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Epsilon Joins MicroStrategy’s DSS Partners Program as a VAR

Companies to Provide Comprehensive One-to-One Marketing Solutions for Customer-Centric Industries

VIENNA, Va., July 13, 1998 — The ability to acquire, retain and cross-sell customers is what differentiates highly successful companies in today’s financial services, retail, catalogue and telecommunications industries. Increased competition has forced organizations to shift their focus from their products to their customers. To meet this demand, MicroStrategy Incorporated (NASDAQ: MSTR), the largest relational on-line analytical processing (ROLAP) vendor, and Epsilon, a leading provider of full-service database marketing services, today announced that they have joined forces to provide turn-key solutions for enterprise relationship management.

As part of the partnership program, Epsilon will leverage MicroStrategy’s award-winning DSS Suite to dramatically enhance companies’ one-to-one marketing efforts. Using MicroStrategy’s DSS Agent™, DSS Objects™, DSS Web™ and DSS Broadcaster™, Epsilon will develop custom decision support and campaign management systems for clients across vertical industries. Drawing upon its extensive expertise implementing database marketing systems for clients in numerous industries, Epsilon will also integrate MicroStrategy’s DSS products into a pre-packaged customer relationship management solution for retailers and cataloguers. The new system is designed to reduce the time it would normally take to build a custom solution from months to a matter of weeks. MicroStrategy’s product suite will be an integral part of the new solution, allowing companies to:

• Profile customers and measure current and future value
• Measure the results of marketing campaigns
• Apply analytic modeling to predict how various marketing actions will influence customer behavior

"Epsilon understands that successful one-to-one marketing campaigns often require very large customer-centric data warehouses and a powerful decision support infrastructure," said Ellen Pedersen, vice president of high performance open systems at Epsilon. "We conducted a thorough evaluation of the OLAP market and talked to our customers about their preferred OLAP vendors. We found that MicroStrategy offers an extremely robust architecture for handling large databases. The DSS Suite also can handle the technical challenges associated with conducting sophisticated analysis against every aspect of a company’s customer base. Our evaluation clearly illustrated that combining MicroStrategy’s technology with Epsilon’s vertical expertise can help companies implement their vision of treating each customer as a ‘market of one.’"

"The MicroStrategy/Epsilon partnership is a natural one," said Sanju K. Bansal, chief operating officer at MicroStrategy. "Epsilon’s core competence is developing and implementing large-scale database marketing solutions and MicroStrategy has built its business on allowing companies to access and analyze such large systems. Both companies have consistently demonstrated their commitment to helping organizations turn data into marketing intelligence to drive solutions that will have a positive and lasting impact on their businesses. We look forward to a productive relationship with Epsilon."

About Epsilon

Epsilon is a direct marketing agency that provides information-based marketing services to assist client in building relationships with their customers and donors. The company's services include creative concept development and direct marketing programs, marketing strategy, marketing information systems consulting, database development and management, analytical modeling and statistical analysis. With headquarters in Burlington, Massachusetts, Epsilon has offices in California, Texas and Washington, D.C.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of enterprise decision support system (“DSS”) software and related services. MicroStrategy’s suite of products (“DSS Suite”) enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions.

MicroStrategy’s decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy’s products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

For more information, please visit MicroStrategy’s web-site: www.strategy.com.

This press release includes statements that may constitute ""forward-looking"" statements, usually containing the words ""believe"", ""estimate"", ""project"", ""expect"" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Agent, MicroStrategy Broadcaster, MicroStrategy Objects, MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.