Netherlands-based Ahold uses MicroStrategy to conduct sales and customer analyses at its
Albert Heijn supermarkets, Gall & Gall wine shops, and other Ahold holdings in Europe and
the United States.
“MicroStrategy’s business intelligence software offers excellent performance that can easily
handle the analysis of millions of cash register transactions each week,” said Egbert Dijkstra,
Business Intelligence IT Manager at Ahold. “We are also very pleased with the speed with
which our users can conduct sales and customer analyses.”
Ahold utilizes the MicroStrategy platform because of its proven data scalability, its speed
of analytical processing, and its ability to proactively distribute information to end users via
e-mail and wireless devices. Other key factors that led to the selection of MicroStrategy
include the expertise within the MicroStrategy organization, rapid deployment capabilities,
and MicroStrategy’s global presence.
“We are delighted that a world market player such as Ahold trusts MicroStrategy technology to
obtain essential company and management information,” says Michel Haagmans, Managing
Director of MicroStrategy Benelux. “Many organizations store large amounts of data, but they
often do not make use of the added value that can be extrapolated from it. Ahold is a leader
in its industry in achieving operational excellence through effective data analysis.”
Ahold is an international group of quality supermarkets and foodservice operators based in the
United States and Europe. It provides an easy, convenient, and appealing shopping experience
through continuous customer focus. Ahold is committed to offering its customers the best value,
the highest quality, and healthy choices, while building value for its shareholders.
Extracting Business Insight from Millions of Cash
Register Transactions Each Week