Approximately 2,500 employees in multiple departments across the METRO Group organization
are already utilizing the MicroStrategy platform as their business intelligence standard to
perform reporting and analysis against a 34-terabyte Teradata data warehouse. MicroStrategy
supports numerous business intelligence applications, encompassing merchandising, marketing,
market basket analysis, category management, reporting and strategic business planning, and
advertising effectiveness studies.
METRO Group employees, for example, utilize MicroStrategy to run reports to track sales
trends and margins as well as perform ad hoc analyses to understand the drivers behind
product-line performance. The company also uses MicroStrategy technology for its MetroLink
Project to provide its suppliers with scorecards on product performance.
“We’re substantially expanding our deployment of MicroStrategy because it uniquely meets
METRO Group’s rigorous requirements for sophisticated yet user-friendly business intelligence
reporting features and for a highly scalable platform,” said Ralf Morgen, Division Manager,
METRO Group Information Technology. “MicroStrategy enables our employees to track the
performance of the entire company, optimize product assortment, and make decisions that help
make us more customer-responsive and competitive to increase revenue and profitability.”
METRO Group is one of the most important international retailing companies. In 2006 the group
reached sales of about €60 billion. The company has a headcount of some 270,000 employees
and operates about 2,400 outlets in 30 countries. The operating business is performed by the
sales brands which operate independently in the market: Metro/Makro Cash & Carry — world
market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media
Markt and Saturn — market leader in consumer electronics centers in Europe, and Galeria Kaufhof
department stores.
Expanding Enterprise Reporting for Thousands of
Users Accessing a 34-Terabyte Data Warehouse