|
Industry: Retail Application(s): Database: In development Database Size: In development Number of Users: In development Deployment Type: In development |
|
"We evaluated several other business intelligence products and found that MicroStrategy offers us the flexibility and scalability we need to support our growing business intelligence applications. We are impressed with MicroStrategy’s intuitive Web interface, which will enable our users to make strategic, analytically-based decisions to better serve our growing business."
|
Success Story: Netflix
Analyzing Financial, Marketing, and Movie Recommendation
Data to Better Serve 6.8 Million Subscribers
In 2007, Netflix, Inc. selected MicroStrategy as its enterprise reporting and analysis standard. Netflix is the world’s largest online movie rental service.
Netflix will utilize MicroStrategy for reporting and analysis of financial data, marketing campaigns, and movie recommendations. With MicroStrategy, Netflix users will gain valuable insight into critical marketing data to evaluate marketing campaigns and personalized movie recommendation data, enhance its marketing programs, and better serve its subscriber base of 6.8 million members. MicroStrategy was selected by Netflix for its ease-of-use, robust reporting and analytical capabilities, and scalability for large databases.
“We evaluated several other business intelligence products and found that MicroStrategy offers us the flexibility and scalability we need to support our growing business intelligence applications,” said Wayne Peacock, Vice President of Business Intelligence at Netflix. “We are impressed with MicroStrategy’s intuitive Web interface, which will enable our users to make strategic, analytically-based decisions to better serve our growing business.”
“Netflix is an exciting online retailer and we are proud to count them as a new MicroStrategy customer,” said MicroStrategy COO, Sanju Bansal. “The MicroStrategy platform delivers content-rich reports and analyses that are highly useful tools for online retailers that are committed to improving customer service and business performance.”
Netflix, Inc. is the world’s largest online movie rental service, offering nearly 6.8 million subscribers access to 75,000 titles. The company’s appeal and success are built on providing the most expansive selection of DVDs, an easy way to choose movies, and fast, free delivery. Netflix has been named the #1 rated Web site for customer satisfaction for three consecutive periods, according to a semi-annual survey by ForeSee Results and FGI Research in the spring of 2005, the winter and spring of 2006, and the winter of 2007. In the fall of 2005, Fast Company named Netflix the winner of its annual Customers First Award.