MicroStrategy Business Intelligence Software
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MicroStrategy’s Web Traffic Analysis Module, an application module for e-business and Web marketing, provides more than 80 performance metrics and over 60 key reports to help your organization gain deep insights into branding, ad campaigns , and target markets – based on detailed data from your corporate website.
The Web Traffic Analysis Module empowers companies to report, analyze, and monitor key metrics more effectively to improve website content, retain visitors, and maximize conversion rates. Leading companies worldwide have replaced their existing Web traffic analysis solutions with MicroStrategy in order to achieve flexibility and scalability.
MicroStrategy’s Web Traffic Analysis Module has been designed so that organizations can accelerate Web-centric performance management initiatives. The module can be easily modified and extended to meet additional reporting and data requirements.
Features & Benefits At A Glance
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Easy-to-use best practice reports and scorecards |
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Perfect match for business user requirements – customizable without coding |
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Integration with existing technology investments |
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Production-ready application |
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360-degree reporting, analysis, and monitoring |
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Detailed Features & Benefits |
Key Analysis Areas
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Web Traffic |
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Web Content |
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Web Visitor |
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| Typical Business Uses of MicroStrategy’s
Web Traffic Analysis Module
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| Dynamically
segment visitors based on any selection criteria such as demographics
& profitability |
| Correlate
navigation paths to conversion rates to determine the most
popular routes to checkout |
| Drill
anywhere to click level data to identify at which points visitors
are entering & leaving your website |
| Calculate
profit contribution visitors from different referring sites
using custom statistical models to correctly allocate advertising
budgets |
| Measure
"stickiness" of your website by analyzing visitor loyalty &
frequency scores over time & correlating to traffic patterns |
| Forecast
demand for online products based on historical data & time
series analysis to ensure correct inventory level |
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