Success Story: Samsung Life Insurance

Samsung Life Insurance uses MicroStrategy to improve relationships with its 10 million customers — about one fourth of the South Korean population. Leveraging high-quality customer data enables Samsung Life Insurance to increase its competitive advantage, obtain high sales growth, and improve sales profit.

“MicroStrategy software empowers more than 250 Samsung Life Insurance employees on a daily basis by giving them confidence that important sales and customer information is always at their fingertips,” said JaeJun Sung, DB Marketing Manager at Samsung Life Insurance. “Through MicroStrategy’s powerful and intuitive interface, employees can rapidly perform analysis to improve branch performance and maximize branch productivity.”

In order to retain existing and attract new customers, Samsung Life Insurance uses MicroStrategy to plan and implement marketing campaigns that are personalized for each policyholder and prospect based on information stored in its customer centric database. Marketers within each branch are able to create personalized marketing and sales campaigns according to detailed analysis of current customer characteristics.

Samsung Life Insurance also uses MicroStrategy to improve internal operations. In addition to the more than 70 standard reports used in sales meetings, employees across the enterprise utilize MicroStrategy for internal reporting that often accounts for more than 50 percent of all meeting materials.

Before adopting MicroStrategy software, Samsung Life Insurance had been using other tools for data analysis that were difficult to use and lacked the necessary data scalability. By deploying the MicroStrategy platform, for example, employees at each branch location can easily conduct analyses on the productivity of all branch agents, identify the attributes of low performers and offer support where necessary to improve results.

Samsung Life Insurance is Korea’s oldest life insurance company with more than 47 years of proud history. Samsung Life Insurance is the largest life insurer in the market with a share of 36 percent in insurance premiums written in 2003. With more than 30,000 consultants working hard to provide care and comfort to more than 10 million active customers, Samsung Life Insurance is the first-choice insurer for its customers. In FY2003, Samsung Life Insurance posted 83 trillion won in total assets and 23 trillion won in total sales.