and service frequency

Inventory & Distribution Management

  • Stock shelves more efficiently, reduce stock-outs, and lower inventory-on-hand by monitoring inventory data and tracking distribution service to restaurants and stores
  • Foster long-term relationships with customers such as grocery stores by tracking distribution costs, order fill rates, and providing progress reports on order status, inventory issues, and shipments

Promotion Analysis

  • Track all product sales associated with specific marketing campaigns and promotions to make thoughtful, cost-saving adjustments to future campaigns and products
  • Ensure the greatest potential ROI from product launches by gaining insight into working capital, trade spending, unsuccessful product launches, and areas for improvement in successful launches

 

Unique Technical Needs of Food and Beverage Customers

  • The high number of stores and restaurants that make up most Food and Beverage companies greatly increases the number of internal users and number of reports being run. Allowing store managers and franchisees to have all the same functionality as corporate management improves effectiveness
  • MicroStrategy's zero-footprint Web interface allows for restaurant managers and executives around the world to have access to their personalized data and perform any ad hoc analysis they desire
  • One, central location to control all security policies and access control lists and permissions allows administrators the ability to maintain security across a user base that is spread around the globe

Selected Customers in Food and Beverage

Three of the top 5 global restaurant chains use MicroStrategy. See more on our Customer List »