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Wisdom Professional

Exceptional Consumer Insights and Market Research Using Facebook Data

What is MicroStrategy Wisdom Professional™?

MicroStrategy Wisdom Professional™ provides unparalleled market research on the demographics, interests, and social graph of millions of Facebook users. Tap into this collective intelligence, as captured by the Wisdom Network, to aid in your marketing activities. Access unique analytics designed for businesses to understand consumers better, provide better products and service, and ultimately compete better in the marketplace.

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Business Use Gallery

Discover how consumer insights derived from Wisdom Professional can improve a wide range of marketing activities.

More business uses »

  • Media Buying

    Understand TV, radio, print and digital media interests of consumers to aid in media mix planning and strategy

  • Endorsements

    Analyze a celebrity's fans to determine brands likely to benefit the most from his/her endorsement

  • Sponsorships

    Find useful sponsorship ideas to reach a desired target segment

  • Loyalty Campaigns

    Research the interests of different consumer segments to create offers that will appeal to them

  • Store Location Planning

    See fan population distribution by geography and places they like to go to help in planning store locations

  • Cause Marketing

    Discover causes that appeal the most to a desired target audience, for exploring partnerships to promote a brand

What can you do with MicroStrategy Wisdom Professional?

Analyze Demographics

View a comprehensive breakdown of demographic data such as age, gender, marital status, metro area location, education level, employment, and affluence. See information enriched using the Facebook social graph and external sources of information to fill gaps in Facebook user profiles.

Discover Interests

Get unprecedented access to a wealth of information regarding consumer interests based on the pages people like on Facebook. See what brands are favored by any group of consumers, who are their preferred actors, sports athletes, politicians, celebrities and numerous other favorites.

Explore Activities

Analyze the most popular places people visit as expressed by their check-ins on Facebook. Learn where any group of consumers likes to eat, shop, travel, or get entertained, and draw insights about their lifestyle from their favored activities and pastimes.

Investigate Consumer Segments

Create micro-segments of people who share common traits by selecting any combination of demographic, geographic or psychographic attributes in MicroStrategy Wisdom Professional. Analyze each segment to find unique preferences of its members, then use these insights to guide your marketing activities.

Compare Consumer Segments

Compare multiple consumer segments based on their demographics and interests. Uncover differences between your customers and those of your competitors. Choose between several potential marketing partners based on who has the most pull on your target demographic. Identify similarities and differences between the consumers of your many brands or products.

Study Psychographics

Discover if your customers are more attracted to shopping or the outdoors, if they like technology or art, and whether they are liberal-minded or conservative. Psychographic profiles provide a deeper perspective on any consumer segment you want to evaluate.

Examine Scores

View the distribution of affluence, influence and popularity among your selected group of people. Use scores assigned by Wisdom Professional to look at finer segments such as extremely influential, highly popular, or most affluent consumers.

Available on Web and iPad

View Wisdom summary dashboards and detailed consumer intelligence reports from anywhere using the Wisdom for Facebook web or Apple iPad app. Statistics on who your fans are, where they live, and what they like will always be accessible at your fingertips wherever and whenever you want them.

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