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MicroStrategy Business Intelligence Solutions

Media and Entertainment Solutions

Media and Entertainment companies use business intelligence software to maximize product success, advertisement sales, and customer retention across a wide range of new and evolving sales channels.

3 of the top 5 global and 10 of the top 15 U.S. Media and Entertainment companies in the Media and Entertainment sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:

Profitability & Circulation Analysis

  • Identify key trends and top products by category, brand, time, geography, and intended audience to understand which products generate the greatest ROI and better plan future releases
  • Optimize potential advertising revenue by monitoring media circulation across channels such as direct mail and the Internet

Distribution Channel Analysis

  • Analyze customer behavior and product success to identify ways to profit from newer distribution methods such as on-demand television, digital downloads, wireless devices, and online video game services
  • Maximize sales across channels by analyzing the audience, reach, retention, and effectiveness of each

Promotion & Advertising Management

  • Reduce operational costs by gauging the effectiveness and mix of existing promotions and developing better-targeted promotions based on past performance and customer demographics
  • Promote long-term advertiser relationships and retention by tracking advertiser payments and performance, and offering options and discounts accordingly

Sales & Subscription Forecasting

  • Secure revenue streams and ensure that supply meets demand by forecasting the market potential and revenue of new films, music, television programs, books, video games, and other media
  • Meet advertising needs while avoiding unnecessary costs by predicting more accurately subscription orders and sales for books, newspapers, and magazines

Customer Analysis

  • Identify potential cross-sell and up-sell opportunities and attract advertisers by uncovering key demographic characteristics across products and channels
  • Analyze customer visits, clicks, and purchases on media Web sites to gauge the effectiveness of campaigns and maximize advertisement sales and customer retention

 

The MicroStrategy platform supports the technical needs of Media and Entertainment customers

  • As the number of channels grows for the sale of media and entertainment products, being able to deliver information across any channel and analyze the trends and statistics of every channel is important for success
  • Media and Entertainment companies who sell to thousands of customers across many channels often deploy analysis and reporting capabilities to far more users than most other companies, and having a BI platform that supports external users in addition to the internal requirements is essential
  • Centralized administration of all BI applications and data allows for more resources to focus more on building revenue than building reports

 

 Customer Quotes
 

"We switched to MicroStrategy because we needed a fully-integrated business intelligence platform with a user-friendly Web interface that all of our employees could easily use. In addition, we’re able to more efficiently identify new opportunities to increase circulation and implement more strategic merchandising and promotional campaigns."
– Karla Jeffries, Meredith Corporation