New York, NYJuly 22 - 23, 2008 This event has already passed. View Upcoming Symposia |
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Join us for the MicroStrategy Business Intelligence Symposium in New York, NY on July 22 - 23, 2008. Don′t miss this exciting 2-day opportunity to enhance your business intelligence proficiency, share ideas, and hear what successful companies have learned from their BI deployments. Exclusive New York Symposium Events
Track 1: Reporting, Analysis, and Monitoring
In these introductory sessions, end users and BI project managers will learn how to leverage MicroStrategy to satisfy the unique requirements of different end user communities and business intelligence applications. Through business-focused case studies, attendees will learn how to use MicroStrategy to report, analyze, and monitor their data. Session 1 – Business Intelligence for the Mobile Workforce – MicroStrategy Mobile Do your executives and mobile workers demand immediate access to and interaction with relevant, timely, personalized, and secure business intelligence information on their BlackBerry® devices? Do they need disconnected access to their data? Is your IT organization struggling to reformat reports from your enterprise BI systems, especially for the small form factors presented by mobile devices? In this session, learn how MicroStrategy’s latest product offering, MicroStrategy Mobile, delivers critical BI information from your enterprise BI applications directly to mobile devices, reusing existing MicroStrategy reports. Session 2 – Monitoring Business Performance with Proactive Report Delivery and Alerts – MicroStrategy Narrowcast Server Learn how MicroStrategy Narrowcast Server can greatly extend the reach and value of your enterprise reporting application. MicroStrategy Narrowcast Server securely and efficiently distributes personalized and formatted alerts and reports in HTML, Microsoft? Excel, or PDF, through your users? medium of choice: e-mail, networked printer, shared file server, or portal. End users or administrators can easily schedule report distributions. Session 3 – Popular Extensions and Customizations to the MicroStrategy BI Platform – MicroStrategy SDK MicroStrategy customers and partners have extended MicroStrategy BI functionality and integrated it with other IT systems. This session delivers a comprehensive look at a wide range of examples of customizations and extensions possible using the MicroStrategy SDK. Common examples include straight forward look-and-feel changes, advanced visualization, and incorporating write-back workflows. Session 4 – Easy Intelligence for Every Excel®, PowerPoint®, and Word® User – MicroStrategy Office Would you like to "have it all" without leaving your favorite Microsoft Office application? Now every Microsoft Office user can run, edit, and format any MicroStrategy report directly from within Microsoft Excel, PowerPoint, and Word. Microsoft files can become live repositories of corporate data, continually linked back to the MicroStrategy Business Intelligence Platform. See how easy it is – with one click – to refresh data across all reports from the simple MicroStrategy Office toolbar via your favorite Microsoft application. We will review and demonstrate a variety of usage scenarios, including customizing presentations and performing offline analysis with MicroStrategy Office. Session 5 – Creating Advanced Information Delivery Applications Using MicroStrategy Narrowcast Server MicroStrategy Narrowcast Server offers customers a robust architecture to build applications that proactively send information to end users via e-mail, printers, and file servers. In this session, you will learn techniques for building sophisticated applications, including dynamic recipient personalization, automatic slicing of data based on user profiles, and output device configuration. Session 6 – BI Solutions for Cube Databases – SAP® BI, Microsoft Analysis Services™, and Hyperion® Essbase™ Learn how to build MicroStrategy business intelligence applications that use SAP BI, Microsoft Analysis Services, and Hyperion Essbase as data sources. See and experience how business users can use MicroStrategy?s functionality for reporting and analysis against multidimensional data sources. Learn how users can join data from multiple data sources and create reports against these sources over the Web. Session 7 – Data Mining and Advanced Analysis for Your BI Applications As more organizations leverage their enterprise data to optimize decision making, the ability to use advanced analytics has become a requirement in order to remain competitive. MicroStrategy includes a rich set of out-of-the-box analytical capabilities that companies use to improve business performance. Everyone from “analytical amateurs” to “rocket scientists” can take advantage of techniques that turn sophisticated analysis into competitive advantage. Come and learn more about how you use MicroStrategy analytics in your BI applications. Session 8 – Taking Advantage of 64-bit Business Intelligence Discover the performance of 64-bit business intelligence. This session will answer all the important questions: What are the benefits? Where (on which hardware platform) is it supported? Why do I need it? When should I consider upgrading? How does it perform? Where can I find out more? In short, you will learn everything you need to determine whether MicroStrategy Universal Edition is for you.
Track 2: Dashboarding and Advanced Visualizations
Power users and report developers learn tips and techniques in this track for creating Pixel Perfect™ enterprise reports, dashboards, and scorecards with MicroStrategy. Through demonstrations and examples, attendees will learn how to build dynamic dashboards, banded enterprise reports, and composite real-time BI applications using MicroStrategy. Session 1 – State-of-the-Art Dashboards for Managing and Monitoring Business Performance – MicroStrategy Report Services As the business environment becomes more competitive, executives are looking to business dashboards to focus the company on key metrics and analyze performance against important business goals. This presentation demonstrates how significant new enhancements to MicroStrategy’s dashboarding capabilities enable the creation of dashboards that are highly interactive, visually appealing, easy to use, and seamlessly integrated with all styles of business intelligence. Session 2 – Building Interactive Scorecards and Dashboards – MicroStrategy Report Services MicroStrategy provides business users a highly intuitive interface for creating all types of scorecards and dashboards. See how easy it is to build effective and visually appealing dashboards through a Web browser interface, while advanced dashboard developers will learn best practices for building dashboards and dashboard templates for deployment across the enterprise. This session will demonstrate scorecard and dashboard creation, focusing on MicroStrategy Report Services™ dynamic HTML capabilities. Session 3 – Advanced Visualizations for Dynamic Enterprise Dashboards One of the major innovations that bring MicroStrategy’s Dynamic Enterprise Dashboards to life is the use of Adobe® Flash® for quick interactivity and advanced visualizations. This session focuses on MicroStrategy Report Services’ new Flash controls for building scorecards and dashboards. You will learn how the use of Flash allows intuitive interactions and advanced visualizations in dynamic dashboards, for online or offline analysis. You will learn how to use advanced visualizations installed with MicroStrategy 8 Release 11 (v8.1.1) such as Interactive Stacked Area Charts, Bubble Chart, and Heatmaps to visualize data in ways beyond the standard grids and graphs. Session 4 – Building Advanced Visualizations with the MicroStrategy SDK Visualization Framework Customers and partners are starting to build Rich Internet Applications, as well as extending MicroStrategy visualizations even further using Adobe Flash/Flex Builder technology. MicroStrategy Visualization SDK in its third version provides deep integration with Adobe Flex Builder to build any type of visualizations and Rich Internet Applications possible using Flash. This allows MicroStrategy, its customers, and its partners to create new visualizations, dashboards, and even entire applications with MicroStrategy and Flash technology. Come and see for yourself how the Integrated MicroStrategy Visualization Plug-in for Flex Builder works using out-of-the-box Flex controls. The interactive behavior of these controls and the ability to easily bind data to these controls allow developers to quickly and easily build these applications. You will see a custom visualization being built live and deployed across multiple projects in MicroStrategy Web. Session 5 – Building Composite Applications Using MicroStrategy and Adobe® Flex™ Builder™ Organizations often have a need to build applications spanning multiple organizational areas and departments. These applications typically integrate BI analysis and visualizations with operational components, such as order processing and real-time updates. With the popularity of Adobe Flex as well as portal technologies, customers are starting to build sophisticated composite applications that incorporate BI into their operational systems to add intelligence to the decision making process. In this session, you will learn how to create composite applications using the MicroStrategy Visualization SDK. You will also learn the different aspects of the features that typically go into a composite application. Session 6 – Incorporating Writeback Capabilities Directly From Your BI Applications The ability to store user inputted comments and data to databases, files, or even blogs provide a powerful means to collaborate and communicate with other users of BI applications. In this session, you will learn how to enable writeback from your reports, dashboards, portal, or composite applications. You will see exciting writeback demonstrations involving updated element values, forecast metrics, and free form comments using a variety of visual paradigms for updating information. Session 7 – Building Interactive Enterprise Reports – MicroStrategy Report Services Learn best practices and advanced techniques for designing highly formatted enterprise reports that may span hundreds of printed pages. This session will devote time to both the end user and the report developer roles, and will include demonstrations of operational workflows via document drilling, dynamic images, and advanced usage of multiple data sets. Session 8 – Tips and Techniques for Optimizing Dashboard Development Optimal report design minimizes the number of dashboards needed to support user requirements. This session will focus on optimizing Report Services dashboard development to address this need. Learn how to follow efficient design processes that leverage reusable objects and formats, such as document templates, grid and graph styles, and default formatting properties. Learn how to avoid some common mistakes and use features that further streamline the report development process.
Track 3: Optimization and Administration
BI applications are increasingly becoming mission-critical and require data integrity, high uptime, and fast response times. MicroStrategy administrators will learn how to integrate MicroStrategy into existing IT environments, optimize performance, and enable enterprise-scope administration. Session 1 – Advanced Techniques in Using Aggregate Tables Aggregate tables are summary tables that store data at higher levels than it was stored when the data was initially captured and saved. An aggregate table provides quick access to frequently requested information, while retaining the traditional power of ROLAP to directly query the database to answer any questions. This presentation discusses the purpose of an aggregate table, how MicroStrategy Architect calculates logical table sizes, and how the MicroStrategy SQL Engine uses logical table size to select the optimal table for a query. Using real-world examples, this session will highlight techniques to determine the need for aggregate tables, appropriate methods to create them, and several factors to consider while building them. Session 2 – Using MicroStrategy in Corporate Portals Enterprise Portals have become a key IT initiative for organizations to build and deploy critical BI information as well as for building composite portal applications. Learn how MicroStrategy BI Portlets work through corporate portals such as IBM WebSphere, Microsoft SharePoint, BEA WebLogic, or SAP Portal. See and experience how all the MicroStrategy functionality, including interactive drag-and-drop and right-click menus, seamlessly carries through and expresses itself in these widely adopted corporate portals and how we leverage the collaborative and personalization capabilities of the portal. Session 3 – Customer Segmentation and Cohort Analysis Using Data Marts and Advanced Metrics Cohort analysis is an advanced analysis technique wherein a group of customers are evaluated over time. This style of analysis is commonly used in customer retention and promotion/response studies. Cohort analysis differs from normal trend analysis in that the same set of customers is represented across time periods. This presentation demonstrates how to use a combination of data marts and advanced metrics in MicroStrategy to achieve cohort analysis efficiently and effectively. Several real business examples will also be discussed. Session 4 – Ensuring Data and Report Integrity in Your BI Environment – MicroStrategy Integrity Manager Verify data and report integrity after making changes that impact your data warehouse and BI environment. Automated report integrity checking provides confirmation that warehouse data integrity is not breached by ETL or functions run against warehouse tables. In addition, automated comparison of report data, SQL, and graphs allows administrators to efficiently verify object migration and software upgrade success, further verifying data and report integrity after any change to the environment. Session 5 – Comprehensive Administration for Enterprise BI Environments MicroStrategy Administrator consists of three tools that help BI administrators optimize their environment. In this session, discover how MicroStrategy Enterprise Manager allows administrators to monitor their system and fully analyze statistics collected about objects, reports, and user sessions. Also in this session, learn how to control and manage change between development, testing, and production environments using MicroStrategy Object Manager. In addition, find out how to perform bulk administration and automatic tuning using command lines and scripts with MicroStrategy Command Manager. Session 6 – Designing Reports and Queries Using Freeform SQL and a Graphical Query Builder MicroStrategy Desktop includes two ad hoc query tools that allow users to report against data that does not exist in the data warehouse, data from non-optimized operational schema, or any other data source that has not necessarily been modeled through MicroStrategy Architect. This session will explore the capabilities of these two tools, Query Builder and Freeform SQL Editor, including joining, mapping of attributes and metrics, and other features. Session 7 – Create Automated Data Integrity Alerts Using MicroStrategy Integrity Manager and MicroStrategy Narrowcast Server Regular changes to the BI ecosystem can impact the business users? report data in deliberate and yet unforeseen ways. Integrity Manager automates the comparison of the latest report data versus comparative BI application data, providing users with assurance in the data?s integrity. Learn how to design Integrity Manager tests to be run periodically (e.g., after WH changes such as WH Loads, ETL Scripts, Aggregation, Degradation, etc.) and discover how to incorporate MicroStrategy Narrowcast Server functionality to send the test results via e-mail, alerting the administrator only when errors or mismatched data are discovered. Session 8 – Taming Complex Data Modeling Challenges Using Logical Views As every BI developer knows, the database schema for BI applications is not always well-suited for every type of reporting. The “Logical Views” functionality in MicroStrategy 8 allows application architects to create any desired view using MicroStrategy, without DBA involvement. This allows developers to model attributes and facts whose expressions span multiple tables, flatten non-optimal ragged and recursive hierarchies, and solve other complex data modeling challenges.
Track 4: Industry Best Practices: Customer Deployment Strategies and Solutions
Successful companies in every industry are improving their business operations with better business decisions when they use MicroStrategy for reporting, analysis, and business monitoring solutions. Learn how leading companies developed their BI strategies, successfully deployed projects across their enterprises, and achieved return on their BI investment. Customer Keynote: Utilizing Business Intelligence at American Express A rapidly changing business environment presents both operational and strategic challenges. Information management capabilities are at the heart of an organization''''s response to these changing conditions. At American Express, the Membership Rewards (MR) program is a strategic product offering with a balance sheet reserve that exceeded $4.7BN in 2007. Hear how the MR point-bank is managed using a confidence-inspiring data capability that serves both operational needs as well as business intelligence for strategic advantage. American Express Company is a leading global payments, network, and travel company founded in 1850. Session 1 – Corporate Express: 1,000 Dashboards in 10 Seconds or Less Learn how Corporate Express implemented a reporting suite utilizing MicroStrategy Dashboards for its customers. The goal was to offer 27 months of purchase history to its customers in 10 seconds or less. Come see a demonstration of the solution as well as hear a discussion about the architecture used to achieve their performance goals. Corporate Express provides customers with a single source of business products and services, so that they can focus their resources, energy and time on their core business. Headquartered in the Netherlands, Corporate Express NV generated 2007 sales of EUR 5.6 billion. The company has a widespread global distribution network spanning North America, Europe, Asia and Australia, has close to 18,000 employees, and has operations in 21 countries. Session 2 – AutoTrader.com: Modeling and Tuning for High Volume, Non-Aggregatable Data Hear how AutoTrader.com tackled issues with building an ad hoc, self-service reporting system around high volume Web site traffic, and used an iterative design and prototyping process to understand potential performance issues. Learn about the data modeling and tuning techniques that AutoTrader.com employed to deal with high volume, non-aggregatable data. AutoTrader.com will share insights into how they overcame challenges with tuning a volatile reporting environment to perform above and beyond the standards of their user community. AutoTrader.com, created in 1997 and headquartered in Atlanta, GA, is the Internet''s leading auto classifieds marketplace and consumer information Web site. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Session 3 – Intel Corporation: Using Flash Dashboards to Improve Customer Responsiveness Learn how Intel deployed a MicroStrategy 8.1 project with a series of linked dashboard documents to monitor and improve customer responsiveness. Intel’s Customer Planning Re-engineering (CPR) program aims to re-engineer Intel’s fulfillment process to increase service levels for all customers. Hear how Intel used an agile development process, leveraging MicroStrategy 8.1 with the latest Flash widgets, to deliver a series of dashboards and scorecards to measure process improvements and program critical success indicators. Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Session 4 – Coca-Cola Customer Business Solutions (CBS): Enterprise Implementation Realities Coca-Cola Customer Business Solutions will discuss their lessons learned with a multi-faceted, large-scale deployment of MicroStrategy. Learn about their customer business intelligence solution and how it provides a single view of the customer across all Coca-Cola lines of business and package forms. This session will provide an overview of the deployment and outline key business and technical lessons learned. Coca-Cola Enterprises Inc. is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment, and sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America. Session 5 – H&R Block Financial Advisors: Narrowcast Server Utilization for Intranet Performance H&R Block Financial Advisors will discuss how they leveraged the MicroStrategy platform to provide valuable information to 1,200 employees across all levels of the organization on a daily basis. Learn about their sales campaign scorecards, dashboards, and ranking reports, and how they have boosted awareness and created an atmosphere of healthy competition across field management and the sales force. H&R Block Financial Advisors will share their technical tips for utilizing Narrowcast Server to instantaneously publish sales campaign scorecards and other valuable business intelligence across the company’s intranet on a daily basis. H&R Block Inc. is a leading provider of tax, financial, and accounting and business consulting services and products. H&R Block is the world’s largest tax services provider, having prepared more than 400 million tax returns since 1955. The company and its subsidiaries reported revenues of $4.0 billion and net income from continuing operations of $374.3 million in fiscal year 2007. Session 6 – GUESS?, Inc.: Building and Deploying a Real-World MicroStrategy Mobile Application Hear how GUESS?, Inc. built and deployed MicroStrategy Mobile to deliver data to its executives and field users via BlackBerry devices. Learn how the BI application has benefited GUESS?, Inc. business users and increased the role of BI throughout the company. This session will showcase a live demonstration of the mobile application, as well as lessons learned and best practices for a BI mobile deployment. Founded in Los Angeles in 1981, GUESS?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear, and other related consumer products. GUESS?, Inc. is a $1.7 billion global brand with 393 retail stores in North America and 579 freestanding stores worldwide, including 302 in Asia, 241 in Europe and the Middle East, and 36 in Latin America. Session 7 – Con-way Freight: Performance Management Through Business Intelligence Con-way Freight leverages all 5 Styles of BI to set strategy and automate the management of many core operating processes throughout the business. For example, the company used MicroStrategy to help turn 8,000 truck drivers into effective sales representatives during Q1 2008. This session will follow the development of this program from conception through implementation to steady state, focusing on the specific role played by business intelligence. Con-way Inc. is a $4.7 billion freight transportation and logistics services company headquartered in San Mateo, CA. Named FORTUNE magazine’s “Most Admired Company” in transportation and logistics for 2007, Con-way delivers industry-leading services through primary operating companies Con-way Freight, CFI, and Con-way Truckload and Menlo Logistics.
Track 5: Enterprise Partners: Best Practice Deployments
Systems integrators, customers, and technology partners provide real-world case studies, discuss their specific methodology, and showcase their best practices for implementing MicroStrategy BI. Session 1 – Pitney Bowes Business Insight: Supercharge Your Business Intelligence Solution Utilizing business intelligence tools to make better business decisions? Enable your dashboards, scorecards, and reports to be location intelligent and add the critical "where" dimension to your decision making process. Enable your organization to utilize location information throughout your enterprise through your existing business intelligence investment. Come see how dashboards, scorecards, and reports can utilize location for better business decisions. Combine BI with LI, the LIC, Location Intelligence Component, can leverage the power of location in your organization; you can improve operational efficiencies, reduce costs, find new markets, and make more insightful decisions. Pitney Bowes Business Insight (Pitney Bowes MapInfo and Pitney Bowes Group 1 Software) is the leading global provider of location intelligence solutions, integrating software, data, and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. Session 3 – iOLAP: Next Generation Dashboards You have seen the basics, now come see just how far MicroStrategy custom dashboard solutions can be pushed. First, we will explore the pros and cons each technology approach provides (AJAX/DHTML versus Adobe/Flash) followed by pointers for making your next dashboard project a success. We will finish up with examples of cutting-edge dashboard solutions that will make your users say “Wow!”. FORTUNE® 1000, mid-cap, and high-growth technology organizations around the world use business intelligence solutions from iOLAP. Session 4 – Carpio Solutions: Planning Across the Enterprise – An Overview of Financial Planning Integrated with Business Intelligence Corporate Performance Management and Financial Planning are increasingly becoming mission-critical to the success of organizations as they leverage the full power of BI solutions. Carpio Solutions, a global MicroStrategy partner, will present its GesFin Panning Suite for MicroStrategy. The GesFin Planning application enables organizations to measure, analyze, and simulate the economic impact of events on financial performance. GesFin will optimize and centralize the complex processes associated with budgeting, planning, forecasting, consolidation, monitoring, and reporting. This presentation will demonstrate how the GesFin Planning Suite, integrated with the MicroStrategy BI platform, can deliver better financial management of the business. Carpio Solutions is a global technology solutions company dedicated to improving the operational and financial performance for its customers through its business-focused software applications and specialized IT service offerings. Session 5 – Southport Services Group: Deliver Value Fast Or Else In today′s economy, IT budgets are tight and, more than ever, continued funding is tied to demonstrated value. Whether you′re just starting out or expanding an existing application, you need to show value fast. Get to that value quickly and you′re a hero. Fail to get there and you′re de-funded. In this session, we′ll describe a methodology to put you on the fast track to value. We′ll review lessons learned, both good and bad, and talk about the challenges associated with implementing complex BI projects. Southport Services Group is a management and IT consulting company specializing in enterprise business intelligence. Southport offers a full-range of consulting services that help our customers design, develop, and deploy business intelligence solutions that convert data into actionable information. Session 6 – Visual Crossing: Using Visual Crossing Map Services to Map-Enable Your MicroStrategy Project Learn how Visual Crossing Map Services enables your users to gain greater insight into your MicroStrategy data by utilizing geographical maps and other visualizations. This session will include demonstrations of customer segmentation, competitor analysis, time-based animations for tracking trends, and map-enabled Dynamic Dashboards. From geocoding to formatting maps, this presentation will cover the steps necessary for deploying maps on your MicroStrategy projects. Visual Crossing’s industry-leading visualization product provides fully interactive maps, planograms, and other visualizations for MicroStrategy reports, dashboards, documents, and Narrowcast Server, including drilling, page-by, and OLAP Services. Session 7 – GoldenGate: Enabling Operational Reporting and BI with Real-Time Data Acquisition Attendees will hear how real-time data integration architectures are transforming businesses worldwide by enabling increased value through operational reporting and active data warehousing. Several customer success stories will be presented, highlighting how they have implemented real-time data acquisition solutions and the benefits received. GoldenGate’s technology for real-time change data capture and data integration will be reviewed, including its ability to directly feed BI systems or even integrate with existing ETL investments. GoldenGate Software Inc. is a leading provider of high availability and real-time data integration solutions for improving the availability, accessibility, and performance of critical data across enterprise systems.
Registration & Terms and Conditions Each Full Conference Registration Fee includes:
Conference Policies: Mutual Non-Disclosure Agreement (NDA) Policy MicroStrategy Symposium Series features information on upcoming product releases, product strategy and other proprietary information. You are required to have an executed Non-Disclosure Agreement (NDA) on file in order to be admitted to the event. Conference Payment Policy All conference registration fees must be paid prior to the event. The "Invoice Me" option will only be available through June 29, 2008. After June 29 only credit card payments will be accepted. You will receive payment confirmation via email once your credit card payment is processed. Please contact customer service at 703.848.8787 or email symposium@microstrategy.com with questions or if you need further information regarding payment details for the MicroStrategy Symposium. Conference Confirmation Policy All conference registration fees must be paid prior to the event. The "Invoice Me" option will only be available through June 29, 2008. After June 29 only credit card payments will be accepted. You will receive payment confirmation via email once your credit card payment is processed. Please contact customer service at 703.848.8787 or via email at symposium@microstrategy.com with questions. Conference Cancellation Policy Conference cancellation requests must be submitted in writing on company letterhead and received by June 1, 2008. All cancellation requests will be subject to a $ 199 service charge. Cancellation requests received after June 1, 2008 or no-shows are subject to the full registration fee. All refunds will be issued after the conference. Please fax all written cancellation requests to 703.852.7157. Paying by Credit Card The Web server will generate an interim acknowledgement, containing a Reference Number for your records. You will receive payment confirmation via email once your credit card payment is processed. Conference Substitution Policy Substitutions for the conference will be allowed at any time. Substitutes must work for the same company as the original registrant and payment information must stay the same. Substitutions are not valid for existing conference registrations. Please contact customer service at 703.848.8787 or email symposium@microstrategy.com for more information. |
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