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Ameritrade Offers Personalized Financial Information Delivered to Customers through Wireless Phones, Pagers, E-mail

Services Increase Value Proposition for Customers Through Free, Personalized Portfolio Updates and Alerts

OMAHA, Neb., November 9, 1999 – Providing its self-directed investors with another leading-edge tool to manage their investments, Ameritrade Inc., a leading online brokerage firm and a subsidiary of Ameritrade Holding Corp. (NASDAQ: AMTD), announced today that customers can now receive personalized financial information via digital mobile phones, alphanumeric pagers or e-mail.

The Ameritrade Reports and Alerts Service gives Ameritrade’s self-directed investors more convenience and control than ever, providing them a new way to follow and invest in the securities in their portfolios or track securities they may want to invest in at a later date. It also gives Ameritrade yet another way to proactively interact with its customers.

“We are driven to provide our empowered customers with all the necessary tools they need to become better, smarter investors, and the Ameritrade Reports and Alerts Service goes a long way to doing just that,” said Thomas K. Lewis, co-chief executive officer of Ameritrade Holding Corp. “The unprecedented level of personalized financial insight and analysis we can now offer our customers gives Ameritrade a competitive advantage that is very hard to match and increases the value proposition for customers by offering services that rival those provided by full-service brokers, without the added costs.”

Ameritrade Reports and Alerts Service can deliver scheduled or news-driven updates on the performance of customers’ portfolios, including stock price changes, earnings estimate changes, earnings surprises and analyst rating changes. In addition, the service provides a weekly market and portfolio summary that includes performance comparisons and price/volume charts.

The Ameritrade Reports and Alerts Service, built on software based on technology developed by MicroStrategy Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, not only allows customers the ability to monitor and track the stocks in their portfolios but also lets them set up a “watch list” of prospective purchases.

“These new services allow Ameritrade to provide their self-directed customers with the value-added services traditionally only provided by full-service brokers, including weekly summary reports and stock movement alerts, without the costs often associated with them,” said Michael J. Saylor, president and CEO of MicroStrategy Incorporated. “By utilizing MicroStrategy’s proactive, personalized intelligence capabilities, they will remain at the cutting-edge of the Intelligent E-Business market and be prepared to enter the world of 7x24 trading.”

About Ameritrade Holding Corporation

Ameritrade Holding Corporation is a pioneer in the discount and online brokerage industry. The Company provides brokerage services and clearing services to self-directed individual consumer investors and other financial institutions through its subsidiaries. Subsidiaries of Ameritrade Holding include: Ameritrade Inc. (www.ameritrade.com), a leading online discount brokerage firm; Accutrade, Inc. (www.accutrade.com), a discount brokerage firm delivering superior levels of personal service and support to its clients; AmeriVest, Inc. (www.amerivestinc.com ), a provider of third-party discount brokerage services and other financial services to commercial banks, credit unions and thrift institutions; as well as Advanced Clearing, Inc. (www.advancedclearing.com), a securities clearing firm providing clearing services to each subsidiary as well as other financial institutions. For more information on Ameritrade Holding Corporation, visit the Company web site at www.amtd.com.

About MicroStrategy

MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s product line enables both proactive and interactive delivery of information from large-scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply-chain, and customers.

MicroStrategy’s platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy’s platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy’s platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. For more information, please visit MicroStrategy’s Web site: http://www.microstrategy.com.

Intelligent E-Business, MicroStrategy Broadcaster are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.