MicroStrategy Mobile Guide
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See MicroStrategy Mobile features on BlackBerry

MicroStrategy Mobile is an interactive interface to the MicroStrategy BI platform that lets mobile business users run reports and dashboards directly from their BlackBerry® mobile devices from Research in Motion.

With MicroStrategy Mobile, business users receive the same reports on their BlackBerry smartphones as they do via MicroStrategy Web, MicroStrategy Office, or MicroStrategy Desktop, without the need for reformatting or retrofitting existing reports. The report manipulation features available in MicroStrategy Mobile allow users to view even the largest reports within the compact screen size of the BlackBerry smartphone.

MicroStrategy Mobile is designed to work cooperatively with other BlackBerry applications, including phone, e-mail, and text messages. The product dynamically optimizes the use of network bandwidth, based on the quality of the signal and usage by other mobile applications.

Designed for all levels of users, MicroStrategy Mobile reports are displayed in an easy-to-view and easy-to-navigate format, enabling users to review, analyze, and interact with important data at their convenience. Users can also access reports while they are offline, or when their BlackBerry is not within connectivity range. MicroStrategy Mobile leverages the same robust security features of the MicroStrategy platform as well as the security infrastructure provided by the BlackBerry Enterprise Server.

MicroStrategy Mobile is well-suited to meet the BI needs of a broad range of mobile workers:

• An executive from a large financial services company monitors the organization's top financial metrics and makes time-sensitive decisions that impact the company's bottom line while out of the country.
• A retail buyer accesses merchandise sales data to determine what is selling and not selling in specific stores to support purchasing and inventory reallocation discussions with store managers.
• A pharmaceutical salesperson reviews the latest market share reports, prescription sales, and inventory data to prepare for sales calls.
• A manufacturer’s field technician provides enhanced customer service on-site by checking the customer’s historical service record and product availability before scheduling a follow-up service call.
• A marketing executive from a Fortune 500® company evaluates the latest marketing campaign analytics while meeting with the advertising agency to make key decisions on future marketing expenditures.