How Can We Help You
Leverage Technology
to Build Your Business?

Annuncio e-Marketing Platform Enhanced with Advanced Analytics from MicroStrategy

MicroStrategy Business Intelligence Embedded in Annuncio’s Customer Relationship Management Applications

MCLEAN, Va., July 10, 2001 — MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that its strategic partner, Mountain View, Calif.-based Annuncio Software, is using MicroStrategy 7™ to strengthen the analytical capabilities of the Annuncio e-Marketing Platform™. Annuncio has integrated the advanced analytics of the MicroStrategy platform into its operational e-marketing offering, thereby allowing marketers to obtain actionable insight into customer relationships. The Annuncio e-Marketing Platform includes applications for dialog and web site marketing that help companies build customer relationships that are proactive, personalized, ongoing and optimized.

“MicroStrategy’s scalable platform built for the Internet enables us to embed the powerful analytical functionality our customers require,” said Didier Moretti, CEO of Annuncio Software. “Annuncio’s new analytical capabilities will give marketers the ability to analyze data from all CRM touchpoints so they can develop highly targeted, personalized customer relationships that build loyalty and drive revenue.”

“MicroStrategy provides the analytical platform for companies to obtain a complete view of their customer relationships,” said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. “Marketers need the ability to interpret and predict customer behavior. By leveraging the advanced analytics, data scalability and Web-friendly architecture of our MicroStrategy 7 business intelligence platform, Annuncio tailors its solutions to marketers, enabling them to understand customer profiles and preferences, and identify patterns of customer behavior to derive even greater value from their e-marketing efforts.”

The existing Annuncio e-Marketing Platform allows marketers to plan, design and execute dialog and web site marketing. The new analytics will enable marketers to analyze stated customer preferences, response history, purchase history, and data from other CRM applications such as call center, sales force automation, customer service and web tracking. Based on the MicroStrategy platform, Annuncio’s analytics will provide companies with the flexibility to leverage an existing CRM data warehouse or use the bundled CRM data schema.

About Annuncio Software, Inc.

Annuncio Software provides an industry-leading e-Marketing Platform that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The platform is designed to result in higher revenue, lower costs and a better bottom line. The Annuncio e-Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio e-Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points – including email, web and offline. Global 1000 enterprises use the Annuncio e-Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling (650) 314-6000 or (877) 933-6060.

About MicroStrategy Incorporated

For 11 years, MicroStrategy has helped corporations transform their operational data into actionable information. Its flagship product is MicroStrategy 7™, the Scalable Business Intelligence Platform Built Specifically for the Internet™. Its pure-web architecture provides the Web reporting, security, performance, and standards that are critical for deployment over the Internet. With proven data and user scalability, MicroStrategy is capable of analyzing today’s growing multi-terabyte data warehouses and distributing information to millions of users via Web, wireless and voice. The open and flexible platform provides the business intelligence foundation for all query, reporting and advanced analytical applications across the enterprise and out to partners and customers in extranet deployments.

MicroStrategy has approximately 1,100 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, First Union Corporation and GlaxoSmithKline. MicroStrategy also has relationships with over 200 systems integrators, application development, and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy was founded in 1990 and is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated (the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; adverse reaction by the Company’s employees, investors, customers, vendors and lenders to the restatement of the Company’s financial results or its future prospects; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy 7, Scalable Business Intelligence Platform Built for the Internet, MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.