High Performance Marketing Analytics

Preview™ is the latest addition to DoubleClick Ensemble™, the high-performance marketing suite by DoubleClick, Inc.. Preview is a powerful business intelligence application that enables marketers to act upon the insight derived from their customer and campaign data. It provides a rich set of business analysis and data discovery tools that are designed specifically for marketers, enabling them to identify those customers most likely to respond to a marketing offer as well as measure campaign results to determine if objectives were met. Preview extends the reach of business insight by proactively delivering personalized messages and alerts via email and wireless communication devices.

While offering a number of pre-defined analytics, Preview also offers access to real time information so that reports can be designed and customized to meet your business needs. From the initial results, marketers will be able to interact with the data-drilling anywhere (up, down and across variables), filtering on specific areas of interest, viewing results in either graph or grid formats, or exporting the results to other applications. Once complete, groups can be saved for future use, shared with other users, or used as the target market to begin your campaign execution in Producer™, DoubleClick Ensemble's campaign management system.

The Preview Marketing Assistant has been developed to aid marketers in identifying a target group of customers around specific programs or objectives, such as Cross-Sell / Up-Sell or Channel Optimization. Each Marketing Assistant is a series of logical steps and decision points a marketer would undergo to design intelligent campaigns. The results from one step are automatically passed to the next, creating a seamless and integrated decision stream with the end result being a precisely defined target market. Understanding to action, the key to a successful marketing process, comes to life in DoubleClick Ensemble.