How Can We Help You
Leverage Technology
to Build Your Business?
MicroStrategy Partners with Sybase to Extend Customer Relationship Management Offering
MicroStrategy Offers Industry Warehouse Studio As Part of a Complete CRM Solution
VIENNA, Va, November 24, 1999 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, today announced a multi-year licensing agreement with Sybase®, Inc. (NASDAQ: SYBS). The agreement allows MicroStrategy to extend its Intelligent E-Business Platform by offering Sybase’s Industry Warehouse Studio as part of a complete customer relationship management solution.
The solution combines MicroStrategy’s analysis, personalization and broadcast technology with Sybase’s customer relationship management templates. The CRM templates provide the infrastructure for collecting a rich set of customer information. The combined solution provides businesses with a deep understanding of customer behavior and preferences, and provides a short deployment period to enable a quick return on their technology investment.
“This solution will offer businesses a complete answer to their customer relationship management needs,” said Eric Miles, senior vice president and general manager of Sybase’s Business Intelligence Division. “Companies will be able to gain insight about their customers, analyze and understand that insight, and reach those customers where they are -- by phone, fax, email or pager -- with the right message.”
“Combining strong customer understanding with powerful analysis and broadcasting functionality will allow businesses to extract a tremendous amount of value from their data warehouse,” said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. “Our relationship with Sybase will enable us to deliver complete CRM solutions for customers quickly, helping them harness The Power of Intelligent E-Business™ and maximize the value of every customer interaction.”
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s product line enables both proactive and interactive delivery of information from large-scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply-chain, and customers.
MicroStrategy’s platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy’s platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy’s platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has over 840 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, Kmart, MCI WorldCom, Merck-Medco, Nike, NetRadio and Ralston Purina. MicroStrategy has also entered into relationships with more than 210 systems integration, application development and platform partners, including Accrue, Exchange Applications, HNC Software, IBM, NCR, and Oracle.
For more information, please visit MicroStrategy’s Web site: http://www.microstrategy.com.
This press release includes statements that may constitute “forward-looking” statements, usually containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company’s products in the marketplace, the timing of significant orders, delays in the Company’s ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
MicroStrategy, Intelligent E-Business, Intelligent E-Business Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.