Increasing Profitability by Personalizing Offers for 10 Million Customers

Samsung Life Insurance uses MicroStrategy to improve relationships with its 10 million customers – about one fourth of the South Korean population. Leveraging high-quality customer data enables Samsung Life Insurance to increase its competitive advantage, obtain high sales growth, and improve sales profit.

In order to retain existing and attract new customers, Samsung Life Insurance uses MicroStrategy to plan and implement marketing campaigns that are personalized for each policyholder and prospect based on information stored in its customer centric database. Marketers within each branch are able to create personalized marketing and sales campaigns according to detailed analysis of current customer characteristics.

Samsung Life Insurance also uses MicroStrategy to improve internal operations. In addition to the more than 70 standard reports used in sales meetings, employees across the enterprise utilize MicroStrategy for internal reporting that often accounts for more than 50 percent of all meeting materials.

Before adopting MicroStrategy software, Samsung Life Insurance had been using other tools for data analysis that were difficult to use and lacked the necessary data scalability. By deploying the MicroStrategy platform, for example, employees at each branch location can easily conduct analyses on the productivity of all branch agents, identify the attributes of low performers and offer support where necessary to improve results.