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MicroStrategy Mobile Guide
MicroStrategy Mobile is an interactive interface of the MicroStrategy BI platform that lets mobile business users run reports and dashboards directly from their BlackBerry® mobile devices from Research in Motion. With MicroStrategy Mobile, business users receive the same reports on their BlackBerry smartphones as they do via MicroStrategy Web, MicroStrategy Office, or MicroStrategy Desktop, without the need for reformatting or retrofitting existing reports. The report manipulation features available in MicroStrategy Mobile allow users to view even the largest reports within the compact screen size of the BlackBerry smartphone. MicroStrategy Mobile is designed to work cooperatively with other BlackBerry applications, including phone, e-mail, and text messages. The product dynamically optimizes the use of network bandwidth, based on the quality of the signal and usage by other mobile applications.
Designed for all levels of users, MicroStrategy Mobile reports are displayed in an easy-to-view and easy-to-navigate format, enabling users to review, analyze, and interact with important data at their convenience. Users can also access reports while they are offline, or when their BlackBerry is not within connectivity range. MicroStrategy Mobile leverages the same robust security features of the MicroStrategy platform as well as the security infrastructure provided by the BlackBerry Enterprise Server.
Features
- Quickly access reports and dashboards from your Blackberry device, using a rich, engaging user interface
- Analyze business intelligence easily and interactively via intuitive, self-service features
- Efficient, optimized use of Blackberry device resources
- Receive personalized reports and dashboards on a schedule that works best for you
- Sync up reports and retrieve the latest data on-demand or on a schedule
- Detailed Features
Benefits
- Ensures a single version of the truth across any application and set of reports and dashboards
- Instantly access BI from anywhere, at any time, even when the device is not in a service area
- Seamless performance alongside critical device features such as phone, e-mail, and text messaging
- Switch Blackberry phones with no impact on the availability of reports or documents
- No need for Blackberry-authoring tools, since all reports already exist in MicroStrategy
- Detailed Benefits
MicroStrategy Mobile is well-suited to meet the BI needs of a broad range of mobile workers:
- An executive from a large financial services company who monitors the organization's top financial metrics and makes time-sensitive decisions that impact the company's bottom line while out of the country.
- A retail buyer who accesses merchandise sales data to determine what is selling and not selling in specific stores to support purchasing and inventory reallocation discussions with store managers.
- A pharmaceutical salesperson who reviews the latest market share reports, prescription sales, and inventory data to prepare for sales calls.
- A manufacturer’s field technician who provides enhanced customer service on-site by checking the customer’s historical service record and product availability before scheduling a follow-up service call.
- A marketing executive from a Fortune 500® company who evaluates the latest marketing campaign analytics while meeting with the advertising agency to make key decisions on future marketing expenditures.