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Summary Results from The BI Survey 12

The BI Survey is the world's most comprehensive independent survey of the business intelligence (BI) market space and products and is conducted annually by the Business Application Research Center (BARC).

The survey compiles real-world BI experiences of nearly 3,000 organizations from over 85 countries. The BI Surveys provide insight into actual BI implementation experiences as well as the usage patterns and technical characteristics of the most popular BI products.

Download this summary for important insights into how the 27 most prevalent Business Intelligence products performed across 30 different key performance indicators.

Vendor Support

The survey found that companies striving to maximize the business benefits of a BI project should prioritize customer support quality in their evaluations. There were major differences in the quality and timeliness of a vendor's product support. MicroStrategy customers rated their overall product support to be the highest within the peer group.

Functional Usage

"Product Features and Functionality" was the number one survey response when customers were asked to list their top three selection criteria for purchasing a BI product, as opposed to price or other criteria. On this important KPI, MicroStrategy is the clear leader.

Query Performance

According to BARC, Query performance is the "most important single product-related criterion for choosing a product," and sites that used this as a selection criterion were more successful in business terms than those that did not. As the figure shows, when Query Performance is adjusted for data volumes, MicroStrategy has the highest performance of any product suite at over 200% the weighted average of all products in the survey.

Mobile BI

According to the survey, Mobile BI is one of the more important trends as evidenced by its current usage and its importance in the early stages of a software selection process. As the figure shows, MicroStrategy scored significantly higher than its peers. MicroStrategy ranked first in Mobile BI in the entire survey even when compared with specialist companies and Mobile focused start-ups.

Data Volume

Increasing information intensity and the desire to electronically capture and store every business transaction, has made the multi-terabyte-sized data warehouse more common. For the eleventh consecutive year, MicroStrategy customers indicated that they, by far, analyzed the largest volumes of data - a median of 580 GB in this latest Survey compared to a median of 28 GB overall. At the high end, 39% of MicroStrategy customers analyze over 1 TB versus an average of 11% for all other customers.

Innovation

Innovation comprises of the following root KPIs: Cloud BI, Collaboration, Mobile BI and Visual Analysis. The BI Survey 12 asked respondents whether they are using the above technologies or functionality as provided by their vendors. As seen in the figure, respondents are choosing MicroStrategy for these new technologies far more frequently than its peers.