Success Story: Hallmark Cards, Inc.

In 2007, Hallmark Cards, Inc. expanded its use of MicroStrategy software for enterprise-wide reporting and analysis. Hallmark, based in Kansas City, is known throughout the world for its greeting cards and related personal expression products.

MicroStrategy’s integrated business intelligence platform supports a wide range of reporting and analysis applications for Hallmark, providing insights into business performance across the company. Retail and sales productivity applications provide company-wide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior.

“MicroStrategy allows us to understand how recent product innovations, such as our ‘Cards with Sound’ line are performing in the marketplace,” said Paul Wolters, Hallmark’s Business Intelligence Manager. “The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people’s lives.”

“MicroStrategy is proud to expand its relationship with Hallmark, a recognized innovator and leader in the greeting card industry,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy is well-suited to meet Hallmark’s growing business intelligence requirements. The MicroStrategy platform has the scalability and flexibility to analyze volumes of data at the transactional level and provide Hallmark’s users with valuable insights to enhance business performance.”

Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television’s most honored and enduring dramatic series, the Hallmark Hall of Fame. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. The company publishes products in more than 30 languages and distributes them in more than 100 countries.