How Can We Help You
Leverage Technology
to Build Your Business?

Ameritrade and MicroStrategy Forge Alliance to Offer Customers Personalized Proactive Financial Intelligence

OMAHA, NE, May 27, 1999 -- Leveraging technology to provide its customers with personalized proactive financial intelligence, Ameritrade Holding Corporation (NASDAQ: AMTD), one of America's leading online brokerage firms, today announced that it has signed a contract with MicroStrategy Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, to develop a comprehensive, leading edge suite of financial service offerings. Terms of the contract were not disclosed.

"The proprietary e-business financial service offerings we are developing with MicroStrategy will provide Ameritrade with a competitive advantage that will be very hard to match," said Thomas K. Lewis, Jr., co-chief executive officer, Ameritrade Holding Corporation. "Working with the MicroStrategy technology, we will be able to process massive amounts of financial intelligence and proactively broadcast it directly to our customers. In addition to this unprecedented level of personalized financial insight and analysis, including 24x7 stock alerts, we also will be able to offer our customers the ability to act immediately to execute transactions via a wide range of wireless devices such as pagers, cellular phones, and PDAs," Lewis added.

"This agreement with Ameritrade marks MicroStrategy's emergence as a strategic player in the e-business industry," said Michael J. Saylor, president and chief executive officer of MicroStrategy. "MicroStrategy's core technology strength is to extract insight from massive databases to provide organizations with better intelligence on their business and their customers. With Ameritrade we will leverage this expertise to develop financial applications that are proactive and personalized, allowing them to reach customers in unique ways, and provide customers with unmatched financial services."

"Our goal is to enable Ameritrade to add business intelligence to e-commerce applications," said John Wyatt, president of MicroStrategy's E-Business Division. "With Ameritrade, we want to go beyond simple transactions over a web site to developing solutions that enable the company to capture data and use that data to proactively interact with its customers via the communication device of their choosing. We believe that Ameritrade is leading the industry in developing e-business applications that provide significant value to its customers." Wyatt added that this alliance could potentially include millions of software licenses to cover Ameritrade’s rapidly growing customer base.

According to Lewis, "We believe that the products and services that will result from our alliance with MicroStrategy will help fuel the next wave of growth in online investing. We envision a day in the not so distant future when we can utilize technology to automatically notify customers via cell phone, pager or email that a stock they have been watching is moving and a decision to buy, sell or hold is needed and with the press of a button they’ll be able to respond. That’s where the industry is going and we plan to be there first."

About Ameritrade Holding Corporation

Ameritrade Holding Corporation is a pioneer in the discount and online brokerage industry. The Company provides brokerage services and clearing services to self-directed individual consumer investors and other financial institutions through its subsidiaries.

Subsidiaries of Ameritrade Holding include: Ameritrade (Inc.) (http://www.ameritrade.com), a leading online discount brokerage firm; Accutrade, Inc. (http://www.accutrade.com), a discount brokerage firm delivering superior levels of personal service and support to its clients; AmeriVest, Inc. (http://www.amerivestinc.com), which provides third-party discount brokerage services and other financial services to commercial banks, credit unions and thrift institutions; as well as Advanced Clearing, Inc. (http://www.advancedclearing.com), a securities clearing firm providing clearing services to each subsidiary as well as other financial institutions. For more information on the Company and its subsidiaries, visit the Company’s web site at http://www.amtd.com.

DSS Suite are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.