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MicroStrategy Selects Sane Solutions for Easy Analysis of Web Site Traffic for MicroStrategy CRM Applications
Sane Solutions’ NetTracker Selected as Preferred Extraction, Transformation and Loading (ETL) Component
VIENNA, Va., January 22, 2001 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced the selection of NetTracker technology from Sane Solutions to power the extraction, transformation and loading of web site traffic data for MicroStrategy Web Business Analyzer™, part of the MicroStrategy CRM Applications™ product suite. MicroStrategy Web Business Analyzer enables companies to develop a complete understanding of web site interactions through an easy to navigate interface. It performs sophisticated analysis of customer behavior on web sites, and is built on the scalable MicroStrategy business intelligence platform, MicroStrategy 7™.
Through the pre-packaged web ETL component and complex, proven algorithms developed in NetTracker by Sane Solutions, MicroStrategy Web Business Analyzer ensures that online data is continuously populated, providing up to the minute accuracy for sophisticated click-stream analysis. This online data can be automatically connected to data from other data sources in order to provide business insight on how web site and customer characteristics influence online behavior and thereby affect web site return on investment.
“MicroStrategy has recently moved into the CRM market with full force, and through alliances like the one with Sane Solutions, we believe that MicroStrategy will offer a highly competitive solution with the superior quality that their customers have come to depend on,” said Jim Rose, CEO of Sane Solutions. “NetTracker offers a highly praised ETL component that is extremely effective at populating data from the web quickly and accurately.”
“MicroStrategy chose Sane Solutions’ NetTracker technology after an extensive evaluation because of its ease of use, ease of deployment, scalability and functional richness,” said Mark LaRow, vice president of MicroStrategy’s applications group. “Their technology will help MicroStrategy offer companies the fastest and easiest path to gathering a comprehensive view of their customers.”
About Sane Solutions, LLC
Founded in 1996, Sane Solutions specializes in developing the NetTracker line of advanced web-based web site traffic analysis software.
The NetTracker line of log file analysis software provides detailed web site traffic reporting and web data mining including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker line consists of NetTracker Professional, NetTracker Enterprise and the NetTracker eBusiness Edition. The NetTracker line is used worldwide by Fortune 500 corporations, educational and government institutions, and ISPs including Lockheed Martin, Goldman Sachs, Harvard University, Raytheon, Time, Inc., The US Census Bureau, Fairchild Semiconductor, Verio and more. NetTracker's strategic partners include MicroStrategy, Oracle, Vignette, Alliare, Microsoft, Sun-Netscape Alliance and more. Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel.800-407-3570 or 401-295-4809; www.sane.com.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of business intelligence software and related services. MicroStrategy’s technology platform enables companies to build solutions that provide powerful insight into business operations and create lasting, profitable relationships with partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with approximately 300 systems integrators, application development and platform partners.
For more information, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated (the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the securities class action and shareholder derivative settlement agreements will not obtain court approval or that the other conditions to the settlements will not be satisfied; the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company’s employees, investors, customers, vendors and lenders to the restatement of the Company’s financial results or its future prospects; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, MicroStrategy 7, MicroStrategy CRM Applications, MicroStrategy Web Business Analyzer are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.