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Naviant, Carleton, MicroStrategy, and Prime Response Team Up to Offer a Joint Cyber Seminar on E-CRM

Newtown Square, PA — November 10, 1999 — Naviant, the premiere precision marketing company, today announced it will co-host a joint cyber seminar, with three other industry-leading companies. The online seminar, entitled "Jumpstart your e-CRM Solution with Marketing Automation” will take place on December 14 at 2:00 p.m. EST at www.carleton.com/seminar/e-crm.htm.

Co-hosting this seminar with Naviant are Carleton Corporation, a leading provider of customer data management solutions; MicroStrategy, a leading worldwide provider of Intelligent E-Business™ software; and Prime Response, a leader in integrated eMarketing solutions. Together, the four companies will cover a key area of intelligent e-CRM (electronic Customer Relationship Management) solutions—marketing automation, which includes customer data management, reporting and modeling, campaign management, and the services of experienced professionals to help implement and integrate CRM solutions quickly.

With the wide variety of vendors and new technology emerging at a rapid pace, these four companies will help attendees make sense of the CRM landscape when using electronic channels and present a comprehensive marketing automation solution for companies looking for a way to jumpstart their e-CRM solution. Industry expert Bill Hopkins, from the Knowledge Capital Group, will lead the seminar, offering insight into the complexities of the CRM industry and introducing representatives from each of the four companies. A hypothetical case study will be presented to guide the discussion, and each company will illustrate and discuss their role in effectively implementing marketing automation as part of a successful CRM strategy.

The case study will be followed by a panel discussion of hot issues impacting CRM today. Through cyber seminar technology, participants can submit their questions real-time for the Q&A session at the end. Using a unique case-study approach, the four companies offer a highly educational and applicable learning experience for companies interested in the latest e-CRM technology and methodologies.

This seminar is open to anyone interested in learning about the essential building blocks of a successful e-CRM implementation. For more information on the seminar and to register, visit www.carleton.com/seminar/e-crm.htm or call 1-800-328-3998.

About Carleton

Headquartered in Minnetonka, Minn., Carleton is a leading provider of customer data management solutions for CRM and related analytical applications. Carleton Pure·View™ enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications, providing the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective solution. Pure·View substantially benefits organizations by delivering sales and marketing applications faster with higher quality customer data. For more information, visit www.carleton.com, e-mail Carleton info@carleton.com, or call 800-328-3998.

About Prime Response

Prime Response is consistently recognized as the leading Marketing Automation visionary in the fast-growing Customer Relationship Management (CRM) industry. The Company's Prime@Vantage.com* product-a pioneering-marketing solution within the CRM space is a web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. Prime@Vantage.com is an enterprise-class "front office" software suite for use by leading organizations to create relevant, highly targeted, measurable marketing campaigns that incrementally builds more loyal and profitable customer relationships. Prime Response is located in Boston (corporate headquarters), London (international headquarters), Antwerp, Atlanta, Chicago, Denver, Dublin, Frankfurt, Melbourne, Minneapolis, Munich, Paris, and San Francisco. More information is available at www.primeresponse.com, marketing@primeresponse.com or +1 617 876-8300.

About Naviant

Naviant is the premier precision marketing company that enables its clients to achieve superior marketing results. Naviant’s precision marketing products and services cover four areas: e-Registration, e-List Services, e-Targeting, and e-CRM (Customer Relationship Management). Naviant is backed by a list of industry leaders. Excite@Home and 24/7 Media are among the company’s strategic and financial investors. Founded in 1997, Naviant is headquartered in Newtown Square, Pennsylvania, with offices throughout the U.S. and in Canada. For more information on the company, visit www.naviant.com or call 877-628-4268.

MicroStrategy, MicroStrategy 6 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.