How Can We Help You
to Build Your Business?
Global Telecommunications Company Telefónica Embraces MicroStrategy as Enterprise-Wide Standard for Reporting & Analysis
Nearly 2,000 Knowledge Workers Utilize Information
McLean, Va., July 28, 2003 — MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that its customer Telefónica S.A. (NYSE and Madrid Exchange: TEF) has licensed the MicroStrategy Business Intelligence Platform™ to expand the reach of its enterprise business intelligence applications. Telefónica is the leading telecommunications operator in the Spanish and Portuguese speaking world and the second-largest European operator in terms of stock market capitalization.
“Our MicroStrategy system is a valuable component of our business, as the technology enables our employees to review and analyze information to make better business decisions,” said Luis Morán Abad, manager of technology architecture and information systems at Telefónica. “By adopting MicroStrategy technology across the enterprise, we have seen the speed by which decisions are made and productivity levels increase. MicroStrategy’s intuitive Web interface lets users analyze and share corporate data with ease, and satisfies the business requirements of our widespread end-user community.”
Telefónica has deployed a number of business intelligence applications across the enterprise, including applications for sales analysis, financial analysis, purchase reporting, audit reporting and marketing campaign analysis. Approximately 2,000 users access Oracle® and SQL Server® data warehouses, and rely on MicroStrategy to access information and to share insight with other employees globally via the Web.
“We’re proud to count Telefónica, a global leader in telecommunications, as a MicroStrategy customer,” said MicroStrategy COO Sanju K. Bansal. “MicroStrategy is equipping telecommunications service providers with the technology to recognize new revenue streams, streamline operations, and deliver value-added customer experiences. MicroStrategy’s sophisticated capabilities are well suited for our telecommunications customers, including Telefónica, whose business requirements depend on a scalable, integrated and Web-based infrastructure for mission- critical reporting and analysis.”
About Telefónica, S.A.
Telefónica S.A. is the leading telecommunications operator in the Spanish and Portuguese speaking world and the second-largest European operator in terms of stock market capitalization. Telefónica provides a complete range of communications services which includes fixed telephony, mobile telephony, data transmission and added-value services, business services, internet access, directories, CRM services and content. Telefónica has over 90 million customers. Its main markets comprise 16 countries (Brazil, Mexico, Argentina, Peru, Chile, El Salvador, Guatemala, USA/Puerto Rico, Colombia, Venezuela, Germany, Italy, Switzerland, united Kingdom and Marocco), although it is present in almost 50. At the end of December 2002, Telefónica had over 157,000 employees, half of them in Latin America. Considering 2001 full year, Telefónica’s turnover reached 31,052.6 million of euros and a net profit of 2,106.8 million euros.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform™ distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,000 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.
This press release may include statements that may constitute "forward-looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.