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Financial Services companies use Business Intelligence software to improve profitability by customer, product, and channel, while managing risk and continuously improving their product lines. Four of the top five diversified Financial Services firms and other leading companies in the Finance Services sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas: Customer Analysis» Improve customer satisfaction by analyzing the usage of service channels available to a customer and improving those that are preferred while divesting in those that are under-used » Analyze customer attrition, by expanding what attrition actually means and focusing on the entire product portfolio of a customer, instead of individual products that customers may buy or sell at any time Operations & Financial Analysis» Analyze internal transactions to identify instances of governance and control failure, excessive control risk, and employee misappropriation of funds » Analyze existing physical and real estate assets to identify those that are suitable for sale and lease-back, increasing capital base and leading to increased transparency Sales & Marketing Analysis» Promote multi-generational customer optimization by timing the marketing sent to the children of existing profitable customers » Eliminate poor sales campaigns by ensuring all marketing takes into account the full portfolio of a customer rather than inappropriately targeting (or not targeting) the best potential customers Product Analysis» Predict more accurately which products and services will appeal to an existing customer, which will appeal to new customers, and which are most likely to be purchased » Identify the financial impacts of specific life events, like marriage, children, housing, college, and the specific products that appropriately fill the customer’s financial needs associated with such events Risk & Fraud Analysis» Identify and analyze issues and events in customer accounts to identify them as mistakes, potential credit risks, or possible identity theft problems » Understand risk exposure at all levels, including the enterprise level, through aggregation of financial data, operational data, portfolio data, and customer data  Customer Quotes
"MicroStrategy supports our business intelligence needs, enabling us to effectively analyze financial information through a secure environment. Our MicroStrategy-based system is an outgrowth of our focus on superior customer service. Using MicroStrategy, we've been able to improve our educational financing offerings, underscoring our commitment to providing students with the best products and services." "With MicroStrategy, LG Card is making smarter business decisions aimed at increasing profitability. MicroStrategy technology helps to boost the efficiency and effectiveness of our sales force by providing insight into our sales processes and customer data. As a result, LG Card employees are able to leverage qualified customer data, enabling us to obtain higher sales growth and manage credit risk more effectively." |
MicroStrategy Solutions for Financial Services Briefing
Business Intelligence and Financial Services White Paper
Basel II Briefing