Success Story: Yahoo!

Recently, MicroStrategy customer Yahoo! expanded its use of the MicroStrategy Business Intelligence Platform™. For these new applications, MicroStrategy was selected primarily because of its powerful analytics.

Yahoo! uses MicroStrategy’s software for customer analysis, sales analysis, advertising assessments, and transaction activity reviews. Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.

“We’re proud to be working with Yahoo! to help it better understand and enhance its operations,” said MicroStrategy’s COO Sanju Bansal. “Yahoo!’s selection of MicroStrategy for critical sales and marketing applications demonstrates the significant strategic value of our software. MicroStrategy provides an exceptional solution for leading companies seeking to extend the benefits of business intelligence by accessing very large databases, and by deploying insight-collecting, easy-to-use, Web-based applications that can help drive key business operations.”

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and world’s knowledge. Yahoo! is headquartered in Sunnyvale, CA.