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MicroStrategy Selects Informatica to Speed Time to Market for MicroStrategy CRM Applications

Informatica Data Integration Platform Selected to Enable Quick, Complete Analysis of Customer Behavior

VIENNA, Va., February 15, 2001 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced it has licensed the Informatica (NASDAQ: INFA) data integration platform to consolidate enterprise data for the MicroStrategy CRM Applications™ product suite.

With the Informatica platform, MicroStrategy customers will be able to automate data integration from a wide variety of systems found across the enterprise, including call centers, enterprise resource planning (ERP) software, web sites, e-commerce sites, customer relationship management (CRM) software and third-party data providers, into a customer-centric data model. This approach can significantly speed time to market and enable rapid deployment of CRM initiatives. MicroStrategy CRM Applications empower companies to build valuable relationships with their customers by leveraging online and offline customer data to perform sophisticated customer analysis and personalized, event-based and permission-based marketing.

“Informatica offers customers of MicroStrategy CRM Applications a pre-packaged data integration product that can save time and decrease long-term development and maintenance costs,” said Mark LaRow, vice president of MicroStrategy’s applications group. “This relationship aligns two highly-recognized, leading technology platforms into an easy-to-deploy solution that should address the CRM needs of our customers.”

“We are pleased MicroStrategy has selected Informatica as the data integration platform of choice for its customers. Utilizing Informatica, MicroStrategy is providing its customers with an enterprise-class data integration capability,” said Bart Foster, senior vice president of worldwide marketing with Informatica.

MicroStrategy CRM Applications consists of three products:

  • MicroStrategy Web Business Analyzer™, which enables companies to develop a complete understanding of web site interactions.
  • MicroStrategy Customer Analyzer™, which provides powerful, customer-centric analysis to deliver insight and identify effective sales, service and marketing activities. It also includes all of the functionality of MicroStrategy Web Business Analyzer.
  • MicroStrategy Marketing Automation™, which offers an integrated, closed-loop solution to engage customers in ongoing, permission-based dialogue across all channels of communication.

Anyone interested in MicroStrategy’s software can go to MicroStrategy’s online store, located at www.microstrategy.com, to demo, configure, upgrade and order software directly. Store visitors can purchase MicroStrategy software, technical support, education, consulting and documentation online or over the phone in an easy-to-try, easy-to-buy format. MicroStrategy CRM Applications can also be bought through authorized resellers around the world.

Informatica provides eBusiness analytic software that enables companies to leverage business insight for competitive advantage. More than 1,100 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica products include a comprehensive family of analytic applications, the industry’s most powerful data integration platform and a wide range of supporting services and partnerships. The company’s list of leading customers includes 3Com, AMD, American Airlines, BMW, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, Inktomi, Merck, Merrill Lynch, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint and UBS. For more information, call 1.800.970.1179, or visit the Informatica Web site at www.informatica.com.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of business intelligence software and related services. MicroStrategy’s technology platform enables companies to build solutions that provide powerful insight into business operations and create lasting, profitable relationships with partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1,100 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with approximately 330 systems integrators, application development and platform partners.

For more information, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated (the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the securities class action and shareholder derivative settlement agreements will not obtain court approval or that the other conditions to the settlements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company’s employees, investors, customers, vendors and lenders to the restatement of the Company’s financial results or its future prospects; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Web Business Analyzer, MicroStrategy Marketing Automation are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.