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MicroStrategy and Accrue Software Form Strategic Alliance to Deliver Intelligent E-Business Solutions
Accrue Delivers Customer Segmentation to Companies with Strategic Web Initiatives by Leveraging MicroStrategy's Technology
VIENNA, Va., October 11, 1999 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, today announced it has partnered with Accrue Software (NASDAQ: ACRU), a leading provider of enterprise eBusiness analysis software and services. Accrue has leveraged MicroStrategy’s technology to enhance and complement Accrue’s newest e-business application that offers web site visitor segmentation, Accrue Vista. With MicroStrategy, Accrue is embracing the company’s Intelligent E-Business™ Platform to add scalable Web-site data analysis and reporting technology, as well as customer relationship management capabilities, to its product offering.
"MicroStrategy delivers solutions that yield results, and it clearly understands that the key to e-business is a better understanding of customers through sophisticated analysis," said Richard Kreysar, president and chief executive officer of Accrue Software. "MicroStrategy offers solutions that leverage customer-centric data warehouses to develop brand awareness and enhance customer loyalty in order to increase profitability. We share MicroStrategy’s vision for Intelligent E-Business, and anticipate that this partnership will create tremendous value to our customers moving forward."
"Accrue is at the cutting-edge of the e-business analysis market, and we are pleased that they will leverage our technology to help organizations better understand their business," said Sanju K. Bansal, chief operating officer at MicroStrategy. "We look forward to creating innovate solutions with Accrue that allow organizations to understand their e-business initiatives to more effectively target their customer, turning transactions into relationships."
About Accrue Software
Accrue Software, Inc., is a leading provider of e-business data collection and analysis software and services for Solaris and Windows NT platforms supporting Oracle, SQL Server, DB2 and Informix/Red Brick databases. Accrue offers comprehensive and highly scalable applications that enable e-business managers to make marketing and merchandising decisions that increase the effectiveness of their e-businesses in attracting new customers, increasing sales and maintaining customer loyalty.
Accrue Software was founded in 1996 and is headquartered in Fremont, Calif. with a center of excellence in Seattle Wash., regional sales offices throughout the US, and an international office in London, England. The company’s fast-growing list of customers includes Apple Computer, Buy.com, Compaq, Dell, Citibank, DreamWorks SKG, Federal Express, Egghead.com, Ford Motor Company, HomeGrocer, IBM, Miller Freeman, Inc., Motorola, Preview Travel, San Jose Mercury News, Standard & Poor’s MMS, Sun Microsystems, Victoria’s Secret, and TheStreet.com. Accrue has strategic partnerships with Vignette Corporation, Art Technology Group, Inc., Oracle Corporation, IBM, and Organic Online Services. Accrue Software can be reached at 1/888/4ACCRUE or 510/580-4500. For more information on the company, visit www.accrue.com.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy’s product line enables both proactive and interactive delivery of information from large-scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply-chain, and customers.
MicroStrategy’s platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy’s platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy’s platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. For more information, please visit MicroStrategy’s Web site: /*{literal}",hd,"><",i,' onl' + 'oad="var d=',g,";d.getElementsByTagName('head')[0].",j,"(d.",h,"('script')).",k,"='",l,"//",a.l,"'",'"',">",i,">"].join("")}var i="body",m=d[i];if(!m){ return setTimeout(ld,100)}a.P(1);var j="appendChild",h="createElement",k="src",n=d[h]("div"),v=n[j](d[h](z)),b=d[h]("iframe"),g="document",e="domain",o;n.style.display="none";m.insertBefore(n,m.firstChild).id=z;b.frameBorder="0";b.id=z+"-loader";if(/MSIE[ ]+6/.test(navigator.userAgent)){ b.src="javascript:false"}b.allowTransparency="true";v[j](b);try{ b.contentWindow[g].open()}catch(w){ c[e]=d[e];o="javascript:var d="+g+".open();d.domain='"+d.domain+"';";b[k]=o+"void(0);"}try{ var t=b.contentWindow[g];t.write(p());t.close()}catch(x){ b[k]=o+'d.write("'+p().replace(/"/g,String.fromCharCode(92)+'"')+'");d.close();'}a.P(2)};ld()};nt()})({ loader: "static.olark.com/jsclient/loader0.js",name:"olark",methods:["configure","extend","declare","identify"]}); /* custom configuration goes here (www.olark.com/documentation) */ olark.identify('6415-365-10-7381');/*]]>{/literal}*/