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MicroStrategy Selected by Cox Business Services to Identify Ideal Sales Prospects
MCLEAN, Va., April 19, 2004 -- MicroStrategy® Incorporated (Nasdaq: MSTR - News), a leading worldwide provider of business intelligence software, today announced that its customer Cox Business Services, an operating division of Atlanta-based Cox Communications, Inc., has selected the MicroStrategy Business Intelligence Platform(TM) to more efficiently identify sales prospects for Cox's Internet and telecommunications services. Cox Business Services is a full-service, facilities-based provider of communications solutions. Cox excels at helping businesses of all sizes generate greater efficiencies through a single source of communication products. The company offers high-speed Internet services; local telecommunications and long-distance services; and dedicated voice, data and video transport services for home offices, small, medium and large-sized businesses, school districts and hospitality, government and military properties in 28 markets across the nation.
To connect more businesses to its broadband networks, Cox's sales managers can utilize MicroStrategy's platform to conduct sales assessments by geographical areas using a combination of Cox's databases and Dun & Bradstreet data. Cox's network data engineers may also tap MicroStrategy to evaluate Cox's networks to ascertain potential areas of expansion. "MicroStrategy's user-friendly reporting capabilities coupled with its powerful analytics are tailor-made for our needs," said Cox's Director of Marketing Analytics Mark Snow.
"We're very proud of our expanding relationship with Cox, which showcases our success with Fortune 500 telecommunications companies," remarked MicroStrategy's COO Sanju Bansal. "Ten of the top ten Fortune 500 telecom companies are MicroStrategy customers, who are using MicroStrategy for such key applications as network optimization, sales and marketing analysis, operation support systems, customer relationship management and fraud management."
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy's industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities -- excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.
MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Lowe's Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy's software, visit MicroStrategy's Web site at http://www.microstrategy.com.
This press release may include statements that may constitute "forward-looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy Report Services software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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