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Retailers use Business Intelligence software to enter strategic new markets, anticipate changing customer demands, and optimize purchasing and product mixes in the global marketplace. Seven of the top ten global Retailers and other leading companies in the Retail sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas: Customer Analysis» Analyze and compare the lifetime value of a customer by isolating and identifying the attributes (e.g., age, purchase frequency, location) that allow for a single, quantifiable metric for comparison »Create customer satisfaction through high quality promotions targeted at the most profitable and most likely to be affected customer segments Store Operations Analysis» Compare sales history at the product and store level across different time periods to rank and categorize specific stores, sellers, or products to allow for best future forecasting » Analyze neighborhood characteristics and demographics to optimize the product location, product mix, and inventory levels in any specific store Sales & Inventory Analysis» Make better decisions as to what products to retire and what products to retain in inventory through analysis of merchandise information, including sales, inventory gross margin, turn, and weeks of supply » Perform seasonal analysis on products to highlight the exceptions and time periods where raising inventory levels is required or where markdowns should be applied Promotion Analysis» Identify the products and promotions most likely to break the “purchasing threshold” for specific customers or segments » Analyze the effectiveness of specific promotions, through direct comparison of sales and inventory numbers across time periods Supply Chain & Channel Analysis» Analyze individual vendors based on performance of specific brands and products to improve negotiation stances with vendors on price and quality » Optimize assortment and inventory by analyzing the types of products most likely to be abandoned in shopping baskets or carts  Customer Quotes
"Lowe's is committed to information-driven decision making. We have used decision support and data warehousing for over 13 years and have invested heavily in improving our data warehouse and business intelligence programs. As a result of using the MicroStrategy platform, Lowe's is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers." "Our strategic alliance with MicroStrategy has brought us a considerable competitive advantage in the wholesale and retail business. The almost unlimited analysis options, from inventory analyses via sales figures, to optimising advertising campaigns, analysing cash receipts and tracking purchasing habits, help us to constantly optimise our business." |
MicroStrategy Solutions for Retail Briefing
Business Intelligence and Retail White Paper
Aberdeen Group Benchmark Report