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Net Perceptions Selects MicroStrategy to Provide the Tracking and Analysis Engine for New E-Business Solution

Net Perceptions for E-Commerce 5.0 Embeds MicroStrategy Reporting and Analysis Tools

VIENNA, VA and MINNEAPOLIS, MN, December 6, 1999 – MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of Intelligent E-Business™ software, and Net Perceptions (Nasdaq: NETP), the leading supplier of real time personalization solutions, today announced a strategic partnership that will allow organizations to more effectively analyze their online customers. MicroStrategy’s Intelligent E-Business Platform™ will be embedded in the new version of Net Perceptions for E-commerce 5.0, a product recently released at the Personalization Summit in San Francisco.

Net Perceptions for E-commerce 5.0 is a personalization recommendation engine that offers several new analysis and merchandising features. One of the most notable advances is its reporting capability. Net Perceptions has partnered with MicroStrategy to create a reporting and analysis module specifically designed for companies using Net Perceptions personalization products.

Called Net Perceptions Decision Support™, this reporting and analysis feature allows retailers to track specific online promotions across time through MicroStrategy Intelligence Server™ and MicroStrategy Web™, part of MicroStrategy’s Intelligent E-Business Platform. Net Perceptions Decision Support provides detail to companies about the effectiveness of their campaigns resulting from the recommendations. It tracks what products are being recommended, which are being bought, which are being ignored, how many browsers actually buy, and gives detail into the average size and value of the orders. With this information, retailers have the information needed to make better, actionable merchandising decisions.

“Net Perceptions for E-commerce 5.0 successfully combines our award-winning recommendation engine with the impressive MicroStrategy analysis and reporting tools,” said Steve Larsen, Net Perceptions senior vice president. “Net Perceptions for E-commerce 5.0 was significantly strengthened by embedding MicroStrategy technology. Our clients will now have access to invaluable information for their businesses – they will be able to track activities across their Web site recommendation engine, and have insight into how their personalization strategies can be fine tuned for more profitable results.”

“Having a premier personalization company select MicroStrategy for its primary analysis tool reinforces our position as a leading provider of Intelligent E-Business software,” said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. “This is an ideal application environment for our reporting and analysis software. The combination of these two extraordinary technologies creates a powerful business tool that provides tremendous benefits to organizations.”

Net Perceptions

Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis a multiple touch points. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company (Nasdaq: NETP) which operates additional offices in New York, San Francisco, and Reading, England and a joint venture office in Japan. Customers include many of the world’s best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

About MicroStrategy Incorporated /p>

MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s product line enables both proactive and interactive delivery of information from large-scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply-chain, and customers.

MicroStrategy’s platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy’s platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy’s platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. For more information, please visit MicroStrategy’s Web site: http://www.microstrategy.com.

This press release includes statements that may constitute “forward-looking” statements, usually containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company’s products in the marketplace, the timing of significant orders, delays in the Company’s ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy Intelligence Server, MicroStrategy, Intelligent E-Business, Intelligent E-Business Platform, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.